Social Media Content Creator & Community Manager
kate spade new york, New York, New York, us, 10261
Overview
Kate Spade New York Social Media Content Creator & Community Manager. Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Job Title: Social Media Content Creator & Community Manager
Primary Purpose:
We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.
Social Media Strategy & Content Creation The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York’s social channels prioritizing TikTok, Instagram, YouTube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms.
Community Management The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company-wide initiatives.
Planning & Management
Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and TikTok
Manage day-to-day social listening across social platforms including engaging daily with the ksny online community in a meaningful way – seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
Work with the Senior Director to manage and track the social media budget for agency fees, and publishing and analytics tools
Content Creation & Curation
Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, TikToks, Pins etc.
Align with creative to facilitate social-specific asset requests through collaboration with the ksny internal team, content creators, and influencers
Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audiences
Reporting & Analytics
Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
Utilize information in future marketing decisions, allowing data to influence planning
Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
Team Structure, Resources & Support Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in-house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team environment with the Public Relations and Influencer Marketing Teams, as well as cross functional partners across Creative, Marketing, Licensing, Sales, Customer Experience, Ecommerce, Legal and Product Development teams. Externally, the Social Media Manager will be supported by a full service social media agency team with dedicated full time team members to support the Social Media Manager in all areas of focus including: strategy and planning, budgeting, content creation for all platforms, scheduling and publishing content, proactive community management and all analytics and reporting.
Qualifications & Competencies
Must be consumer-obsessed and have a passion for building community
Must be creative and be able to demonstrate content creation skills and develop thumb-stopping and needle moving social content
Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time
Must have a deep understanding of social media analytics and understand how to use social data and insights to drive the greater social strategy and impact the business in the short and long term
Must have your finger on the pulse of all trends in the social space that are relevant to the brand and Gen Z consumers
An outstanding professional will have
Bachelor’s Degree preferred
7-9 years of relevant working experience
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; top performer; very bottom-line oriented; pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people; builds constructive and effective relationships; uses diplomacy and tact.
Learning on the Fly: Learns quickly when facing new problems; versatile learner; open to change; analyzes successes and failures for clues to improvement.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; anticipates future consequences and trends; creates competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging tasks; conducts development discussions; builds development plans.
Building Effective Teams: Creates team morale and spirit; fosters open dialogue and a sense of belonging.
Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications as they relate to the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally-protected basis. Visit Kate Spade at www.katespade.com.
BASE PAY RANGE $85,000.00 TO $104,250.00 Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
#J-18808-Ljbffr
Job Title: Social Media Content Creator & Community Manager
Primary Purpose:
We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.
Social Media Strategy & Content Creation The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York’s social channels prioritizing TikTok, Instagram, YouTube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms.
Community Management The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company-wide initiatives.
Planning & Management
Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and TikTok
Manage day-to-day social listening across social platforms including engaging daily with the ksny online community in a meaningful way – seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
Work with the Senior Director to manage and track the social media budget for agency fees, and publishing and analytics tools
Content Creation & Curation
Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, TikToks, Pins etc.
Align with creative to facilitate social-specific asset requests through collaboration with the ksny internal team, content creators, and influencers
Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audiences
Reporting & Analytics
Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
Utilize information in future marketing decisions, allowing data to influence planning
Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
Team Structure, Resources & Support Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in-house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team environment with the Public Relations and Influencer Marketing Teams, as well as cross functional partners across Creative, Marketing, Licensing, Sales, Customer Experience, Ecommerce, Legal and Product Development teams. Externally, the Social Media Manager will be supported by a full service social media agency team with dedicated full time team members to support the Social Media Manager in all areas of focus including: strategy and planning, budgeting, content creation for all platforms, scheduling and publishing content, proactive community management and all analytics and reporting.
Qualifications & Competencies
Must be consumer-obsessed and have a passion for building community
Must be creative and be able to demonstrate content creation skills and develop thumb-stopping and needle moving social content
Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time
Must have a deep understanding of social media analytics and understand how to use social data and insights to drive the greater social strategy and impact the business in the short and long term
Must have your finger on the pulse of all trends in the social space that are relevant to the brand and Gen Z consumers
An outstanding professional will have
Bachelor’s Degree preferred
7-9 years of relevant working experience
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; top performer; very bottom-line oriented; pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people; builds constructive and effective relationships; uses diplomacy and tact.
Learning on the Fly: Learns quickly when facing new problems; versatile learner; open to change; analyzes successes and failures for clues to improvement.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; anticipates future consequences and trends; creates competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging tasks; conducts development discussions; builds development plans.
Building Effective Teams: Creates team morale and spirit; fosters open dialogue and a sense of belonging.
Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications as they relate to the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally-protected basis. Visit Kate Spade at www.katespade.com.
BASE PAY RANGE $85,000.00 TO $104,250.00 Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
#J-18808-Ljbffr