At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
The eCommerce Manager, Digital Shelf role is responsible for building out a new function at OLIPOP owning, executing and measuring our Digital Shelf across eCommerce retailers and marketplaces. This role will be a vital part of our digital growth by establishing our end-to-end content processes, co‑collaborate with brand on our digital store fronts, and measure key digital shelf health metrics.
The eCommerce Manager, Digital Shelf will help build our digital shelf tools and data infrastructure and then use those tools and data to develop content that converts and drives maximum digital shelf visibility. This job will require close collaboration with cross‑functional teams and external partners to grow our digital shelf presence by providing expertise on assortment, content, search and taxonomy.
Essential Functions & Responsibilities
Process Management:
Own and develop a content project management system for content deployment (creation, implementation, syndication, and analytics) across retailer.com and marketplaces Syndication Management:
Responsible for managing content syndication internal and external PIMs and DAMS. Co‑own syndicator vendor relationship with Olipop Sales Operation team. Digital Shelf Ownership:
Direct digital shelf ownership of 5 key accounts (Amazon, Instacart, Walmart, Target, Kroger) and oversee the syndication of the rest across Content, Search, and Rating and Reviews. Reporting:
Manages weekly/monthly/quarterly reporting cadences for various internal and external stakeholders of content performance, digital shelf KPIs, SEO and tactical execution. Marketing:
Work cross functional with Sales, Commercial and Marketing teams to help provide strategy/best‑practices on distributor media & other marketing activations Test & Learn:
Identify new content opportunities, tech or data partners that can help Olipop grow our digital shelf presence and drive sales Required Qualifications
5–8 years of experience in ecommerce, digital shelf, or omnichannel content management within a CPG, food & beverage, or consumer packaged goods organization. Demonstrated experience managing digital shelf execution across grocery and mass retailers (e.g., Amazon, Walmart, Target, Kroger, Instacart, regional grocers). Hands‑on experience with content syndication platforms, PIMs, and DAMs (e.g., Salsify, Syndigo, or similar tools) Strong understanding of Retailer.com content requirements, SEO fundamentals, search taxonomy, and onsite merchandising principles. Proven ability to analyze digital shelf KPIs and translate data into insights and executional improvements. Experience working cross‑functionally with Sales, Marketing, Commercial, and Operations teams in a matrixed CPG environment. Highly organized project management skills with the ability to manage multiple retailers, timelines, and stakeholders simultaneously. Strong communication skills with the ability to influence without authority and present insights clearly to internal teams Preferred Qualifications
Experience supporting retailer media or omnichannel marketing programs (e.g., Instacart Ads, Walmart Connect, Kroger Precision Marketing). Familiarity with ratings & reviews platforms and content compliance tools Experience in a high‑growth or challenger CPG brand environment. Reports To
Director of Sales, Omnichannel & Digital Compensation
$105k-$125k base salary + bonus
#J-18808-Ljbffr
Process Management:
Own and develop a content project management system for content deployment (creation, implementation, syndication, and analytics) across retailer.com and marketplaces Syndication Management:
Responsible for managing content syndication internal and external PIMs and DAMS. Co‑own syndicator vendor relationship with Olipop Sales Operation team. Digital Shelf Ownership:
Direct digital shelf ownership of 5 key accounts (Amazon, Instacart, Walmart, Target, Kroger) and oversee the syndication of the rest across Content, Search, and Rating and Reviews. Reporting:
Manages weekly/monthly/quarterly reporting cadences for various internal and external stakeholders of content performance, digital shelf KPIs, SEO and tactical execution. Marketing:
Work cross functional with Sales, Commercial and Marketing teams to help provide strategy/best‑practices on distributor media & other marketing activations Test & Learn:
Identify new content opportunities, tech or data partners that can help Olipop grow our digital shelf presence and drive sales Required Qualifications
5–8 years of experience in ecommerce, digital shelf, or omnichannel content management within a CPG, food & beverage, or consumer packaged goods organization. Demonstrated experience managing digital shelf execution across grocery and mass retailers (e.g., Amazon, Walmart, Target, Kroger, Instacart, regional grocers). Hands‑on experience with content syndication platforms, PIMs, and DAMs (e.g., Salsify, Syndigo, or similar tools) Strong understanding of Retailer.com content requirements, SEO fundamentals, search taxonomy, and onsite merchandising principles. Proven ability to analyze digital shelf KPIs and translate data into insights and executional improvements. Experience working cross‑functionally with Sales, Marketing, Commercial, and Operations teams in a matrixed CPG environment. Highly organized project management skills with the ability to manage multiple retailers, timelines, and stakeholders simultaneously. Strong communication skills with the ability to influence without authority and present insights clearly to internal teams Preferred Qualifications
Experience supporting retailer media or omnichannel marketing programs (e.g., Instacart Ads, Walmart Connect, Kroger Precision Marketing). Familiarity with ratings & reviews platforms and content compliance tools Experience in a high‑growth or challenger CPG brand environment. Reports To
Director of Sales, Omnichannel & Digital Compensation
$105k-$125k base salary + bonus
#J-18808-Ljbffr