Overview
What We Do We help Financial Professionals build and grow their business in a variety of different ways. With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth. FMG consistently ranks #1 in market share and customer satisfaction in the T3 Software Survey Report. Our centralized platform enables users to manage websites, email, texting, social media, events, blogs, videos, and more all in one place. About Our Culture At FMG, we have crafted an extraordinary work environment that balances hard work with team spirit. Since our inception, we have grown into a thriving community of 450+ employees worldwide. Our fast-paced, results-driven culture supports a healthy work/life balance, ensuring team members feel fulfilled personally and professionally. Collaboration and open communication are at the heart of what we do. We invest in motivated, successful individuals who excel inside and outside the workplace. We’re building a winning team of A+ players and invite you to join this journey. About The Role The HubSpot Marketing Specialist will be a hands-on player in the lifecycle of our digital marketing campaigns within HubSpot. This role covers front-end execution (visually appealing, engaging campaigns optimized for conversion) and back-end operations (automation, data management, reporting). You will help ensure marketing efforts are trackable, scalable, and impactful, contributing to pipeline and revenue. Compensation: This position offers $55,000-$65,000 depending on skills, qualifications & experience.
Primary Responsibilities & Expectations
Email Marketing:
Create, schedule, and optimize engaging email campaigns for nurture, announcements, and promotions from inception to deployment
Collaborate with the marketing team to develop and implement new email templates and ensure brand consistency
Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements
Landing Pages & Forms:
Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring a seamless user experience
Ensure landing pages align with brand guidelines and campaign objectives
Conduct A/B testing on landing page elements to maximize lead generation
Campaigns & Attribution:
Set up new marketing campaigns within HubSpot with linked assets (emails, landing pages, forms, CTAs)
Ensure proper attribution tracking for all content-related touchpoints
Develop and present clear campaign attribution reports to show the full customer journey and marketing impact
Understand campaign influence in HubSpot and identify marketing touchpoints that influence leads and revenue
Segmentation:
Develop and manage targeted audience lists based on marketing needs, leveraging existing data and collaborating with the data team
CTAs (Calls-to-Action):
Develop, implement, and test HubSpot CTAs to improve conversion rates across marketing assets
Personalization Features:
Leverage HubSpot’s smart content and dynamic email features to create personalized experiences and increase engagement
Contribute to the overall personalization strategy
UTM Tracking & Ad Spend:
Create and manage UTM tracking parameters for all campaigns
Monitor and report on paid media performance and budget utilization within HubSpot
Marketing Events (Support):
Support marketing events by creating registration pages, confirmation emails, and engagement tracking within HubSpot
Access to a private and secure workspace, with regular duties as outlined by the supervisor
Internet connection requirement: 5 Mbps down / 3 Mbps up
Skills And Qualifications
3+ years of hands-on experience with HubSpot Marketing Hub, including campaign execution, automation, reporting, and data management
Proven ability to design and optimize engaging email campaigns and high-converting landing pages
Strong understanding of email marketing best practices, segmentation, and lead nurturing
Strong understanding of campaign attribution models and measuring impact on pipeline and revenue
Experience with UTM tracking and linking paid media data to HubSpot for reporting
Familiarity with A/B testing methodologies
Excellent collaboration and communication skills
HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable
At FMG, we believe in accepting each other regardless of differences and fostering an inclusive environment. We are committed to equal opportunity employment and provide opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact peopleteam@fmgsuite.com.
You can find out more about what it’s like to work at FMG by visiting https://fmgsuite.com/about-us/
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What We Do We help Financial Professionals build and grow their business in a variety of different ways. With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth. FMG consistently ranks #1 in market share and customer satisfaction in the T3 Software Survey Report. Our centralized platform enables users to manage websites, email, texting, social media, events, blogs, videos, and more all in one place. About Our Culture At FMG, we have crafted an extraordinary work environment that balances hard work with team spirit. Since our inception, we have grown into a thriving community of 450+ employees worldwide. Our fast-paced, results-driven culture supports a healthy work/life balance, ensuring team members feel fulfilled personally and professionally. Collaboration and open communication are at the heart of what we do. We invest in motivated, successful individuals who excel inside and outside the workplace. We’re building a winning team of A+ players and invite you to join this journey. About The Role The HubSpot Marketing Specialist will be a hands-on player in the lifecycle of our digital marketing campaigns within HubSpot. This role covers front-end execution (visually appealing, engaging campaigns optimized for conversion) and back-end operations (automation, data management, reporting). You will help ensure marketing efforts are trackable, scalable, and impactful, contributing to pipeline and revenue. Compensation: This position offers $55,000-$65,000 depending on skills, qualifications & experience.
Primary Responsibilities & Expectations
Email Marketing:
Create, schedule, and optimize engaging email campaigns for nurture, announcements, and promotions from inception to deployment
Collaborate with the marketing team to develop and implement new email templates and ensure brand consistency
Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements
Landing Pages & Forms:
Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring a seamless user experience
Ensure landing pages align with brand guidelines and campaign objectives
Conduct A/B testing on landing page elements to maximize lead generation
Campaigns & Attribution:
Set up new marketing campaigns within HubSpot with linked assets (emails, landing pages, forms, CTAs)
Ensure proper attribution tracking for all content-related touchpoints
Develop and present clear campaign attribution reports to show the full customer journey and marketing impact
Understand campaign influence in HubSpot and identify marketing touchpoints that influence leads and revenue
Segmentation:
Develop and manage targeted audience lists based on marketing needs, leveraging existing data and collaborating with the data team
CTAs (Calls-to-Action):
Develop, implement, and test HubSpot CTAs to improve conversion rates across marketing assets
Personalization Features:
Leverage HubSpot’s smart content and dynamic email features to create personalized experiences and increase engagement
Contribute to the overall personalization strategy
UTM Tracking & Ad Spend:
Create and manage UTM tracking parameters for all campaigns
Monitor and report on paid media performance and budget utilization within HubSpot
Marketing Events (Support):
Support marketing events by creating registration pages, confirmation emails, and engagement tracking within HubSpot
Access to a private and secure workspace, with regular duties as outlined by the supervisor
Internet connection requirement: 5 Mbps down / 3 Mbps up
Skills And Qualifications
3+ years of hands-on experience with HubSpot Marketing Hub, including campaign execution, automation, reporting, and data management
Proven ability to design and optimize engaging email campaigns and high-converting landing pages
Strong understanding of email marketing best practices, segmentation, and lead nurturing
Strong understanding of campaign attribution models and measuring impact on pipeline and revenue
Experience with UTM tracking and linking paid media data to HubSpot for reporting
Familiarity with A/B testing methodologies
Excellent collaboration and communication skills
HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable
At FMG, we believe in accepting each other regardless of differences and fostering an inclusive environment. We are committed to equal opportunity employment and provide opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact peopleteam@fmgsuite.com.
You can find out more about what it’s like to work at FMG by visiting https://fmgsuite.com/about-us/
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#J-18808-Ljbffr