Lukas , Junior Manager Business Development
Head of Pricing & Monetization Germany (f/m/d) AVIV is Europe's largest real estate tech company owned by one of the best private equity investors, KKR. Our teams develop innovative technologies and business models that shape the future of how consumers buy, sell, rent, lend and own properties. Aviv operates a portfolio of classifieds and real estate marketplaces in France, Germany, Belgium and Israel.
AVIV teams in Germany are fully in charge of a large part of our business - 31% of our revenue is generated from the well established local brand immowelt.de , the Top 2 real estate portal for estimation, rent, buy and sell, with 18m average monthly visits, 19.3k agents, over 320k listings, and 168m ? revenue in 2023.
? Mission of the Role
The
Head of Pricing & Monetization (f/m/d)
will be the end-to-end owner of Immowelt?s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. This leader builds the framework for
profitable, scalable, and sustainable pricing , ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.
The mission is to:
Create a
holistic monetization strategy
covering both areas where Immowelt leads the market and areas where it is structurally weaker.
Design, test, and scale
data-driven pricing models
that reflect liquidity, demand, segment value, and customer economics.
Drive
continual optimization
through experimentation, behavioral insights, and commercial performance data.
Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.
? Key Responsibilities
Build a
12?36 month monetization roadmap
aligned with Germany?s strategy and Group pricing architecture.
Oversee the
pricing performance KPIs : ARPA, MRR growth, net retention, churn, margin impact.
Develop
dynamic pricing models
leveraging liquidity, demand, inventory depth, and customer cohort behavior.
Define clear
tiering, bundling, segmentation, and value-based pricing
across agency, developer, and pro customer types.
Identify weak spots in the portfolio and
design corrective monetization plays
to unlock underpenetrated segments.
Lead evolution of
subscription models , ensuring optimal balance of predictability for customers and scalability for Immowelt.
Partner with Product & Data Science to refine
feature- vs. usage-based monetization , lead scoring, and pricing signals.
Own pricing governance for
new business lines , add-ons, premium visibility, data products, and media services.
Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioral pricing).
Monitor customer cohorts and
predict churn risk , integrating early-warning pricing triggers.
Translate insights into
rapid iterations
of pricing, packaging, and promotions.
Cross-Functional Leadership & Commercial Enablement
Partner with Sales leadership to
ensure pricing lands clearly and credibly
with agencies and developers.
Develop playbooks, calculators, objection-handling, and performance dashboards.
Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
Act as the
German advocate
in Group pricing councils, influencing platform-wide monetization evolution.
Governance & Alignment
Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
Manage cross-functional OKRs linked to revenue, retention, churn, and customer value perception.
? Candidate Profile: The Pricing Leader We Need
Experience
More than 5 years
of pricing, monetization, or revenue strategy experience in
classifieds, marketplaces, SaaS, or subscription businesses .
Deep expertise in
dynamic pricing, value-based pricing, segmentation, experimentation, and modelling .
Proven experience owning monetization in a
high-inventory, high-liquidity marketplace
environment.
Strong background working cross-functionally with Product, Data Science, Sales, and Finance.
Experience developing and scaling
subscription models and add-on monetization .
Clear track record of
revenue uplift, churn reduction, and pricing innovation .
Fluent in German and English; experience in European or multi-country contexts preferred.
Strategic systems thinker with ability to connect customer behavior, product value, and revenue outcomes.
Strong analytical and modelling skills; fluent with both quantitative rigor and commercial intuition.
Excellent communicator, able to influence at C-level and drive alignment across complex organisations.
Pragmatic and execution-focused: can translate strategy into field-ready commercial actions.
Customer-centric mindset with sensitivity to SME economics, agency workflows, and value perception.
Hands-on leader: thrives in ambiguity, moves fast, tests ideas, iterates relentlessly.
Comfortable with risk, experimentation, and challenging legacy models.
About us
At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!
#LI-Hybrid #LI-Onsite #hybrid
#J-18808-Ljbffr
Head of Pricing & Monetization Germany (f/m/d) AVIV is Europe's largest real estate tech company owned by one of the best private equity investors, KKR. Our teams develop innovative technologies and business models that shape the future of how consumers buy, sell, rent, lend and own properties. Aviv operates a portfolio of classifieds and real estate marketplaces in France, Germany, Belgium and Israel.
AVIV teams in Germany are fully in charge of a large part of our business - 31% of our revenue is generated from the well established local brand immowelt.de , the Top 2 real estate portal for estimation, rent, buy and sell, with 18m average monthly visits, 19.3k agents, over 320k listings, and 168m ? revenue in 2023.
? Mission of the Role
The
Head of Pricing & Monetization (f/m/d)
will be the end-to-end owner of Immowelt?s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. This leader builds the framework for
profitable, scalable, and sustainable pricing , ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.
The mission is to:
Create a
holistic monetization strategy
covering both areas where Immowelt leads the market and areas where it is structurally weaker.
Design, test, and scale
data-driven pricing models
that reflect liquidity, demand, segment value, and customer economics.
Drive
continual optimization
through experimentation, behavioral insights, and commercial performance data.
Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.
? Key Responsibilities
Build a
12?36 month monetization roadmap
aligned with Germany?s strategy and Group pricing architecture.
Oversee the
pricing performance KPIs : ARPA, MRR growth, net retention, churn, margin impact.
Develop
dynamic pricing models
leveraging liquidity, demand, inventory depth, and customer cohort behavior.
Define clear
tiering, bundling, segmentation, and value-based pricing
across agency, developer, and pro customer types.
Identify weak spots in the portfolio and
design corrective monetization plays
to unlock underpenetrated segments.
Lead evolution of
subscription models , ensuring optimal balance of predictability for customers and scalability for Immowelt.
Partner with Product & Data Science to refine
feature- vs. usage-based monetization , lead scoring, and pricing signals.
Own pricing governance for
new business lines , add-ons, premium visibility, data products, and media services.
Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioral pricing).
Monitor customer cohorts and
predict churn risk , integrating early-warning pricing triggers.
Translate insights into
rapid iterations
of pricing, packaging, and promotions.
Cross-Functional Leadership & Commercial Enablement
Partner with Sales leadership to
ensure pricing lands clearly and credibly
with agencies and developers.
Develop playbooks, calculators, objection-handling, and performance dashboards.
Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
Act as the
German advocate
in Group pricing councils, influencing platform-wide monetization evolution.
Governance & Alignment
Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
Manage cross-functional OKRs linked to revenue, retention, churn, and customer value perception.
? Candidate Profile: The Pricing Leader We Need
Experience
More than 5 years
of pricing, monetization, or revenue strategy experience in
classifieds, marketplaces, SaaS, or subscription businesses .
Deep expertise in
dynamic pricing, value-based pricing, segmentation, experimentation, and modelling .
Proven experience owning monetization in a
high-inventory, high-liquidity marketplace
environment.
Strong background working cross-functionally with Product, Data Science, Sales, and Finance.
Experience developing and scaling
subscription models and add-on monetization .
Clear track record of
revenue uplift, churn reduction, and pricing innovation .
Fluent in German and English; experience in European or multi-country contexts preferred.
Strategic systems thinker with ability to connect customer behavior, product value, and revenue outcomes.
Strong analytical and modelling skills; fluent with both quantitative rigor and commercial intuition.
Excellent communicator, able to influence at C-level and drive alignment across complex organisations.
Pragmatic and execution-focused: can translate strategy into field-ready commercial actions.
Customer-centric mindset with sensitivity to SME economics, agency workflows, and value perception.
Hands-on leader: thrives in ambiguity, moves fast, tests ideas, iterates relentlessly.
Comfortable with risk, experimentation, and challenging legacy models.
About us
At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!
#LI-Hybrid #LI-Onsite #hybrid
#J-18808-Ljbffr