Overview
The Hallmark CX Marketing team is a highly collaborative and energetic group of marketing and communications professionals focused on delivering a consistent and engaging consumer‑led brand experience. Our purpose is to build relevancy and engagement with the Hallmark brand through multiple channels of distribution including mass retail partners, our Hallmark Gold Crown network, and growing digital platforms and solutions. The team is comprised of passionate brand and retail marketers with a desire to inspire and affirm caring consumers to spread more care and joy into our world through greeting cards and specialty gifts. The CX Marketing team is responsible for national brand and mass channel marketing strategies and execution; social media strategy and execution, influencer programs and public relations, local marketing strategies for Hallmark Gold Crown network and a best‑in‑class Crown Rewards loyalty program growth and retention strategies, as well as marketing support for Hallmark Keepsakes Ornaments, Gift Wrap solutions and other Hallmark product focuses. Marketing Specialist – Social Media
As a
Marketing Specialist , you will support the social media marketing team. The Marketing Specialist will assist in developing and executing social and content marketing strategies to enhance our brand’s presence and engagement across various platforms. You will work closely with marketing professionals to identify, engage, and manage social content plans and execution, ensuring alignment with campaign strategies and objectives, and assist with omnichannel integration and campaigns across the CX Marketing team through social media tactics. Marketing Specialist — Integrated Marketing
The
Marketing Specialist
will bring a mix of strategic thinking, curiosity, and operational excellence. This role is ideal for a marketing generalist who enjoys working across a variety of channels and touchpoints, with a particular focus on supporting integrated marketing planning, partnership strategy, and experiential marketing. You’ll collaborate with cross‑functional teams to help shape campaigns that resonate with consumers—whether through digital content, live experiences, or streaming/on‑air activations—and reinforce Hallmark’s brand promise. This position will be a critical contributor within that environment, working closely across many executional cross‑functional teams. Success in this role requires the ability to execute effectively in ambiguous environments, pivot quickly as priorities evolve, and connect insights across teams and initiatives. Additional Details
This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at Hallmark HQ in Kansas City, MO and enjoying the flexibility of working remotely. Working in office when needed for team meetings, etc. Generally, 1-3 days per week. Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit‑based increases, aligned with individual and company performance. In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit‑sharing. Qualifications
Basic Qualifications
Bachelors degree or 4 years of professional work experience in marketing Preferred Qualifications
Experience with social media platform business accounts (ex: Meta Business Manager) Experience with social media and content tools (ex: Netbase, Sprout Social, Later) Experience with project management or advertising agency environments Professional writing experience and developing presentations Passion and curiosity for social media marketing strategy Consumer-first orientation Strategic thinker with a problem‑solving mindset Strong communication and writing skills Well‑organized and detail‑oriented Collaborative team player with strong interpersonal skills Proficient in Microsoft Excel, Word, Outlook, PowerPoint, Teams Self‑starter who thrives in a fast‑paced environment Join Us
Come join us! Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply. You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF. Compliance & EEO
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks. Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally‑protected status. Principals only please. For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick‑and‑mortar retail with the efficiency of dot‑com spaces. Help us imagine what our next hundred years could look like! When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day‑to‑day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success. Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Hallmark CX Marketing team is a highly collaborative and energetic group of marketing and communications professionals focused on delivering a consistent and engaging consumer‑led brand experience. Our purpose is to build relevancy and engagement with the Hallmark brand through multiple channels of distribution including mass retail partners, our Hallmark Gold Crown network, and growing digital platforms and solutions. The team is comprised of passionate brand and retail marketers with a desire to inspire and affirm caring consumers to spread more care and joy into our world through greeting cards and specialty gifts. The CX Marketing team is responsible for national brand and mass channel marketing strategies and execution; social media strategy and execution, influencer programs and public relations, local marketing strategies for Hallmark Gold Crown network and a best‑in‑class Crown Rewards loyalty program growth and retention strategies, as well as marketing support for Hallmark Keepsakes Ornaments, Gift Wrap solutions and other Hallmark product focuses. Marketing Specialist – Social Media
As a
Marketing Specialist , you will support the social media marketing team. The Marketing Specialist will assist in developing and executing social and content marketing strategies to enhance our brand’s presence and engagement across various platforms. You will work closely with marketing professionals to identify, engage, and manage social content plans and execution, ensuring alignment with campaign strategies and objectives, and assist with omnichannel integration and campaigns across the CX Marketing team through social media tactics. Marketing Specialist — Integrated Marketing
The
Marketing Specialist
will bring a mix of strategic thinking, curiosity, and operational excellence. This role is ideal for a marketing generalist who enjoys working across a variety of channels and touchpoints, with a particular focus on supporting integrated marketing planning, partnership strategy, and experiential marketing. You’ll collaborate with cross‑functional teams to help shape campaigns that resonate with consumers—whether through digital content, live experiences, or streaming/on‑air activations—and reinforce Hallmark’s brand promise. This position will be a critical contributor within that environment, working closely across many executional cross‑functional teams. Success in this role requires the ability to execute effectively in ambiguous environments, pivot quickly as priorities evolve, and connect insights across teams and initiatives. Additional Details
This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at Hallmark HQ in Kansas City, MO and enjoying the flexibility of working remotely. Working in office when needed for team meetings, etc. Generally, 1-3 days per week. Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit‑based increases, aligned with individual and company performance. In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit‑sharing. Qualifications
Basic Qualifications
Bachelors degree or 4 years of professional work experience in marketing Preferred Qualifications
Experience with social media platform business accounts (ex: Meta Business Manager) Experience with social media and content tools (ex: Netbase, Sprout Social, Later) Experience with project management or advertising agency environments Professional writing experience and developing presentations Passion and curiosity for social media marketing strategy Consumer-first orientation Strategic thinker with a problem‑solving mindset Strong communication and writing skills Well‑organized and detail‑oriented Collaborative team player with strong interpersonal skills Proficient in Microsoft Excel, Word, Outlook, PowerPoint, Teams Self‑starter who thrives in a fast‑paced environment Join Us
Come join us! Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply. You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF. Compliance & EEO
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks. Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally‑protected status. Principals only please. For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick‑and‑mortar retail with the efficiency of dot‑com spaces. Help us imagine what our next hundred years could look like! When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day‑to‑day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success. Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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