About GiveDirectly
GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence‑free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty.
GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries, and has been celebrated as one of the most innovative non‑profit companies by Fast Company. Our growing cash transfer movement and GD’s leading role have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.
Our culture is candid, analytical, agile, and non‑hierarchical. Our global team of ~150 and country operations teams of ~650 come from 21 different countries speaking 69 languages. From software engineers to seasoned humanitarian workers, former management consultants to public servants, researchers to field operations – it’s an incredible group of people.
We work hard to create an environment in which all our team members can thrive, succeed and grow. We support flexibility, take care of each other, have fun, and create professional growth opportunities.
Role Summary We are seeking a Social Content Lead to lead GiveDirectly’s presence across our social platforms, focusing on brand building, audience building, reach/engagement, and lead generation to drive our top level goal:
raise more money to be delivered to people in extreme poverty .
This senior manager would own execution & strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram), other platforms (Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, & newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon), while also supporting our principles with their thought leadership accounts (e.g. Nick, Caroline, Caitlin).
Key Responsibilities Social Media Strategy & Brand Management
Lead GiveDirectly’s social media strategy and posting calendar across all major platforms
Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility
Define goals for each channel and measurement framework
Content Creation & Management
Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly’s programs, research, and impact
Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public‑facing content
Manage publishing cadence, community engagement, and platform optimization
Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing
Ensure all channels move in harmony during product launches, campaigns, and announcements
Stay ahead of platform updates, algorithm shifts, and emerging content formats
Proactively suggest new ideas, tests, and experiments
Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities
Collaboration with Content Creators
Identify, approach, and negotiate agreements with highly aligned and impactful content creators for paid collaborations, building a network to activate during rapid‑onset emergency responses
Pitch and oversee strong creative concepts for collaborators
Surface ideas for unpaid collaborators for the surrogate & media team
Internal Collaboration
Partner with internal teams – Growth, Communications, Research, and Country Programs – to identify stories, earned media, campaigns, blogs worth sharing
Support leadership and surrogates in expanding their thought leadership
Measurement & Optimization
Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals)
Understand what positive, meaningful engagement looks like, not just vanity metrics
Monitor social chatter and sentiment; elevate when needed
Provide periodic reporting with clear insights and recommendations
Qualifications (Must Haves)
5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly
Strong writing and editing skills, with a clear, confident, and empathetic voice
Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside)
Demonstrated ability to turn complex or technical topics into clear, engaging content
Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time
Strong strategic thinking, build a cohesive brand across multiple channels
Deep understanding of social algorithms, audience behavior, and content performance
Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite)
Deep alignment with GiveDirectly’s values and mission
Nice to Haves
Experience in social storytelling for journalism or social impact sectors
Understanding of paid social strategy and how organic content complements it
Background or interest in global development, poverty reduction, or social innovation
Strong understanding of how to breakthrough with tech & finance audiences in the U.S. + Europe
Where this role sits within GiveDirectly
This senior manager is part of the Communications team, reporting to the Senior Director of Communications (Tyler) for the first 6 months
Their work will be supported by GiveDirectly’s field content, research & insights, growth, surrogates, press, & design staff
In addition to run‑rate work, they will provide key support for emergency cash responses, end of year giving, research disseminations, and other campaigns
Compensation At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third‑party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no‑negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.
The United States base salary for this role is $109,200
The Kenya base salary for this role is $77,500
The United Kingdom base salary for this role is £71,400
This role is fully remote, so if you are not based in the US, Kenya or UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.
Why Work at GiveDirectly?
A positive and supportive team with opportunities for advancement
A demonstrated commitment to helping all staff develop and grow
A competitive salary, including bonus
A robust health benefits plan (exact details will vary by country)
Flexible paid time off
Allowances for desk set‑up and learning and development
Working at GiveDirectly GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.
Flagging for US applicants: We invite you to "Know Your Rights" as an applicant.
Commitment to Safeguarding As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre‑hire screens, including in‑depth reference checks, criminal background checks, and sanctions screens.
These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.
GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of “zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation.” and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.
Reasonable Accommodations We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at careers@givedirectly.org with the email subject “Accommodation Needed”. We will work with you to ensure reasonable accommodations are made to support your needs.
Need Help? Want to put your best foot forward on your GiveDirectly application? Take a look at our Candidate Application Prep Guide!
#J-18808-Ljbffr
GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries, and has been celebrated as one of the most innovative non‑profit companies by Fast Company. Our growing cash transfer movement and GD’s leading role have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.
Our culture is candid, analytical, agile, and non‑hierarchical. Our global team of ~150 and country operations teams of ~650 come from 21 different countries speaking 69 languages. From software engineers to seasoned humanitarian workers, former management consultants to public servants, researchers to field operations – it’s an incredible group of people.
We work hard to create an environment in which all our team members can thrive, succeed and grow. We support flexibility, take care of each other, have fun, and create professional growth opportunities.
Role Summary We are seeking a Social Content Lead to lead GiveDirectly’s presence across our social platforms, focusing on brand building, audience building, reach/engagement, and lead generation to drive our top level goal:
raise more money to be delivered to people in extreme poverty .
This senior manager would own execution & strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram), other platforms (Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, & newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon), while also supporting our principles with their thought leadership accounts (e.g. Nick, Caroline, Caitlin).
Key Responsibilities Social Media Strategy & Brand Management
Lead GiveDirectly’s social media strategy and posting calendar across all major platforms
Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility
Define goals for each channel and measurement framework
Content Creation & Management
Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly’s programs, research, and impact
Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public‑facing content
Manage publishing cadence, community engagement, and platform optimization
Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing
Ensure all channels move in harmony during product launches, campaigns, and announcements
Stay ahead of platform updates, algorithm shifts, and emerging content formats
Proactively suggest new ideas, tests, and experiments
Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities
Collaboration with Content Creators
Identify, approach, and negotiate agreements with highly aligned and impactful content creators for paid collaborations, building a network to activate during rapid‑onset emergency responses
Pitch and oversee strong creative concepts for collaborators
Surface ideas for unpaid collaborators for the surrogate & media team
Internal Collaboration
Partner with internal teams – Growth, Communications, Research, and Country Programs – to identify stories, earned media, campaigns, blogs worth sharing
Support leadership and surrogates in expanding their thought leadership
Measurement & Optimization
Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals)
Understand what positive, meaningful engagement looks like, not just vanity metrics
Monitor social chatter and sentiment; elevate when needed
Provide periodic reporting with clear insights and recommendations
Qualifications (Must Haves)
5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly
Strong writing and editing skills, with a clear, confident, and empathetic voice
Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside)
Demonstrated ability to turn complex or technical topics into clear, engaging content
Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time
Strong strategic thinking, build a cohesive brand across multiple channels
Deep understanding of social algorithms, audience behavior, and content performance
Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite)
Deep alignment with GiveDirectly’s values and mission
Nice to Haves
Experience in social storytelling for journalism or social impact sectors
Understanding of paid social strategy and how organic content complements it
Background or interest in global development, poverty reduction, or social innovation
Strong understanding of how to breakthrough with tech & finance audiences in the U.S. + Europe
Where this role sits within GiveDirectly
This senior manager is part of the Communications team, reporting to the Senior Director of Communications (Tyler) for the first 6 months
Their work will be supported by GiveDirectly’s field content, research & insights, growth, surrogates, press, & design staff
In addition to run‑rate work, they will provide key support for emergency cash responses, end of year giving, research disseminations, and other campaigns
Compensation At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third‑party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no‑negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.
The United States base salary for this role is $109,200
The Kenya base salary for this role is $77,500
The United Kingdom base salary for this role is £71,400
This role is fully remote, so if you are not based in the US, Kenya or UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.
Why Work at GiveDirectly?
A positive and supportive team with opportunities for advancement
A demonstrated commitment to helping all staff develop and grow
A competitive salary, including bonus
A robust health benefits plan (exact details will vary by country)
Flexible paid time off
Allowances for desk set‑up and learning and development
Working at GiveDirectly GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.
Flagging for US applicants: We invite you to "Know Your Rights" as an applicant.
Commitment to Safeguarding As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre‑hire screens, including in‑depth reference checks, criminal background checks, and sanctions screens.
These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.
GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of “zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation.” and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.
Reasonable Accommodations We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at careers@givedirectly.org with the email subject “Accommodation Needed”. We will work with you to ensure reasonable accommodations are made to support your needs.
Need Help? Want to put your best foot forward on your GiveDirectly application? Take a look at our Candidate Application Prep Guide!
#J-18808-Ljbffr