Marketing Strategy Senior Consultant
Allstate Insurance Company, Chicago, Illinois, United States, 60290
Overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
This role sits at the intersection of analytics, growth strategy, and investment decision-making. As the Marketing Strategy Senior Consultant supporting performance media and insurance growth, you will own the analytics that shape how we invest, optimize, and scale our lower funnel marketing efforts. This individual will translate data into clear insights that guide leadership decisions, influence growth outcomes, and improve the efficiency of our marketing investments. This role plays a critical part in identifying growth opportunities, diagnosing performance drivers, and informing trade-offs that balance near-term performance with long-term strategic objectives. This individual will build relationships across the marketing department to deliver multiple monthly packages that communicate performance to executives.
Responsibilities
Lead lower‑funnel and growth analytics, evaluating spend, efficiency, and performance versus plan and prior periods to guide investment decisions
Drive performance media budgeting, forecasting, and optimization by assessing trade‑offs and recommending actions that maximize growth and ROI
Identify and quantify key performance drivers, building forward‑looking analyses to track trends, diagnose issues, and surface risks and opportunities
Develop connections with business partners in Marketing and across the organization to gather the data and insights needed to publish monthly results for senior leadership
Translate analysis into clear insights, using strong storytelling and data visualization to support leadership decision‑making
Influence leadership and media partners by connecting insights to actions, enterprise priorities, and measurable business outcomes
Ensure analytics are decision‑ready, delivering accurate, reliable outputs with consistent structure and quality
Continuously improve analytical processes by streamlining recurring reporting and contributing to ad hoc growth and strategic initiatives
Experience 3 or more years of experience (Preferred)
Supervisory Responsibilities This job does not have supervisory duties.
Skills Analytics, Business, Decision Making, Investments, Marketing, Marketing Strategies, Quantification, Reporting
Compensation Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining Our Team Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please note information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please note information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster, information concerning the laws and procedures for filing complaints can be found by contacting the Office of Federal Contract Compliance Programs.
To view the FMLA poster, this poster summarizes the major provisions of the Family and Medical Leave Act (FMLA) and how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Discriminatory actions based on ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decisions, marital status, medical condition, military or veteran status, national origin, race, religion, sex, or sexual orientation are prohibited. This policy applies to all aspects of the employment relationship, including hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
#J-18808-Ljbffr
Job Description
This role sits at the intersection of analytics, growth strategy, and investment decision-making. As the Marketing Strategy Senior Consultant supporting performance media and insurance growth, you will own the analytics that shape how we invest, optimize, and scale our lower funnel marketing efforts. This individual will translate data into clear insights that guide leadership decisions, influence growth outcomes, and improve the efficiency of our marketing investments. This role plays a critical part in identifying growth opportunities, diagnosing performance drivers, and informing trade-offs that balance near-term performance with long-term strategic objectives. This individual will build relationships across the marketing department to deliver multiple monthly packages that communicate performance to executives.
Responsibilities
Lead lower‑funnel and growth analytics, evaluating spend, efficiency, and performance versus plan and prior periods to guide investment decisions
Drive performance media budgeting, forecasting, and optimization by assessing trade‑offs and recommending actions that maximize growth and ROI
Identify and quantify key performance drivers, building forward‑looking analyses to track trends, diagnose issues, and surface risks and opportunities
Develop connections with business partners in Marketing and across the organization to gather the data and insights needed to publish monthly results for senior leadership
Translate analysis into clear insights, using strong storytelling and data visualization to support leadership decision‑making
Influence leadership and media partners by connecting insights to actions, enterprise priorities, and measurable business outcomes
Ensure analytics are decision‑ready, delivering accurate, reliable outputs with consistent structure and quality
Continuously improve analytical processes by streamlining recurring reporting and contributing to ad hoc growth and strategic initiatives
Experience 3 or more years of experience (Preferred)
Supervisory Responsibilities This job does not have supervisory duties.
Skills Analytics, Business, Decision Making, Investments, Marketing, Marketing Strategies, Quantification, Reporting
Compensation Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining Our Team Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please note information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please note information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster, information concerning the laws and procedures for filing complaints can be found by contacting the Office of Federal Contract Compliance Programs.
To view the FMLA poster, this poster summarizes the major provisions of the Family and Medical Leave Act (FMLA) and how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Discriminatory actions based on ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decisions, marital status, medical condition, military or veteran status, national origin, race, religion, sex, or sexual orientation are prohibited. This policy applies to all aspects of the employment relationship, including hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
#J-18808-Ljbffr