We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.
Qualifications
Proven experience with backlink outreach, link building, or digital PR
Strong understanding of SEO and the importance of high-quality backlinks
Familiarity with tools like Ahrefs, Pitchbox, SEMrush, BuzzStream, or similar
Excellent written communication skills and attention to detail
Ability to research effectively and think creatively to identify link targets
Organized, proactive, and self-motivated with the ability to work independently
Nice to Have
Experience working in the legal or healthcare verticals
Basic knowledge of Google Sheets and CRM systems
Familiarity with on-page SEO or technical SEO principles
Key Responsibilities
Link Prospecting & Opportunity Discovery
Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services).
Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as:
Resource pages
Guest posting opportunities
Broken link replacements
Unlinked brand mentions
Relevant directories or citations
Local news and PR-based links
Contact Discovery & Vetting
Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins.
Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks.
Outreach Execution
Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type.
Manage follow-ups in a timely manner to maintain consistent communication.
Track and document outreach performance (replies, positive responses, links secured).
Relationship Management
Build long-term relationships with webmasters, journalists, bloggers, and influencers.
Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices.
Reporting & Collaboration
Maintain detailed records of outreach efforts in spreadsheets or CRM tools.
Collaborate with SEO and content teams to align link-building strategy with broader SEO goals.
Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress.
Benefits
Health, dental, and vision insurance
Company-sponsored 401(k) plan with matching
Flexible work schedule — work when and where you’re most productive, as long as deliverables are met
Pet-friendly benefits — reimbursement of up to $500 for adoption fees or vaccinations if you choose to welcome a pet into your life
Your choice of equipment to set you up for success (Mac or PC — your call)
Team outings and optional social events throughout the year
A welcome plant to brighten your workspace
If you’re passionate about ethical link building and enjoy creating lasting professional connections, we’d love to hear from you.
#J-18808-Ljbffr
Qualifications
Proven experience with backlink outreach, link building, or digital PR
Strong understanding of SEO and the importance of high-quality backlinks
Familiarity with tools like Ahrefs, Pitchbox, SEMrush, BuzzStream, or similar
Excellent written communication skills and attention to detail
Ability to research effectively and think creatively to identify link targets
Organized, proactive, and self-motivated with the ability to work independently
Nice to Have
Experience working in the legal or healthcare verticals
Basic knowledge of Google Sheets and CRM systems
Familiarity with on-page SEO or technical SEO principles
Key Responsibilities
Link Prospecting & Opportunity Discovery
Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services).
Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as:
Resource pages
Guest posting opportunities
Broken link replacements
Unlinked brand mentions
Relevant directories or citations
Local news and PR-based links
Contact Discovery & Vetting
Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins.
Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks.
Outreach Execution
Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type.
Manage follow-ups in a timely manner to maintain consistent communication.
Track and document outreach performance (replies, positive responses, links secured).
Relationship Management
Build long-term relationships with webmasters, journalists, bloggers, and influencers.
Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices.
Reporting & Collaboration
Maintain detailed records of outreach efforts in spreadsheets or CRM tools.
Collaborate with SEO and content teams to align link-building strategy with broader SEO goals.
Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress.
Benefits
Health, dental, and vision insurance
Company-sponsored 401(k) plan with matching
Flexible work schedule — work when and where you’re most productive, as long as deliverables are met
Pet-friendly benefits — reimbursement of up to $500 for adoption fees or vaccinations if you choose to welcome a pet into your life
Your choice of equipment to set you up for success (Mac or PC — your call)
Team outings and optional social events throughout the year
A welcome plant to brighten your workspace
If you’re passionate about ethical link building and enjoy creating lasting professional connections, we’d love to hear from you.
#J-18808-Ljbffr