Overview
We’re looking for a creative, detail-oriented Copywriter with a strong CRM background — someone who can craft clear, compelling, on-brand messaging across email, web, lifecycle programs, and multi-versioned audience flows. This role is heavily grounded in CRM writing and the nuanced execution that comes with it: version control, segmentation, consistency across campaign tracks, and creating cohesion across a large volume of assets. Because this role works deeply in CRM—where audience segmentation, multiple versions, and fine-tuned adjustments are the norm—you’ll need exceptional attention to detail. This person communicates proactively, collaborates closely with email writers and designers, and naturally checks assumptions or flags questions early to keep work accurate and aligned. Responsibilities
Write clear, engaging, and accurate CRM copy across email, lifecycle journeys, and multi-audience flows. Manage detailed versioning needs (often four or more variants) with a high degree of precision and organization. Maintain cohesion across multiple campaign tracks that may differ in tone, audience, or messaging strategy. Collaborate closely with email writers, designers, internal marketing teams, producers, and strategy partners. Work within a design-led CRM workflow, contributing to Figma-based layouts and content. Write copy for various platforms, including digital, social, radio, web, and landing pages, with CRM as the primary focus. Adapt tone and messaging across audiences, channels, and regulatory constraints. Develop headlines, body copy, and scripts that reflect brand voice and performance goals. Revise content based on internal and client feedback. Contribute ideas during brainstorms when needed, with CRM execution as the core responsibility. Ensure all copy is accurate, on-brand, and delivered on deadline. Maintain current knowledge of client products, audience insights, CRM best practices, and industry trends. Proactively clarify briefs, ask gut-check questions, and ensure accuracy early. Qualifications
Bachelor’s degree in advertising, marketing, communications, journalism, English, or a related field. Strong portfolio demonstrating CRM writing expertise and attention to nuanced audience-tailored copy. Experience writing within regulated industries or environments with legal oversight. Ability to collaborate effectively with cross-functional partners including designers, email specialists, strategists, and producers. Experience writing across multiple media formats (digital, social, radio, web), with CRM as a core strength. Excellent time management skills and comfort working in a fast-paced, multi-deliverable environment. Strong communication skills and a proactive, solution-oriented mindset. Proficiency writing and commenting in Figma is a plus. Awareness of digital platforms, mobile experiences, CRM principles, and social media dynamics. Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements “Work Your World” Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $66,000/annually - $101,000/annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/15/26.
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We’re looking for a creative, detail-oriented Copywriter with a strong CRM background — someone who can craft clear, compelling, on-brand messaging across email, web, lifecycle programs, and multi-versioned audience flows. This role is heavily grounded in CRM writing and the nuanced execution that comes with it: version control, segmentation, consistency across campaign tracks, and creating cohesion across a large volume of assets. Because this role works deeply in CRM—where audience segmentation, multiple versions, and fine-tuned adjustments are the norm—you’ll need exceptional attention to detail. This person communicates proactively, collaborates closely with email writers and designers, and naturally checks assumptions or flags questions early to keep work accurate and aligned. Responsibilities
Write clear, engaging, and accurate CRM copy across email, lifecycle journeys, and multi-audience flows. Manage detailed versioning needs (often four or more variants) with a high degree of precision and organization. Maintain cohesion across multiple campaign tracks that may differ in tone, audience, or messaging strategy. Collaborate closely with email writers, designers, internal marketing teams, producers, and strategy partners. Work within a design-led CRM workflow, contributing to Figma-based layouts and content. Write copy for various platforms, including digital, social, radio, web, and landing pages, with CRM as the primary focus. Adapt tone and messaging across audiences, channels, and regulatory constraints. Develop headlines, body copy, and scripts that reflect brand voice and performance goals. Revise content based on internal and client feedback. Contribute ideas during brainstorms when needed, with CRM execution as the core responsibility. Ensure all copy is accurate, on-brand, and delivered on deadline. Maintain current knowledge of client products, audience insights, CRM best practices, and industry trends. Proactively clarify briefs, ask gut-check questions, and ensure accuracy early. Qualifications
Bachelor’s degree in advertising, marketing, communications, journalism, English, or a related field. Strong portfolio demonstrating CRM writing expertise and attention to nuanced audience-tailored copy. Experience writing within regulated industries or environments with legal oversight. Ability to collaborate effectively with cross-functional partners including designers, email specialists, strategists, and producers. Experience writing across multiple media formats (digital, social, radio, web), with CRM as a core strength. Excellent time management skills and comfort working in a fast-paced, multi-deliverable environment. Strong communication skills and a proactive, solution-oriented mindset. Proficiency writing and commenting in Figma is a plus. Awareness of digital platforms, mobile experiences, CRM principles, and social media dynamics. Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements “Work Your World” Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $66,000/annually - $101,000/annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/15/26.
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