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SEO Specialist

NuStar Technologies, Minneapolis, Minnesota, United States, 55400

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Responsibilities

Technical SEO Fundamentals: Expertise in site audits, crawlability, indexation, and resolving issues like canonical errors, broken links, and redirect chains.

Web Development Knowledge: Solid understanding and ability to work with TOS team on topics of HTML, CSS, and JavaScript, including modern frameworks (React, Vue, Angular) for optimizing client-side vs. server-side rendering.

Structured Data & Schema: Ability to implement and validate structured data for rich results.

Core Web Vitals Optimization: Techniques to improve page speed, LCP, INP, and FID metrics through caching, image optimization, and code efficiency.

Server Log Analysis & Crawl Budget Management: Skilled in analyzing logs to identify crawl inefficiencies and optimize indexing.

HTML, CSS, JavaScript: Ability to read and troubleshoot code for SEO impact.

Structured Data & Schema Markup: Implementing and validating rich snippets.

Core Web Vitals Optimization: Improving LCP, INP, and FID through performance tuning.

Crawlability & Indexation: Managing robots.txt, XML sitemaps, canonical tags, and resolving crawl errors.

Server Log Analysis: Using logs to monitor bot activity and optimize crawl budget.

Automation & Scripting: Using Python for SEO automation and SQL for data analysis.

SEO Tools Expertise: Screaming Frog, Google Search Console, Ahrefs, SEMrush.

Salary Range: $110,000-$120,000 a year

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