Overview
The Marketing Operations Lead is a strategic partner to Marketing, Sales, and RevOps, responsible for scaling Qodo’s go-to-market engine through systems, data, and AI-driven processes. Reporting to the Director of Marketing Operations, this role defines the operational strategy, owns the marketing tech stack, and ensures data, automation, and insights support predictable revenue growth.
Responsibilities
Own HubSpot architecture including lifecycle strategy, lead scoring, routing, and automation governance
Lead AI-driven initiatives for enrichment, segmentation, and operational efficiency
Own Clay strategy and enrichment frameworks to support pipeline quality and targeting
Oversee administration and integration of the marketing technology stack
Define reporting standards and insights to guide funnel optimization and executive decision-making
Partner with Marketing, Sales, and RevOps to improve MQL-to-deal conversion and execution
Requirements
5+ years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
Proven experience in fast-paced B2B startup environments
Deep expertise in HubSpot architecture, data models, and reporting
Experience designing AI-powered workflows and agents and scalable enrichment strategies
Strong technical skills: APIs, webhooks, scripting and automation platforms
Strong cross-functional leadership and stakeholder management skills
Strong analytical skills with the ability to drive decisions through data-backed insights
Ability to translate business goals into systems, processes, and measurable outcomes
Ability to operate independently while reporting into and partnering closely with senior leadership
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Responsibilities
Own HubSpot architecture including lifecycle strategy, lead scoring, routing, and automation governance
Lead AI-driven initiatives for enrichment, segmentation, and operational efficiency
Own Clay strategy and enrichment frameworks to support pipeline quality and targeting
Oversee administration and integration of the marketing technology stack
Define reporting standards and insights to guide funnel optimization and executive decision-making
Partner with Marketing, Sales, and RevOps to improve MQL-to-deal conversion and execution
Requirements
5+ years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
Proven experience in fast-paced B2B startup environments
Deep expertise in HubSpot architecture, data models, and reporting
Experience designing AI-powered workflows and agents and scalable enrichment strategies
Strong technical skills: APIs, webhooks, scripting and automation platforms
Strong cross-functional leadership and stakeholder management skills
Strong analytical skills with the ability to drive decisions through data-backed insights
Ability to translate business goals into systems, processes, and measurable outcomes
Ability to operate independently while reporting into and partnering closely with senior leadership
#J-18808-Ljbffr