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New Car Sales Manager

Emich Automotive, Lakewood, Colorado, United States

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Overview

New Car Manager Emich Chevrolet — Family Owned & Operated Location: Colorado Compensation: Commission-Based (Estimated Annual Earnings: $100,000 - $160,000+ based on performance) Emich Chevrolet is a family-owned and operated dealership known for integrity, longevity, and strong community relationships. We are seeking an experienced New Car Manager to lead our new vehicle sales department. This position plays a key leadership role in driving sales performance, managing inventory and pricing, coaching the sales team, and ensuring an exceptional customer experience.

Key Responsibilities

Manage daily operations of the new vehicle sales department

Drive sales volume, gross profit, and market share

Oversee new vehicle inventory, ordering, aging, and turn strategy

Develop and maintain competitive pricing strategies

Desk deals and assist with structuring and closing transactions

Train, coach, and motivate sales consultants to meet and exceed goals

Ensure compliance with dealership policies, GM standards, and Colorado regulations

Collaborate with Finance, Service, and Marketing departments

Monitor CSI and implement strategies to enhance customer satisfaction

Review sales reports, forecasts, and market data to adjust strategy

Qualifications

Previous experience as a New Car Manager or Automotive Sales Manager

Strong leadership, coaching, and communication skills

Knowledge of GM/Chevrolet programs and incentives preferred

Proven ability to manage inventory and analyze sales performance

High ethical standards and customer-first mindset

Valid driver’s license

Compensation & Benefits

Commission-based compensation with an estimated annual earning range of $90,000 - $150,000+, depending on experience and performance

Health, dental, and vision insurance (if applicable)

Paid time off

Employee vehicle purchase and service discounts

Supportive, family-oriented work environment

Long-term career opportunity with a stable, family-owned dealership

Why Emich Chevrolet? We believe in building long-term relationships — with our customers and our employees. Our culture is rooted in respect, accountability, and treating people like family.

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