Content and Social Media Senior Specialist - Hybrid NYC,85k-110k
This position works closely with attorneys, marketing leadership, and business development teams to translate complex legal work into clear, compelling content that builds visibility, credibility, and engagement.
Key Responsibilities
Content Strategy and Social Media Leadership
Lead the firm's social media presence across LinkedIn, and Instagram, developing creative campaigns and content aligned with firm priorities
Monitor platform performance, trends, and audience engagement, and adapt content strategy accordingly
Prepare and deliver monthly social media performance reports, including growth, engagement, reach, and campaign effectiveness
Provide guidance and training to attorneys on LinkedIn profiles, content strategy, and best practices
Content Creation and Editorial Management
Create and edit high quality written and visual content, including social posts, articles, client alerts, invitations, presentations, and marketing collateral
Serve in a journalistic capacity by interviewing attorneys and subject matter experts and translating complex legal concepts into accessible content
Manage the development of external digital and print materials, including web pages, practice descriptions, lawyer bios, fact sheets, and newsletters
Ensure all content aligns with firm style guidelines and make thoughtful recommendations to enhance clarity, consistency, and impact
Design, Visual Assets, and Presentation Support
Design and produce marketing assets, including digital ads, event invitations, newsletter layouts, and magazine advertisements
Edit and enhance PowerPoint presentations and Excel tables to ensure clarity, visual consistency, and executive level polish
Video and Multimedia Production
Plan, record, and edit video content for social media and digital channels, including attorney interviews, event highlights, and short form video
Handle video editing, sound correction, and postproduction to produce polished, platform appropriate content
CMS, Digital Platforms, and Reporting
Manage and update website content using content management systems such as WordPress, Sitecore, Drupal, or similar platforms
Support the creation and distribution of newsletters and client communications through email marketing tools
Track and report on content and campaign performance, using data to inform future strategy
Qualifications
Education & Experience:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
Minimum of five years of experience in content creation, social media, or communications, ideally within a law firm or professional services environment
Graphic design experience, including ad creation, invitations, newsletters, presentations, and marketing collateral
Proven proficiency with Canva, CapCut, and Adobe Creative Cloud applications including Illustrator, Photoshop, InDesign, and related design and video tools, with additional experience in platforms such as Figma, Affinity, Procreate, Adobe Fresco, and Sketchbook
Required portfolio demonstrating content creation across social media, digital campaigns, written content, and visual assets
Proven ability to demonstrate performance metrics tied to content and social media efforts
Experience with CMS platforms and social media scheduling and analytics tools
Skills & Attributes:
Excellent writing, editing, and proofreading skills with a high level of attention to tone, clarity, and detail
Advanced proficiency in PowerPoint and Excel for presentation and data visualization
Highly organized and detail oriented, with the ability to manage multiple projects and deadlines
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!
About ManpowerGroup, Parent Company of:
Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands -
Manpower, Experis, Talent Solutions, and Jefferson Wells
-
creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.
This position works closely with attorneys, marketing leadership, and business development teams to translate complex legal work into clear, compelling content that builds visibility, credibility, and engagement.
Key Responsibilities
Content Strategy and Social Media Leadership
Lead the firm's social media presence across LinkedIn, and Instagram, developing creative campaigns and content aligned with firm priorities
Monitor platform performance, trends, and audience engagement, and adapt content strategy accordingly
Prepare and deliver monthly social media performance reports, including growth, engagement, reach, and campaign effectiveness
Provide guidance and training to attorneys on LinkedIn profiles, content strategy, and best practices
Content Creation and Editorial Management
Create and edit high quality written and visual content, including social posts, articles, client alerts, invitations, presentations, and marketing collateral
Serve in a journalistic capacity by interviewing attorneys and subject matter experts and translating complex legal concepts into accessible content
Manage the development of external digital and print materials, including web pages, practice descriptions, lawyer bios, fact sheets, and newsletters
Ensure all content aligns with firm style guidelines and make thoughtful recommendations to enhance clarity, consistency, and impact
Design, Visual Assets, and Presentation Support
Design and produce marketing assets, including digital ads, event invitations, newsletter layouts, and magazine advertisements
Edit and enhance PowerPoint presentations and Excel tables to ensure clarity, visual consistency, and executive level polish
Video and Multimedia Production
Plan, record, and edit video content for social media and digital channels, including attorney interviews, event highlights, and short form video
Handle video editing, sound correction, and postproduction to produce polished, platform appropriate content
CMS, Digital Platforms, and Reporting
Manage and update website content using content management systems such as WordPress, Sitecore, Drupal, or similar platforms
Support the creation and distribution of newsletters and client communications through email marketing tools
Track and report on content and campaign performance, using data to inform future strategy
Qualifications
Education & Experience:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
Minimum of five years of experience in content creation, social media, or communications, ideally within a law firm or professional services environment
Graphic design experience, including ad creation, invitations, newsletters, presentations, and marketing collateral
Proven proficiency with Canva, CapCut, and Adobe Creative Cloud applications including Illustrator, Photoshop, InDesign, and related design and video tools, with additional experience in platforms such as Figma, Affinity, Procreate, Adobe Fresco, and Sketchbook
Required portfolio demonstrating content creation across social media, digital campaigns, written content, and visual assets
Proven ability to demonstrate performance metrics tied to content and social media efforts
Experience with CMS platforms and social media scheduling and analytics tools
Skills & Attributes:
Excellent writing, editing, and proofreading skills with a high level of attention to tone, clarity, and detail
Advanced proficiency in PowerPoint and Excel for presentation and data visualization
Highly organized and detail oriented, with the ability to manage multiple projects and deadlines
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!
About ManpowerGroup, Parent Company of:
Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands -
Manpower, Experis, Talent Solutions, and Jefferson Wells
-
creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.