Senior Director, Product Marketing for Measurement Solutions – Walmart Connect

Senior Director, Product Marketing for Measurement Solutions – Walmart Connect

Join Walmart Connect as a Senior Director of Product Marketing to own and scale a major product portfolio within our Measurement Solutions product line, driving adoption, positioning, and business growth for advertisers.

Responsibilities

• Own a major solution portfolio: lead product marketing for the designated solution area set strategic marketing priorities, positioning, and adoption goals.
• Partner with Product to shape roadmap direction and identify opportunities for differentiation and revenue growth.
• Translate product capabilities into clear, customer‑facing narratives that demonstrate value and impact.
• Develop and execute go‑to‑market (GTM) strategies and launch plans for key products in the portfolio.
• Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
• Identify adoption blockers, create feedback loops with Product and Sales, and implement data‑backed plans to accelerate engagement and retention.
• Manage a team of Product Marketing Directors and Managers focused on the solution area.
• Foster a culture grounded on adoption, storytelling, and performance.
• Mentor team members, elevate talent density, and build clear career pathways.
• Serve as the subject‑matter expert for the solution area, influencing product development and sales enablement with deep market insight.
• Partner with Business Marketing, Creative, Communications, and Learning teams to tell compelling stories that drive education and adoption across audiences.
• Continuously monitor market trends, competitor positioning, and advertiser needs to inform strategy.
• Define success metrics focused on product adoption, usage, and revenue contribution.
• Apply a data‑driven approach to assess launch performance, optimize GTM strategies, and improve ROI.
• Build scalable systems and processes that enable the PMM function to operate with speed and precision.

Qualifications

• 12+ years of experience in product marketing, ideally in adtech, martech, or digital media.
• Proven ability to lead teams and own a complex product portfolio end‑to‑end – from strategy through adoption.
• Expertise in developing positioning, messaging, GTM strategy, and adoption programs for enterprise‑level advertising products.
• Strong communicator and storyteller with the ability to influence executives and cross‑functional partners.
• Analytical mindset with fluency in data‑driven decision‑making and performance measurement.
• Passion for building teams, systems, and playbooks that drive repeatable excellence.

Location

Hoboken, New Jersey or San Bruno, California

Reports To

Group Director of Product Marketing, Walmart Connect

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