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Director of Account Based Marketing (ABM)

EVE Inc, Richmond, Virginia, United States, 23214

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divh2Director Of Account Based Marketing (ABM)/h2pAt Eve, were redefining whats possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. We believe the future of law will be built by AI-Native Law Firms firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eves technology augments the capabilities of attorneys across every stage of a case from intake and document review to strategy and settlement so they can focus on what truly matters: achieving the best outcomes for their clients. Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI./ppAs the Director Of Account Based Marketing, you will be instrumental in defining and executing our strategic vision for engaging high-value accounts within our Strategic and Enterprise segments. You will own the development and orchestration of repeatable 1:1 and 1:few ABM playbooks, driving significant impact across net-new pipeline, deal acceleration, and expansion. This role demands a cross-functional leader who can inspire collaboration with Sales, RevOps, Content, and Field Marketing, leveraging data and innovation to establish Eve as the industry standard for ABM excellence. If you are a visionary leader passionate about delivering hyper-personalized experiences and achieving ambitious revenue goals, join us and shape the future of our growth./ph3What Youll Accomplish/h3pDefine and implement the overall ABM strategy, including account tiering, investment models, and KPIs, ensuring alignment with sales and revenue operations to achieve FY27 targets./ppLead the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels./ppDrive cross-functional orchestration with Content, Field Marketing, Experiences, Demand Generation, and Revenue to ensure seamless campaign execution and alignment on buying-group engagement./ppEstablish and maintain robust measurement and attribution frameworks, including closed-loop dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win rate, and expansion./ppDevelop scalable processes, templates, and enablement resources, driving continuous test-and-learn initiatives to optimize program quality and accelerate time-to-launch./ph3What Were Looking For/h3p812 years in B2B ABM/Demand Gen with proven results in Enterprise/Strategic segments; track record building 1:1 and 1:few programs./ppExcellent cross-functional orchestration skills with Sales, RevOps, Content, Field; executive presence and stakeholder management./ppSkilled at pipeline modeling, forecasting, attribution design; comfort with BI dashboards and data SLAs./ppExperience with personalization, value hypothesis development, vertical/use-case storytelling, and high-touch executive experiences./ppFamiliarity with ABM/intent and activation stacks (e.g., intent data, ads, web personalization, gifting, events), MAP/CRM, and analytics platforms./ppExceptional brief writing, narrative development, and enablement skills./ppUse AI on a daily basis in your professional/personal life./pp$175,000 - $205,000 a year/ppCompensation at Eve is highly competitive and determined based on experience, seniority, and considerations of both internal and external equity, as well as location. In addition to a compelling salary and performance-based bonuses, we offer an equity component that provides meaningful ownership and the opportunity to share in the companys long-term success./ppBenefits: Competitive Salary Equity, 401(k) Program with Employer Matching, Health, Dental, Vision and Life Insurance, Short Term and Long Term Disability, Commuter Benefits, Autonomous Work Environment, Office Setup Reimbursement, Flexible Time Off (FTO) + Holidays, Quarterly Team Gatherings, In office Perks/p/div