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Business Development Manager - Independent Agency Partnerships

Miroma Group, New York, New York, us, 10261

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Role Purpose We are seeking a dynamic and driven Business Development Manager to join our Miroma Outcomes US to lead our expansion into the independent agency market across the East Coast and beyond. This is a pivotal new business role focused on partnering with independent strategy, media planning, and buying agencies to introduce them to our innovative Outcomes barter trading model.

As a key member of our team, you'll be instrumental in building strategic, long-term partnerships with independent agencies, demonstrating how our commercial trading model creates substantial value for both the agencies themselves and their clients. This isn't about one-off transactions—it's about becoming an essential partner in their growth and success.

Key Responsibilities

Identify and target independent strategy, media planning, and buying agencies initially across the East Coast, with expansion to broader markets over time

Build and maintain a robust pipeline of qualified agency prospects, particularly agencies whose clients maintain traditional media spend budgets

Open conversations and secure meetings with agency decision-makers and business owners

Build genuine rapport and establish yourself as a trusted advisor to agency leadership

Position our partnership as a strategic advantage rather than a vendor relationship

Demonstrate deep understanding of each agency’s unique needs and growth objectives as well as that of their clients too

Clearly articulate our Outcomes barter trading model and its commercial benefits

Show tangible upside opportunities for both agencies and their clients

Educate prospects on how our trading model can enhance their service offering and competitiveness

Cultivate long-term strategic partnerships rather than transactional relationships

Work collaboratively with agencies to identify mutual growth opportunities

Serve as the primary liaison between agencies and our wider team

Consistently demonstrate the ongoing value of our partnership

What we’re looking for

Proven track record in new business development, preferably in media, advertising, or agency services

A good understanding of the media planning and buying landscape, with a focus on traditional media

Exceptional communication and presentation skills

Ability to explain complex commercial models in clear, compelling terms

Consultative and relationship-based business development style

Experience building rapport with business owners and C-level executives

Self starter, an ambitious and resilient professional, keen on growing themselves as the business

Relationship builder, and a great communicator and team player

What we offer

A competitive compensation package

Growth opportunity & strategic impact – this role will directly shape our market presence and growth trajectory

Great office location - Times Square office in the heart of NYC

Collaborative and supportive team

An entrepreneurial environment that values experience, judgment, and accountability

About Miroma Group Miroma Group is a global independent marketing business, uniquely placed to unlock value and drive growth for disruptive brands. The group comprises a global network of award-winning marketing and communications agencies. Defined by its agility and challenger thinking, Miroma Group works with clients that share its appetite for transformative growth.

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