
Everlane is hiring: Ecommerce Marketing Manager (San Francisco) in San Francisco
Everlane, San Francisco, CO, US
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Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.
The Digital Experience & Merchandising team is responsible for the strategy and operations of the Everlane site experience and is part of the broader eCommerce organization. Our team's vision is to lead the endtoend digital consumer journey by amplifying Everlane's brand narrative and inspiring consumers to fall in love with our iconic products. The team is a fastgrowing organization and we're looking for other curious, consumerobsessed disruptors, caring and purposedriven people leaders that want to change the fashion industry through a sustainable lifestyle.
Senior Digital Experience Associate
Fulltime role at either our San Francisco office headquarters in the Mission neighborhood, or at our Los Angeles Creative Studio in Downtown LA. Hybrid schedule at least three days in the office per week, Tuesdays through Thursdays.
Compensation range: $74,000 $95,000 annually (based on the San Francisco geographic area). Pay may vary depending on your skills, qualifications, experience, and geographic location.
The Senior Digital Experience Associate is a key contributor within the Digital Experience team, responsible for optimizing the 'discover' phase of the customer journey to drive engagement, conversion, and overall site performance. Partnering closely with the Senior Ecommerce Manager, this role blends brand storytelling with datadriven executionowning the strategy and implementation of highimpact site content, functionality, and UX enhancements. The ideal candidate brings a testandlearn mindset, continuously identifying opportunities to streamline the user experience and drive key KPIs (CTR, CVR, bounce rate, etc.), and delivers a seamless, onbrand shopping experience across all devices.
DaytoDay Responsibilities
- Lead the experience for the 'discover' touchpoint for the consumer. Develop, adjust onsite strategies and optimizations that contribute to measurable growth through product discovery and conversion improvement.
- Drive endtoend content strategy and storytelling across seasonal campaigns and evergreen site experiencesincluding Preseason and Quarterly Pitchbacks, Homepages, Collection Pages, and Landing Pagespartnering with crossfunctional teams to concept, plan, and execute cohesive, brandright narratives that align with product priorities and the broader marketing calendar.
- Translate marketing strategies into actionable briefs across Marketing Briefs decks, Shoot Briefs, and Airtable; act as a key liaison between Marketing, Creative, and Technology teams.
- Maintain oversight of content planning tools and trackers, ensuring clear visibility across stakeholders and timely updates to support gotomarket timelines.
- Lead execution of site content updates from briefing through goliveworking crossfunctionally to QA assets, route approvals, and ensure flawless deployment across digital touchpoints.
- Support inseason execution by reviewing and aligning briefs, adjusting plans in response to business shifts and realtime data, and ensuring seamless implementation across the digital ecosystem.
- Collaborate with PMs and crossfunctional partners to scope new functionality and enhance the site to drive short and longterm growth.
- Monitor site performance, customer behavior, and key ecommerce KPIs across segments and digital touchpointsanalyzing data and market trends to identify opportunities for content optimization, inseason storytelling pivots, and offcycle updates; deliver actionable insights and reporting to inform strategy and drive business impact.
Qualifications
- 3+ years of relevant experience in eCommerce, digital marketing, product management, or business operations.
- Startup or directtoconsumer experience is preferred.
- The desire to work on a fastpaced, collaborative, and diverse team.
- Deep knowledge of eCommerce best practices; strong understanding and use of strategic thinking, data, and innovation to create a seamless and fresh site experience for customers.
- Ability to use data and insights to make informed and impactful decisions; owner/operator mindset to translate data into actions and improvements.
- Exceptional focus on operational excellence and the ability to identify opportunities for efficiency and improvement.
- Capacity to manage many projects and drive multiple threads of work to completion.
- Strong trustbuilding skills, able to lead by influence, and create impact through partnership and ownership.
Fine Print
HQ: This fulltime role is based at either our San Francisco office headquarters in the Mission neighborhood, or at our Los Angeles Creative Studio in Downtown LA. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.
California Residents: The annual compensation range for this role is $74,000 - $95,000 based on the San Francisco geographic area. Actual pay may vary depending on your skills, qualifications, experience, and geographic location.
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Job Details
- Senior Level
- Fulltime
- Design, Art/Creative, and Information Technology
- Retail