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Digital/Social Media Producer

Nexstar Media Group, Inc., San Francisco, California, United States, 94199

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Overview

Nexstar Broadcasting station, KRON4, the San Francisco Bay Area’s Local News Station, seeks a Digital/Social Media Producer. This position is responsible for day-to-day content on our digital efforts and will work closely with our News Director, Digital Director and Assignment Desk for the most accurate and up-to-date news of the day online. This will be a regular, full-time, non-union, non-exempt position. Schedule will be flexible but may include evenings and weekends. Responsibilities

Curate and produce a steady stream of interesting original content as well as content shared from other stations in the company Create and curate short-form videos for distribution on social media platforms; Facebook, X, Instagram, TikTok Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news Always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic Excellent at writing headlines and social media captions/copy Prioritize packaging and creating content that grows engagement on social media and drives site visits/pageviews Evaluate website traffic trends and social media analytics to make decisions on both daily content needs and, in concert with the team, longer-term content curation Build positive working relationships with station staff and management, work collaboratively on enterprise content, and look for opportunities to leverage broadcast for web content Look for innovative ways to distribute news content on appropriate social media channels Qualifications

Excellent writing and editing skills, attention to detail Familiarity with news writing and journalistic standards Ability to create short-form videos for social media and web Familiarity with CMS production Some schedule flexibility (nights, weekends, early mornings) Regularly meets measurements of success Understanding of Adobe Analytics, Chartbeat and social media analytics a plus Proficiency in MS Office; basic HTML Proficiency in the Adobe suite: Photoshop, Premiere Pro, specifically Solid news judgment and understanding of journalistic ethics Compensation: $28.84+/hr. to commensurate with experience and skill level

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