Growth Marketing Manager (San Francisco) Job at Rippling in San Francisco

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even thirdparty apps like Slack and Microsoft 365all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the worlds top investorsincluding Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrockand was named one of Americas best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Scaling to $1B ARR and beyond means we need to scale a crosssell engine that optimizes growth across multiple product lines, buyer segments and personas across our customer base. Thats where you come in.

As a growth manager, youll own a slice of the business: being accountable as the business unit owner for crosssell revenue for our HR product lines, establishing the strategy to reach your KPIs, collaborating closely with sales and crossfunctional team members to bring the strategy to fruition, and building the programs / campaigns delivering impact. Youll be the pointperson at Rippling for your crosssell business line. Your initiatives will directly affect LTV and net dollar retention, which have a huge impact on Ripplings enterprise value.

This role is highly crossfunctional. Youll partner closely with our engineering, revenue operations, analytics, marketing operations, and sales teams to help Rippling win.

What you will do

• Develop campaign strategy across a variety of channels. Deeply understand our products and customer pain points to conceptualize customer journeys that maximize crosssell success. Youll help scale channels and find new opportunities from the data and qualitative signals to optimize our crosssell machine.
• Own endtoend campaign execution. Youll manage our HR crosssell programs inclusive of launching, reporting, experimenting, and optimizing campaigns geared towards various audiences. Youll define audiences and behavioral triggers, project manage copy and creative development, and report on the results.
• Build and manage relationships. Youll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales and more in order to succeed in this role.
• Proactively share insights across the organization. Ensure crossfunctional alignment by proactively keeping everyone in the loop on performance, building alignment, & setting shared priorities.

What you will need

• 5+ years of experience in a fastpaced, datadriven role like consulting, product, investment banking, or bizops.
• Experience analyzing data to drive business strategy. Youll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights.
• Superb crossfunctional collaboration and project management skills. Youll drive initiatives that span marketing, sales, data science, engineering, product, brand, and marketing ops.
• A hackers mentality with structured problemsolving skills. We place a big emphasis on creativity matched with the ability to break down an ambiguous problem into solvable components.
• Stellar written and verbal communication skills. You have an eye for good email & ad copy, and know how to get in the heads of our customers.
• Taking initiative is second nature to you. Without prompting, youll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
• Bias to speed. We move very quickly, and will expect you to set a similar pace for your product area.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working inoffice to foster a collaborative work environment and company culture. For officebased employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

The pay range for this role is: 105,000 - 175,000 USD per year(US Tier 1)

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