Associate Marketing Manager with The Village Company in Eden Prairie, MN
The Village Company, Eden Prairie, Minnesota, United States, 55344
Overview
The Village Company, headquartered in Eden Prairie, MN, creates bath, shower, hair, and body care products for the whole family under America's favorite brands. We are currently seeking an
Associate Marketing Manager
to join our team. This role will report to our Chief Marketing Officer and will play a key role in supporting product development, brand execution, digital content management, and cross-functional communication across the organization. This position ensures that new and existing products move smoothly through testing, regulatory review, creative development, and retailer setup, while also helping to manage social media activity, consumer engagement, promotional planning, and event execution. This associate marketing manager role is ideal for a detail-oriented marketer who thrives in a fast-paced CPG environment and enjoys balancing both analytical and creative work. Responsibilities
Social Media and Consumer Engagement Manage social media posting, moderation, listening, and engagement across Facebook, Instagram, Pinterest, TikTok, and LinkedIn. Support cross-channel strategy and messaging alignment with the e-commerce team. Develop and coordinate content for consumer touchpoints, including the Soap and Dish newsletter.
Product and Regulatory Support Conduct initial product testing, especially when transitioning existing items to new manufacturing facilities. Generate and maintain part numbers and UPCs for new and existing products. Submit products to regulatory agencies for review and manage initial feedback assessments. Support ingredient, dye, and materials updates for Foam Soap and other product lines, including artwork and documentation revisions. Collect and analyze competitive pricing to support new product development (NPD) initiatives. Prepare and submit new product artwork to IRI/Nielsen. Complete new item setup paperwork for inline items, special promotions, and programs such as Target Bullseye.
Artwork, Packaging, and Content Management Maintain the art transition document and ensure accurate, up-to-date tracking of artwork changes. Collaborate with the creative team to request image assets as needed. Manage online content across digital platforms, including product images, copy updates, country-of-origin (COO) changes, and compliance adjustments. Manage content and data syndication through Syndigo. Perform weekly audits of images and content on major retailer websites, addressing inconsistencies or errors proactively. Troubleshoot and resolve content or compliance issues on Amazon, Walmart Marketplace, and other retailer platforms.
Promotional Planning and Brand Activation Update and manage the digital promotional calendar to ensure alignment across internal teams. Assist with planning and executing brand activations and events, including: 3M Open Mr. Bubble's 65th Birthday activations Community and partnership events Support limited-edition product launches, including kickoff meetings, label content development, and cross-functional coordination.
Financial and Administrative Support Update monthly consumer marketing spend and ensure accurate financial tracking. Provide general project management support to ensure timelines, deliverables, and cross department communication remain on track.
Business Insights and Sales Support Analyze market trends, category shifts, and competitive activity to help inform product updates, pricing strategy, and promotional planning. Support the sales team by refreshing and enhancing sales presentations, sell-in decks, and customer-facing materials. Create, update, and distribute sales mockups to internal teams and external retail partners as needed. Provide insights and data that strengthen retailer pitches, new item submissions, and promotional sell-in conversations. Collaborate with Sales and Marketing leadership to ensure that insights, visuals, and messaging are aligned across channels and customer accounts.
Other Business Needs Support cross-functional teams with ad-hoc marketing requests, research needs, or documentation updates as business priorities evolve. Assist in process improvements to enhance efficiency across product development, regulatory workflows, and marketing operations. Participate in internal meetings, brainstorming sessions, and strategic planning discussions as needed. Provide additional administrative or coordination support during peak workload periods, seasonal promotions, or brand initiatives. Step in to support team members\' responsibilities during absences, high-volume project cycles, or urgent market demands. Maintain flexibility to take on emerging responsibilities that align with brand growth, organizational needs, or evolving market conditions.
Qualifications
Bachelor\'s degree in Marketing, Business, Communications, or related field preferred. 3-4 years of marketing experience, ideally within CPG, retail, or a similar environment. Strong organizational skills with the ability to manage multiple projects simultaneously. Excellent written and verbal communication skills. Comfortable working cross-functionally with regulatory, creative, supply chain, and e-commerce teams. Detail-oriented with strong analytical and problem-solving abilities. Proficiency in Microsoft Office Experience with Amazon, Shopify, Walmart Marketplace, TikTok, Google, and Meta is a plus. Success Looks Like
Consistent accuracy in product setup, regulatory submissions, and content management. Smooth execution of promotions, limited-edition launches, and retail updates. Proactive identification and resolution of online content issues. Strong collaboration with marketing, creative, e-commerce, and regulatory partners. Increased social media engagement and improved consumer connection across channels.
On-site Work
The Village Company has a company-wide hybrid work requirement. The team is on-site at our headquarters on Tuesday and Wednesday each week and can work from home for the remaining three days. The Village Company is committed to diversity, inclusion, and accessibility and is an equal-opportunity employer.
#J-18808-Ljbffr
The Village Company, headquartered in Eden Prairie, MN, creates bath, shower, hair, and body care products for the whole family under America's favorite brands. We are currently seeking an
Associate Marketing Manager
to join our team. This role will report to our Chief Marketing Officer and will play a key role in supporting product development, brand execution, digital content management, and cross-functional communication across the organization. This position ensures that new and existing products move smoothly through testing, regulatory review, creative development, and retailer setup, while also helping to manage social media activity, consumer engagement, promotional planning, and event execution. This associate marketing manager role is ideal for a detail-oriented marketer who thrives in a fast-paced CPG environment and enjoys balancing both analytical and creative work. Responsibilities
Social Media and Consumer Engagement Manage social media posting, moderation, listening, and engagement across Facebook, Instagram, Pinterest, TikTok, and LinkedIn. Support cross-channel strategy and messaging alignment with the e-commerce team. Develop and coordinate content for consumer touchpoints, including the Soap and Dish newsletter.
Product and Regulatory Support Conduct initial product testing, especially when transitioning existing items to new manufacturing facilities. Generate and maintain part numbers and UPCs for new and existing products. Submit products to regulatory agencies for review and manage initial feedback assessments. Support ingredient, dye, and materials updates for Foam Soap and other product lines, including artwork and documentation revisions. Collect and analyze competitive pricing to support new product development (NPD) initiatives. Prepare and submit new product artwork to IRI/Nielsen. Complete new item setup paperwork for inline items, special promotions, and programs such as Target Bullseye.
Artwork, Packaging, and Content Management Maintain the art transition document and ensure accurate, up-to-date tracking of artwork changes. Collaborate with the creative team to request image assets as needed. Manage online content across digital platforms, including product images, copy updates, country-of-origin (COO) changes, and compliance adjustments. Manage content and data syndication through Syndigo. Perform weekly audits of images and content on major retailer websites, addressing inconsistencies or errors proactively. Troubleshoot and resolve content or compliance issues on Amazon, Walmart Marketplace, and other retailer platforms.
Promotional Planning and Brand Activation Update and manage the digital promotional calendar to ensure alignment across internal teams. Assist with planning and executing brand activations and events, including: 3M Open Mr. Bubble's 65th Birthday activations Community and partnership events Support limited-edition product launches, including kickoff meetings, label content development, and cross-functional coordination.
Financial and Administrative Support Update monthly consumer marketing spend and ensure accurate financial tracking. Provide general project management support to ensure timelines, deliverables, and cross department communication remain on track.
Business Insights and Sales Support Analyze market trends, category shifts, and competitive activity to help inform product updates, pricing strategy, and promotional planning. Support the sales team by refreshing and enhancing sales presentations, sell-in decks, and customer-facing materials. Create, update, and distribute sales mockups to internal teams and external retail partners as needed. Provide insights and data that strengthen retailer pitches, new item submissions, and promotional sell-in conversations. Collaborate with Sales and Marketing leadership to ensure that insights, visuals, and messaging are aligned across channels and customer accounts.
Other Business Needs Support cross-functional teams with ad-hoc marketing requests, research needs, or documentation updates as business priorities evolve. Assist in process improvements to enhance efficiency across product development, regulatory workflows, and marketing operations. Participate in internal meetings, brainstorming sessions, and strategic planning discussions as needed. Provide additional administrative or coordination support during peak workload periods, seasonal promotions, or brand initiatives. Step in to support team members\' responsibilities during absences, high-volume project cycles, or urgent market demands. Maintain flexibility to take on emerging responsibilities that align with brand growth, organizational needs, or evolving market conditions.
Qualifications
Bachelor\'s degree in Marketing, Business, Communications, or related field preferred. 3-4 years of marketing experience, ideally within CPG, retail, or a similar environment. Strong organizational skills with the ability to manage multiple projects simultaneously. Excellent written and verbal communication skills. Comfortable working cross-functionally with regulatory, creative, supply chain, and e-commerce teams. Detail-oriented with strong analytical and problem-solving abilities. Proficiency in Microsoft Office Experience with Amazon, Shopify, Walmart Marketplace, TikTok, Google, and Meta is a plus. Success Looks Like
Consistent accuracy in product setup, regulatory submissions, and content management. Smooth execution of promotions, limited-edition launches, and retail updates. Proactive identification and resolution of online content issues. Strong collaboration with marketing, creative, e-commerce, and regulatory partners. Increased social media engagement and improved consumer connection across channels.
On-site Work
The Village Company has a company-wide hybrid work requirement. The team is on-site at our headquarters on Tuesday and Wednesday each week and can work from home for the remaining three days. The Village Company is committed to diversity, inclusion, and accessibility and is an equal-opportunity employer.
#J-18808-Ljbffr