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Marketing Manager

Vera Creative Inc., Chicago, Illinois, United States, 60290

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Purpose is at the core of who we are and why we do what we do. Check out our job openings and apply!

This is a full‑time salaried position based out of our office in River West

This is a Hybrid position with three days required in the office, Tuesday–Thursday.

Our ideal candidate has previous management experience in marketing

This role manages and supervises a small in‑house marketing team and freelance contractors

Please provide two references. Include at least one person you’ve managed

Who You Are You’re not just a Marketing Manager; you’re a strategic operator with a sharp point of view and a deep respect for people. You understand how ideas move through systems, from insight to execution to impact. You’re fluent in marketing funnels and audience journeys, but you never lose sight of the human on the other side of the screen.

You balance rigor and intuition. You know when to lean on data and when to trust lived experience. You’re comfortable leading digital strategy, shaping narratives, and translating complex thinking into clear, confident communication, whether that’s in a client meeting, a presentation deck, or alongside our outreach team in the field.

You’re collaborative by nature and proactive by default. You move easily across departments, working closely with creative, outreach, video, and web partners to deliver work that is cohesive, effective, and culturally grounded. You’re a steady leader who builds trust, develops talent, and creates space for others to do their best work.

Responsibilities

Leads the development and execution of marketing and strategic communications initiatives for Vera Creative and select clients

Owns and advances digital marketing strategy across social media, email, paid advertising, SEO, and content marketing

Serves as a strategic partner to the Communications Director, supporting organizational growth, innovation, and positioning

Applies a strong understanding of marketing funnels, audience segmentation, and performance metrics to drive results

Translates strategy into clear plans, timelines, and priorities that teams can execute against

Requirements

8+ years of experience in advertising, with a proven track record of success in creative leadership roles.

A portfolio showcasing your innovative campaigns, demonstrating your ability to craft compelling stories across diverse channels.

Exceptional communication and presentation skills, with the ability to articulate your vision and inspire others to action.

A strategic mindset with a deep understanding of branding, marketing, and consumer behavior through the lens of human‑centered design.

A passion for purpose‑driven work, with a commitment to using creativity as a force for positive change.

An adaptable skillset to support the success of our ongoing campaigns, with the ability to support innovation for the success of future creative campaigns.

A willingness to roll your sleeves up to support creative production for digital campaigns, impactful traditional media, experiential activations, and more.

Expert working knowledge of the Adobe suite, Figma, WebFlow/web design, and video editing software.

Manages and develops an in‑house marketing team, including marketing coordinators and a community coordinator, as well as freelance contractors

Provides clear direction, coaching, and quality control while fostering autonomy and professional growth

Collaborates proactively with creative, design, video, web, and outreach teams to ensure alignment across strategy and execution

Supports cross‑functional presentations and client‑facing work, including marketing decks and live presentations

Leads Vera Creative’s digital marketing and social media practice, ensuring consistency, performance, and cultural relevance

Oversees email marketing strategy and quality assurance, supporting automation, segmentation, and best practices

Guides paid media strategy and optimization in collaboration with internal and external partners

Revives and strengthens SEO strategy through content planning, optimization, and performance analysis

Supports strategic web initiatives and content updates, without managing the web team directly

Tools & Platforms We value adaptability, systems thinking, and comfort moving across tools more than mastery of any single platform. Our core stack currently includes:

Notion

for internal project management, documentation, and workflows

Mailchimp

for email marketing, automation, and audience segmentation

WebFlow

for website builds and content updates

Google Workspace

for daily collaboration, file management, and communication

The Marketing Manager should be fluent in digital marketing and analytics tools, including:

Google Analytics (GA4)

and

Google Tag Manager

for performance tracking and funnel analysis

Paid media platforms

such as Meta Ads Manager and Google Ads

Social media management tools

for scheduling, publishing, and reporting across platforms

Survey and research tools

such as Google Forms, Typeform, or similar

Zapier

(or comparable no‑code automation tools) to support integrations, workflows, and efficiency

This role also requires comfort supporting prospective and existing clients who work in other environments, including

Microsoft Office ,

Salesforce ,

WordPress , and other industry‑standard platforms. A strong candidate is technologically adept, curious, and able to learn new systems quickly.

2023 Vera Creative. All rights reserved.

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