Marketing Manager, Tech Portfolio
CloserStill Media Germany GmbH, Utica, New York, United States
Who We Are
At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow. Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. But what truly sets us apart is our people. Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact. Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve. Who We Are Looking For
Are you an experienced marketing professional skilled in executing impactful campaigns? CloserStill Media is seeking a Marketing Manager to join our new Tech Portfolio. You have a strong grasp of marketing principles and excel at translating strategy into action. You are proficient in managing integrated campaigns across various channels, developing compelling content, and utilizing digital marketing tools effectively. You are analytical, organized, collaborative, and adept at managing projects from planning through execution and reporting. You thrive in a dynamic environment and are eager to contribute to the growth and engagement of our audience. The Role
The Marketing Manager is responsible for the planning, implementation, and management of specific marketing campaigns and initiatives for assigned events in the Tech Portfolio, aimed at driving brand awareness, generating leads, and increasing audience engagement. This role requires a strong understanding of marketing principles, excellent execution skills, and the ability to work collaboratively across teams to achieve campaign objectives. Reporting to the VP of Data, Digital & Marketing, you will manage key campaigns and contribute significantly to our marketing success. Key Responsibilities
Campaign Management and Execution
Plan, execute, and manage integrated marketing campaigns across various channels (digital, email, social media, etc.) based on strategic direction. Develop detailed campaign timelines, manage specific budgets, and coordinate deliverables. Coordinate with internal teams (including Senior and Assistant Managers) and external vendors to ensure successful campaign execution. Write and refine marketing copy for campaigns. Content Development & Implementation
Create compelling and engaging content for various marketing channels, including website landing pages, blog posts, social media updates, and email campaigns. Ensure all content aligns with brand guidelines and campaign messaging. Assist in managing content calendars relevant to assigned campaigns. Digital Marketing
Implement and manage day-to-day digital marketing activities, including SEO/SEM, social media marketing, and email marketing automation workflows for specific campaigns. Monitor and analyze digital marketing performance for assigned areas, providing insights for optimization. Stay current with digital marketing trends and platform updates. Track and analyze KPIs for assigned campaigns to measure effectiveness. Prepare regular reports on campaign performance, contributing insights and recommendations. Use data to inform tactical adjustments and optimize campaign elements. Market Research
Assist in gathering market research and competitor information to support campaign planning. Collaboration
Collaborate effectively with the Senior Marketing Manager, Assistant Marketing Manager, and other departments (Sales, Content, Events) to ensure alignment. Work with external vendors and agencies on specific campaign tasks. About You
Experience
3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns. Experience in tech events, media, or B2B marketing is a huge plus. Core Skills
Strong understanding of marketing principles and campaign management. Experience with digital marketing tools and platforms (SEO/SEM, social media, email marketing). Excellent writing, editing, communication, and presentation skills. Strong organizational and project management skills. Analytical and problem-solving abilities. Work Style
Positive attitude, adaptable, and eager to learn. Ability to work independently on assigned tasks and collaboratively within a team. Technical Proficiency
Experience with marketing automation platforms (e.g., HubSpot) and CRM systems. Experience with web analytics tools (e.g., Google Analytics). Proficiency in MS Office Suite. Willingness and ability to travel 1-2 times a year as needed. CloserStill Media reserves the right to request a DBS or credit check should the role require it. Diversity And Inclusion
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
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At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow. Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. But what truly sets us apart is our people. Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact. Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve. Who We Are Looking For
Are you an experienced marketing professional skilled in executing impactful campaigns? CloserStill Media is seeking a Marketing Manager to join our new Tech Portfolio. You have a strong grasp of marketing principles and excel at translating strategy into action. You are proficient in managing integrated campaigns across various channels, developing compelling content, and utilizing digital marketing tools effectively. You are analytical, organized, collaborative, and adept at managing projects from planning through execution and reporting. You thrive in a dynamic environment and are eager to contribute to the growth and engagement of our audience. The Role
The Marketing Manager is responsible for the planning, implementation, and management of specific marketing campaigns and initiatives for assigned events in the Tech Portfolio, aimed at driving brand awareness, generating leads, and increasing audience engagement. This role requires a strong understanding of marketing principles, excellent execution skills, and the ability to work collaboratively across teams to achieve campaign objectives. Reporting to the VP of Data, Digital & Marketing, you will manage key campaigns and contribute significantly to our marketing success. Key Responsibilities
Campaign Management and Execution
Plan, execute, and manage integrated marketing campaigns across various channels (digital, email, social media, etc.) based on strategic direction. Develop detailed campaign timelines, manage specific budgets, and coordinate deliverables. Coordinate with internal teams (including Senior and Assistant Managers) and external vendors to ensure successful campaign execution. Write and refine marketing copy for campaigns. Content Development & Implementation
Create compelling and engaging content for various marketing channels, including website landing pages, blog posts, social media updates, and email campaigns. Ensure all content aligns with brand guidelines and campaign messaging. Assist in managing content calendars relevant to assigned campaigns. Digital Marketing
Implement and manage day-to-day digital marketing activities, including SEO/SEM, social media marketing, and email marketing automation workflows for specific campaigns. Monitor and analyze digital marketing performance for assigned areas, providing insights for optimization. Stay current with digital marketing trends and platform updates. Track and analyze KPIs for assigned campaigns to measure effectiveness. Prepare regular reports on campaign performance, contributing insights and recommendations. Use data to inform tactical adjustments and optimize campaign elements. Market Research
Assist in gathering market research and competitor information to support campaign planning. Collaboration
Collaborate effectively with the Senior Marketing Manager, Assistant Marketing Manager, and other departments (Sales, Content, Events) to ensure alignment. Work with external vendors and agencies on specific campaign tasks. About You
Experience
3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns. Experience in tech events, media, or B2B marketing is a huge plus. Core Skills
Strong understanding of marketing principles and campaign management. Experience with digital marketing tools and platforms (SEO/SEM, social media, email marketing). Excellent writing, editing, communication, and presentation skills. Strong organizational and project management skills. Analytical and problem-solving abilities. Work Style
Positive attitude, adaptable, and eager to learn. Ability to work independently on assigned tasks and collaboratively within a team. Technical Proficiency
Experience with marketing automation platforms (e.g., HubSpot) and CRM systems. Experience with web analytics tools (e.g., Google Analytics). Proficiency in MS Office Suite. Willingness and ability to travel 1-2 times a year as needed. CloserStill Media reserves the right to request a DBS or credit check should the role require it. Diversity And Inclusion
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
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