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Marketing Operations and Analytics Manager

AirOps Inc, New York, New York, us, 10261

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About AirOps AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality.

Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts.

AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo.

We're looking for a data-driven marketing operations leader to build the analytics foundation that powers our go-to-market strategy. As our Marketing Operations and Analytics Manager, you’ll own the systems, frameworks, and insights that help marketing understand what’s working, where to invest, and how to optimize performance across the entire funnel.

You’ll partner closely with Revenue Operations, GTM Engineering, and Strategic Finance to build sophisticated attribution models, maintain our marketing technology stack, and translate data into strategic narratives that drive decision-making across the organization.

What You’ll Own Reporting & Insights

Build and maintain executive-level dashboards and reporting frameworks that surface leading and lagging indicators such as pipeline velocity, conversion rates by segment, CAC payback periods, and full-funnel attribution

Translate data into clear insights and recommendations that improve marketing efficiency and go-to-market strategy

Identify opportunities for operational leverage and efficiency gains across the marketing organization

Attribution & Analytics Modeling

Design, build, and own a multi-touch attribution framework across the entire customer journey, from first touch through closed-won revenue, enabling accurate channel ROI analysis and budget optimization

Collaborate with Strategic Finance to develop sophisticated analytics models including cohort analysis, LTV modeling, and channel incrementality testing to support marketing investment decisions

Marketing Technology & Cross-Functional Partnership

Own the marketing technology stack strategy and optimization, working closely with Revenue Operations and GTM Engineering teams to ensure seamless integration, data flow, and system performance across marketing automation, analytics platforms, and lead management tools

Collaborate with RevOps to refine lead lifecycle definitions, scoring models, and routing logic, providing the marketing perspective on funnel optimization and conversion analysis

Partner with GTM Engineering on data infrastructure projects, ensuring marketing events and attribution touchpoints are properly instrumented and flowing into the data warehouse

Operational Excellence

Build operational excellence within the marketing organization through process documentation, campaign QA frameworks, and continuous improvement initiatives

Serve as the analytics thought partner to the marketing team, translating data into strategic narratives that drive resource allocation, campaign planning, and channel mix optimization

What We’re Looking For

5+ years of experience in marketing ops and analytics roles at B2B SaaS companies, with demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly

Highly analytical with deep fluency in marketing analytics, attribution modeling, and statistical methods; ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights

Highly proficient with marketing and analytics platforms including HubSpot, GA4, Clay, Zapier, HockeyStack, Looker, Segment, and similar tools, with comfort working directly with data warehouses and BI systems

Strong track record partnering with RevOps and GTM Engineering teams and working effectively with technical functions while maintaining focus on marketing analytics and insights

Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams

Strong communicator, comfortable translating data into insights that influence decision-making across leadership

Comfortable thriving in fast-paced startup environments, building systems in real time, operating under ambiguity, and defining best practices

Our Guiding Principles

Extreme Ownership

Quality

Curiosity and Play

Make Our Customers Heroes

Respectful Candor

Benefits

Equity in a fast-growing startup

Competitive benefits package tailored to your location

Flexible time off policy

Parental Leave

A fun-loving and (just a bit) nerdy team that loves to move fast!

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