Overview
This role involves leading a targeted digital marketing campaign for a ski app, focusing on the Chilean and Argentinian markets. The primary objective is to drive brand awareness and app downloads through strategic social media initiatives, influencer partnerships, and user-generated content. The campaign will launch in February, with peak activity expected during the ski season in June and July. The ideal provider will have a strong understanding of the local skiing and snowboarding communities, be fluent in Spanish, and possess a proven track record in executing successful campaigns in these regions. Consistent, professional branding and alignment with the app’s identity are essential throughout all campaign activities.
Deliverables
Develop and execute a comprehensive social media strategy tailored to Chile and Argentina’s ski and snowboard audiences. Identify, engage, and manage collaborations with relevant influencers and UGC creators in both countries. Plan and schedule content to ensure consistent posting during the campaign period, with a focus on peak ski season. Monitor campaign performance, providing regular reports on brand growth and app download metrics. Ensure all content aligns with the app’s brand guidelines and maintains a professional tone. Coordinate with stakeholders to clarify and optimize paid media spend as needed.
Requirements
Demonstrated experience in digital marketing, with a focus on social media campaigns in Latin America. Established presence or operations in Spain, Chile, or Argentina. Fluency in Spanish (written and spoken) is mandatory. Strong network of influencers and UGC creators within the skiing and snowboarding sectors. Ability to develop creative, engaging content strategies that resonate with local audiences. Excellent project management and communication skills. Availability to initiate campaign planning in February and manage active posting through June and July. Familiarity with performance tracking tools and analytics to measure campaign success.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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This role involves leading a targeted digital marketing campaign for a ski app, focusing on the Chilean and Argentinian markets. The primary objective is to drive brand awareness and app downloads through strategic social media initiatives, influencer partnerships, and user-generated content. The campaign will launch in February, with peak activity expected during the ski season in June and July. The ideal provider will have a strong understanding of the local skiing and snowboarding communities, be fluent in Spanish, and possess a proven track record in executing successful campaigns in these regions. Consistent, professional branding and alignment with the app’s identity are essential throughout all campaign activities.
Deliverables
Develop and execute a comprehensive social media strategy tailored to Chile and Argentina’s ski and snowboard audiences. Identify, engage, and manage collaborations with relevant influencers and UGC creators in both countries. Plan and schedule content to ensure consistent posting during the campaign period, with a focus on peak ski season. Monitor campaign performance, providing regular reports on brand growth and app download metrics. Ensure all content aligns with the app’s brand guidelines and maintains a professional tone. Coordinate with stakeholders to clarify and optimize paid media spend as needed.
Requirements
Demonstrated experience in digital marketing, with a focus on social media campaigns in Latin America. Established presence or operations in Spain, Chile, or Argentina. Fluency in Spanish (written and spoken) is mandatory. Strong network of influencers and UGC creators within the skiing and snowboarding sectors. Ability to develop creative, engaging content strategies that resonate with local audiences. Excellent project management and communication skills. Availability to initiate campaign planning in February and manage active posting through June and July. Familiarity with performance tracking tools and analytics to measure campaign success.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
#J-18808-Ljbffr