We are seeking a highly motivated and experienced media analyst to join our team. This role will help Garan drive efficient traffic and conversion on top ecommerce and retailer sites to bring style and value to millions of customers through platforms such as Amazon.com, Walmart.com, Target.com and other retailer ecommerce destinations, plus run performance media for our DTC efforts. We're looking for a skilled, entrepreneurial-minded Retail Media Specialist to help us maximize our visibility and performance across key retail platforms via paid media.
This hire will be responsible for the strategy, hands-on execution, and optimization of paid media campaigns across Amazon Advertising, Walmart Connect, Target (Roundel), and other retail media networks. They will also support Garan’s DTC efforts. This role plays a critical part in driving traffic, conversion, and revenue growth for our ecommerce business. You will manage day-to-day campaign execution, analyze performance data, and collaborate with cross-functional teams to ensure paid media efforts align with organic efforts, marketing campaigns, product launches, promotional calendars, and inventory priorities.
Responsibilities
Retailer.com Campaign Management Plan, launch, and optimize paid media campaigns across Amazon Ads, Walmart Connect, and other retail media platforms (e.g., Target Roundel, Sams Club MAP, Macy’s Media Network). Build and manage placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns. Oversee pay-per-click (PPC) campaigns and other on-site display media. Manage high-impact awareness and off-site traffic driving media including CTV, out of home and paid social. Leverage DSP capabilities when appropriate. Build campaigns using both manual and auto targeting; continuously mine for new high-performing keywords. Conduct keyword research and negative keyword optimization to reduce wasted spend. Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned. Analyze performance by ASIN/SKU and ad type. Monitor campaign performance by item and keyword; adjust bids and placements to improve click through rate and return on ad spend. Ability to self-service/execute retailer.com campaigns without an agency partner. Ability to manage agencies when needed. Performance Optimization
Continuously track and optimize campaign KPIs including impressions, traffic, conversions, clicks, click through rate, cost per click, return on ad spend, advertising cost of sales, total advertising cost of sale at both the campaign and SKU level. Conduct A/B testing on ad creatives, keywords, targeting strategies, and placements. Leverage platform-specific reporting tools, APIs, first-party data and other retail platform insights to make ongoing, informed, data-driven decisions. Align with ecommerce team to prioritize support behind high-value SKUs (strong in-stock rates, depth, sales velocity). Work closely with forecasting, planning and replenishment team to align marketing with sell through/velocity objectives and inventory levels. DTC Performance Marketing
Plan, launch, and optimize paid search and paid social for Garan’s DTC businesses (ex. easypeasy.com). Manage high-impact awareness and traffic driving media including TV (CTV, direct response, OTT, broadcast, cable), out of home, direct mail. Collaborate with lifecycle marketing to build integrated channel plans and buyer models. Track key KPIs such as CAC and LTV. Run cohort analyses to understand value of key audiences. Reporting & Analysis
Track performance across platforms, produce regular reports, and present actionable insights. Pull and analyze weekly performance reports to identify trends and opportunities. Collaborate with ecommerce, finance and account teams to align on revenue targets and margin requirements. Maintain and update internal dashboards and campaign trackers for visibility across the organization. Cross-functional Collaboration
Work closely with account managers to coordinate efforts with sales strategies. Partner with marketing to develop compelling assets and messaging. Collaborate with ecommerce team for ongoing paid and organic synergies. Align media efforts with marketing campaigns, promotional calendars, seasonal pushes, and new product launches. Partner closely with forecasting, planning and replenishment team to align marketing spend with selling objectives and inventory levels. Budget Management
Manage paid media budget across retail media platforms and offsite platforms, allocating spend based on performance and business priorities. Identify opportunities for scaling efficient campaigns and cutting underperforming tactics. Platform Expertise
Stay up to date on the latest platform updates, tools, and best practices in the retail media landscape. Recommend and test new media solutions to stay ahead in a competitive marketplace. Qualifications:
7-10+ years of experience in performance marketing. 3-5 years of hands-on experience managing paid media campaigns across Amazon and Walmart; agency or in-house experience welcome. With a track record of successfully scaling new and existing brands. Must have a deep understanding of Walmart and Amazon retail media ecosystems. Experience with DTC. A seat at The Trade Desk a plus but not required. Strong analytical skills. Proficient in Excel. Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout or similar. Experience with BI dashboards. Experience in ecommerce, preferably in the apparel or SKU-intensive consumer goods space: Highly organized, self-motivated, and detail-oriented with excellent communication skills.
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Retailer.com Campaign Management Plan, launch, and optimize paid media campaigns across Amazon Ads, Walmart Connect, and other retail media platforms (e.g., Target Roundel, Sams Club MAP, Macy’s Media Network). Build and manage placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns. Oversee pay-per-click (PPC) campaigns and other on-site display media. Manage high-impact awareness and off-site traffic driving media including CTV, out of home and paid social. Leverage DSP capabilities when appropriate. Build campaigns using both manual and auto targeting; continuously mine for new high-performing keywords. Conduct keyword research and negative keyword optimization to reduce wasted spend. Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned. Analyze performance by ASIN/SKU and ad type. Monitor campaign performance by item and keyword; adjust bids and placements to improve click through rate and return on ad spend. Ability to self-service/execute retailer.com campaigns without an agency partner. Ability to manage agencies when needed. Performance Optimization
Continuously track and optimize campaign KPIs including impressions, traffic, conversions, clicks, click through rate, cost per click, return on ad spend, advertising cost of sales, total advertising cost of sale at both the campaign and SKU level. Conduct A/B testing on ad creatives, keywords, targeting strategies, and placements. Leverage platform-specific reporting tools, APIs, first-party data and other retail platform insights to make ongoing, informed, data-driven decisions. Align with ecommerce team to prioritize support behind high-value SKUs (strong in-stock rates, depth, sales velocity). Work closely with forecasting, planning and replenishment team to align marketing with sell through/velocity objectives and inventory levels. DTC Performance Marketing
Plan, launch, and optimize paid search and paid social for Garan’s DTC businesses (ex. easypeasy.com). Manage high-impact awareness and traffic driving media including TV (CTV, direct response, OTT, broadcast, cable), out of home, direct mail. Collaborate with lifecycle marketing to build integrated channel plans and buyer models. Track key KPIs such as CAC and LTV. Run cohort analyses to understand value of key audiences. Reporting & Analysis
Track performance across platforms, produce regular reports, and present actionable insights. Pull and analyze weekly performance reports to identify trends and opportunities. Collaborate with ecommerce, finance and account teams to align on revenue targets and margin requirements. Maintain and update internal dashboards and campaign trackers for visibility across the organization. Cross-functional Collaboration
Work closely with account managers to coordinate efforts with sales strategies. Partner with marketing to develop compelling assets and messaging. Collaborate with ecommerce team for ongoing paid and organic synergies. Align media efforts with marketing campaigns, promotional calendars, seasonal pushes, and new product launches. Partner closely with forecasting, planning and replenishment team to align marketing spend with selling objectives and inventory levels. Budget Management
Manage paid media budget across retail media platforms and offsite platforms, allocating spend based on performance and business priorities. Identify opportunities for scaling efficient campaigns and cutting underperforming tactics. Platform Expertise
Stay up to date on the latest platform updates, tools, and best practices in the retail media landscape. Recommend and test new media solutions to stay ahead in a competitive marketplace. Qualifications:
7-10+ years of experience in performance marketing. 3-5 years of hands-on experience managing paid media campaigns across Amazon and Walmart; agency or in-house experience welcome. With a track record of successfully scaling new and existing brands. Must have a deep understanding of Walmart and Amazon retail media ecosystems. Experience with DTC. A seat at The Trade Desk a plus but not required. Strong analytical skills. Proficient in Excel. Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout or similar. Experience with BI dashboards. Experience in ecommerce, preferably in the apparel or SKU-intensive consumer goods space: Highly organized, self-motivated, and detail-oriented with excellent communication skills.
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