Overview
Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The ideal candidate will bring both technical expertise and marketing acumen to execute personalized campaigns that drive revenue growth and customer lifetime value.
The role is 100% onsite in office (Madison, WI or New York).
This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. Youll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data-driven testing and analysis. As we continue to evolve our marketing capabilities, youll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience.
Responsibilities
Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis
Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
Drive personalization and segmentation initiatives in partnership with the CRM team
Monitor and optimize key performance metrics across email and push notification channels
Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations
Support mobile app growth initiatives through integrated email marketing campaigns
Partner with Creative, Product, and Tech teams to implement new campaign capabilities
Maintain campaign calendars and coordinate with cross-functional stakeholders
Ensure compliance with email marketing best practices and regulations
Analyze customer behavior data to identify opportunities for program optimization
Contribute to strategic planning and goal-setting for lifecycle marketing channels
Create and maintain documentation for processes, best practices, and technical requirements
Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Bachelor’s degree or equivalent
Experience in digital marketing and content production timelines and process
Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
Experience with customer segmentation, profiling, and targeting
Knowledge of enterprise cloud strategies and distributed applications
Equal Opportunity and Accommodations Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit the
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits .
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WI, Madison - 78,800.00 - 137,900.00 USD annually
#J-18808-Ljbffr
The role is 100% onsite in office (Madison, WI or New York).
This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. Youll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data-driven testing and analysis. As we continue to evolve our marketing capabilities, youll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience.
Responsibilities
Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis
Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
Drive personalization and segmentation initiatives in partnership with the CRM team
Monitor and optimize key performance metrics across email and push notification channels
Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations
Support mobile app growth initiatives through integrated email marketing campaigns
Partner with Creative, Product, and Tech teams to implement new campaign capabilities
Maintain campaign calendars and coordinate with cross-functional stakeholders
Ensure compliance with email marketing best practices and regulations
Analyze customer behavior data to identify opportunities for program optimization
Contribute to strategic planning and goal-setting for lifecycle marketing channels
Create and maintain documentation for processes, best practices, and technical requirements
Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Bachelor’s degree or equivalent
Experience in digital marketing and content production timelines and process
Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
Experience with customer segmentation, profiling, and targeting
Knowledge of enterprise cloud strategies and distributed applications
Equal Opportunity and Accommodations Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit the
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits .
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WI, Madison - 78,800.00 - 137,900.00 USD annually
#J-18808-Ljbffr