
Communications Manager
Westminster Canterbury of the Blue Ridge, Charlottesville, Virginia, United States, 22904
divh2Communications Manager/h2pThe Communications Manager is responsible for developing and executing strategic communication initiatives that enhance the reputation, visibility, and engagement of our upscale life care community. This role ensures consistent messaging across all channels, fosters strong relationships with residents, families, donors, and staff, and supports marketing and development efforts. Additionally, the Communications Manager oversees internal communication strategies and manages emergency communication protocols to ensure timely, accurate information during critical situations./ph3Responsibilities/h3ulliDevelop and implement a comprehensive communication plan aligned with organizational goals./liliMaintain brand integrity across all platforms, ensuring messaging reflects the communitys upscale positioning and values./liliWrite, edit, and oversee production of newsletters, press releases, social media posts, and website content./liliCreate compelling stories that highlight resident experiences, community events, and donor impact./liliManage social media channels and website updates to ensure timely, engaging content./liliDevelop and maintain internal communication tools for staff and residents, including intranet updates, bulletins, and announcements./liliCollaborate with development and marketing teams on donor events, resident programs, and community outreach initiatives./li/ulh3Qualifications/h3ulliAbility to handle information of a highly confidential nature./liliAbility to align communication efforts with long-term organizational goals./liliExceptional writing, editing, and storytelling skills with attention to detail./liliCritical thinking and problem-solving skills./liliStrong organizational skills and ability to manage multiple projects in a fast-paced environment./liliProfessional demeanor and ability to interact with diverse audiences, including seniors, families, donors, and staff./li/ulh3Requirements/h3ulliBachelors degree in Communications, Marketing, Public Relations, or related field./lili5+ years of experience in communications or public relations./liliProficiency in digital marketing tools, social media platforms, and content management systems./liliExperience with donor communications and fundraising campaigns./liliFamiliarity with life care or senior living industry trends./liliGraphic design and video editing skills a plus./liliKnowledge of emergency communication best practices and crisis management protocols./li/ulh3Benefits Snapshot/h3ulliPaid Time Off package/liliEducation Program to offer financial assistance with education costs/liliRetirement Savings Plan with a company match/liliPaid Holidays/liliFree gym and pool access/liliFree parking/liliMedical, Dental, and Vision Benefits/li/ul/div