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Social Media Specialist / Automotive Sales Representative

Colonial Chevrolet of Acton, Acton, Massachusetts, us, 01720

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Job Summary

Colonial Chevrolet of Acton is looking for a motivated, creative, and sales-driven

Social Media Specialist & Automotive Sales Representative

to join our team. This hybrid role is perfect for someone who is comfortable on camera, understands social media trends, and thrives in a fast-paced sales environment. You will be responsible for creating engaging social media content to promote our vehicles, brand and dealership while also directly selling vehicles to customers both online and in person. Key Responsibilities

Social Media & Marketing Duties

Create, film, and post engaging content across platforms such as Instagram, Facebook, TikTok, and YouTube

Showcase new and used vehicle inventory through photos, videos, reels, and live content

Highlight promotions, dealership events, customer deliveries, and special offers

Respond to social media inquiries, comments, and messages in a timely and professional manner

Collaborate with management to align content with sales goals and marketing campaigns

Track engagement and lead generation from social media efforts

Sales Responsibilities

Assist customers throughout the vehicle buying process, from initial contact to final delivery

Generate and follow up on leads from social media, phone, internet, and walk-ins

Conduct vehicle presentations, test drives, and product demonstrations

Negotiate pricing and payment options to close sales effectively

Maintain accurate customer records and follow-up communication

Meet or exceed individual and dealership sales goals

Qualifications

Strong communication and interpersonal skills

Comfortable being on camera and speaking confidently

Experience with social media platforms (professional or personal brand experience accepted)

Sales experience preferred (automotive sales a plus, but not required)

Self-motivated, goal-oriented, and organized

Ability to multitask and work in a fast-paced environment

Valid driver's license and clean driving record

What We Offer

Competitive commission-based pay with bonus opportunities

Training and support for both sales and social media growth

Opportunity to build a personal brand within an established dealership

Career growth within the Colonial Automotive Group

Fun, energetic, and team-oriented work environment