Join REEKON Tools as we enable the next generation of construction and home improvement professionals to complete their work quicker, more accurately, and faster than ever before. REEKON Tools is developing and launching innovative, completely new, hardware products at an unprecedented pace across the power and hand tool industry and establishing itself as a leader in professional tools and equipment.
As the Growth Marketing Manager , you will work hand in hand with our product, design, and engineering team to enhance REEKON Tool's external presence and drive sales of the hottest and most innovative brands in construction tools. This is an exciting opportunity to work on a variety of marketing activities to promote and grow one of the innovative companies in the construction and home improvement space.
With more than 20 million monthly impressions, millions of followers across social media, and hundreds of thousands of website visits, your work will quickly be put in front of our global audience as we continue to launch cutting edge tools. Our ideal candidate for this role is obsessed with learning, experimenting, and staying up to date on the latest marketing strategies.
Our standard is exceptional and that is matched by our passion and energy for disrupting construction and home improvement. As our first full time marketing hire, successful candidates will have a balance of data analysis, creativity, execution ability, and hustle. They will want to get hands on in every aspect of marketing and never shy away from executing on ideas.
To apply for this role, please email careers@reekon.tools with a note on why you would be a great fit for REEKON.
The Job
- Plan and execute the REEKON marketing strategy based on company level direction and best practices for existing and new product launches
- Plan, execute, and manage PPC ad campaigns and experiments across Meta, Google Ads, Amazon and more while maintaining budgets and ROAS
- Set up nurturing flows across email and web to capture email interest and convert to customers through sales channels
- Set up tracking information for links for attribution across various platforms and effective reporting in analytics platforms
- Research and refine REEKON Tools SEO presence across the internet and optimize copy across website and other REEKON platforms while discover optimization opportunities
- Stay up to date on industry trends, marketing best practices, and provide recommendations for new initiatives to undertake as a company
- Work with our graphic and content team to craft emails, landing pages, ads, and more
- Develop marketing emails and automation works for emails based on customer behaviors and actions
- Compile and maintain regular marketing analytics report, interpret data, and focused on presenting data and recommendations
- Analyze and compile data into dashboards and slides to track initiatives and make data driven decisions
- Analyze trends and identify opportunities to capitalize on social media and category innovation opportunities
Your Background
- 5-10 years working in digital marketing operations with extensive background in PPC ads, SEO, and email campaigns at a startup or similar environment
- Highly analytical, with strong instincts for measurement, reporting, and performance optimization.
- Understanding and willingness to learn customer roles, pain points, and applications
- Stay up to date on industry trends and quick to learn new skills, platforms, and other marketing tools
- Managing and effectively scaling ad budgets across Meta, Google, and similar
- Software we use (not a requirement but helpful to have background in) - Shopify, Amazon, Klaviyo, Meta Ads, Google Ads, Microsoft Clarity, Google Analytics, Sprout Social, Triple Whale
- Are as comfortable planning as you are executing
- Experience in fast paced and dynamic startup environments
- Strong communication skills for summarizing and conveying key points in data along with recommendations for improvement
Even if you don’t check every box mentioned above, we still strongly encourage you to apply! At REEKON Tools, diversity is a cornerstone of the business we are building. We know that diverse perspectives foster the innovation we need to be successful and are committed to building our team that encompasses a wide variety of backgrounds, experiences, and skills!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This is a full time, in person role, based in Boston.
For any questions - please email us at careers@reekon.tools