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Senior Media Planner

Fenton, San Francisco, California, United States, 94199

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Overview

NYC, LA, SF, Sacramento and DC candidates considered Fenton is the social change agency taking on the world’s toughest challenges in human rights, social and economic justice, environment, education, and public health. Primed with deep issue expertise and powered by the creativity and passion of 100 professionals working across the country, we create strategies for clients to help build a more just, equitable and sustainable world. A fast growing and award-winning agency, we lead the industry in diverse representation as 51% of our entire staff and 52% of our leadership team are people of color. We are women-led as 72% of our staff are women. We are a culture steeped in social change and activism, with a collaborative work environment, excellent benefits and a strong sense of purpose and community across the agency. Fenton is a remote-forward agency where staff work primarily from home but also gather in person as needed in co-working spaces. Our staff are strategically located within a 35-mile radius of our strategic hubs of New York City, Washington DC, Los Angeles, and the San Francisco Bay Area region. Responsibilities

Senior Media Planner to develop and steward integrated media plans with heavy emphasis across local and national offline channels—and to coordinate digital plans through approved vendors and platforms. Support a mix of government, public-interest, and advocacy clients, ensuring plans are compliant, efficient, and measurable through Election Day. Activation and implementation of cross-channel media plans including creative trafficking, media planning research, and general account support. Plan and execute media strategies across traditional and digital channels; manage build and supporting media plans; translate client goals into measurable media strategies with clear KPIs. Lead execution and delivery of media plans across public sector and political clients; oversee coordination of all digital execution with external vendor partners; manage RFPs, negotiate proposals, review plans and ensure KPIs are aligned. Manage TV, radio, OOH vendor relationships; negotiate added-value and ensure media runs are confirmed and QA’d for accuracy. Monitor pacing, creative clearance, preemption risk, and delivery; optimize allocations by market and platform; oversee posting and stewardship, including make-goods negotiations and shortfall resolution. Collaborate with finance on reconciliation and invoice review; produce weekly dashboards and end-of-flight reports; compile vendor-reported KPIs and brand lift where available. Partners with Creative/Accounts/Research to align briefs, flighting calendars, message rotations, and measurement plans; present plans and results to clients and stakeholders. Contribute to RFP responses for clients ranging from local/state governments to PACs and advocacy organizations. Qualifications

3–5+ years of media planning with significant offline experience; comfortable coordinating digital through outside vendors/partners. Experience on government/public-sector or civic campaigns (understanding disclaimers, audit trails, FOIA/public-records, etc.). Strong grasp of audience development, market selection, GRP math, and stewardship/posting best practices. Vendor management experience: comparing proposals, negotiating rates/added-value, and managing make-goods. Meticulous trafficking inputs, calendars, and documentation; strong Excel/Sheets skills for schedules and postings. Clear communicator who thrives in campaign tempo and can translate insights into practical media decisions. Ability to work within government procurement and platform policies: disclosures, political windows, proofs of placement, and ad archive requirements. Nice-to-Haves

Spanish-language or multilingual media experience. Familiarity with brand-lift or pre/post awareness studies and how to integrate findings into media planning. Experience with MWBE/DVBE/local vendor utilization and documentation as required by government contracts. Local market knowledge in NY, CA, or other key markets; capacity for campaign-tempo work with occasional evening/weekend sprints around major moments. Benefits

A competitive salary with published salary bands; access to the Fenton Learning Lab; comprehensive health coverage. 401K with employer match; profit-sharing plan; unlimited PTO for exempt staff and generous accrual for non-exempt staff. Discretionary company closing between Christmas and New Year; hybrid remote/in-office model; employees must live within 35 miles of NYC, DC, LA, or SF hubs. Applicants must be authorized to work in the U.S.; we are unable to sponsor or take over sponsorship of employment visas at this time. Fenton is an anti-racist and intersectional organization that prioritizes the needs of those historically marginalized. We are an Equal Opportunity Employer committed to affirmative hiring of people of color, LGBTQI+ individuals, people with disabilities, and women, and to supporting staff in growing their careers. IsExpired: false

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