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Designer, Publishing

Adweek, New York, New York, us, 10261

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Overview: This Designer works with publishing partners globally. They approve creative content and develop strategies for various publishing projects. This role spans publishing formats, marketing assets, retail displays, and seasonal products, ensuring brand integrity, creative excellence, and market relevance. Additionally, Designers will have opportunities to lead original creative development for key internal projects.

This role also plays a key part in partner onboarding, internal creative alignment, and cross-functional collaboration. It requires a deep comprehension of publishing and licensing, trend awareness, and the ability to manage complex workflows across global teams.

Responsibilities

Manage approvals for publishing partners:

Storybooks (original and style guide-based)

Chapter books, readers, and special formats (board, bath, cloth, wheel books)

Comics, graphic novels, coloring and activity books (with and without play elements)

Workbooks, sticker books, audio books, calendars, planners

Covers and cover art for apps

Packaging for modules, figurines, module bags, accessories, and cards

Books with toy/3D elements (in collaboration with the Toy Team)

PDQ retail displays and marketing materials (TV ads, web banners, social posts, magazine ads)

Lead creative development on key internal publishing projects.

Lead partner meetings to present style guides, assets, and future thematics.

Research and confirm appropriate art styles for publishing products.

Conduct brand immersions and training for new partners.

Brief internal illustration teams on thematic and publishing-specific needs.

Route artist tests and original art to internal teams for review and bluelines.

Create presentations for best practices, ops decks, quarterly meetings etc

Provide design direction for new properties and artwork styles.

Support in-house design and graphics needs.

Research & Market Insights

Conduct biannual comp shops across major U.S. retailers and attend book fairs and conventions.

Present findings and insights to internal teams to inform creative strategy.

Maintain ongoing awareness of publishing trends, formats, and competitor products.

Support the eBooks team with asset preparation.

Collaborate with Toy/3D and other LOB teams on 2D elements (cards, booklets, assets).

Route products and feedback to show creators and stakeholders for transparency and alignment.

Basic Qualifications

Extensive experience in publishing design and product development

Solid awareness of licensing, brand storytelling, and creative approvals

Skilled in Adobe Creative Suite and presentation tools

Experience managing diverse product formats and categories

Proven ability to lead partner engagements and internal creative alignment

Proficient research and trend analysis capabilities

Exemplary communication and organizational skills

Additional Qualifications

Highly organized with the ability to manage multiple projects and partners simultaneously

Strategic thinker with a proficient eye for publishing and seasonal trend

Forward-thinking and collaborative, with a solutions-focused mindsend

Proficient attention to detail and ability to maintain brand consistency

Confident communicator, capable of leading meetings and presenting to diverse stakeholders

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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