As a B2C Commerce Specialist, you will be responsible for managing and scaling our presence across TikTok Shop and other B2C commerce platforms. Your primary objective will be to drive top-line growth through social commerce, creator-led sales, and performance-driven marketplace execution, while supporting broader marketing and commercial initiatives.
This role is open to entry-level candidates, but also to those with up to 5 years of experience who are passionate about beauty, e-commerce, and the fast-evolving world of social commerce.
Responsibilities
Social Commerce & Marketplace Management Manage and operate TikTok Shop and other emerging B2C marketplaces, ensuring seamless storefront setup, product assortment, pricing, and promotional execution. Support day-to-day operations including product uploads, campaign setup, order flow monitoring, customer service, and issue resolution. Product & Content Optimization Optimize product listings with compelling titles, descriptions, visuals, and short-form video content tailored to TikTok and social commerce best practices. Work closely with internal teams and creators to ensure content aligns with brand messaging and conversion goals. Creator & Affiliate Commerce Collaborate with Marketing team in Seoul, Korea, to support TikTok Shop affiliate and creator programs, including onboarding creators, tracking performance, and assisting with product seeding and campaign execution. Monitor creator-driven sales performance and help identify high-performing content and partners. Performance Marketing & Promotions Assist in planning and executing paid and organic campaigns across TikTok Shop and other platforms, including flash sales, platform-wide events, and promotional programs. Track campaign performance and contribute to optimization efforts to improve ROI and scale winning initiatives. Commercial & Performance Analysis Analyze sales, traffic, conversion, and customer data to identify growth opportunities, risks, and optimization areas. Prepare regular performance reports and insights to support commercial decision-making. Competitive & Market Insights Monitor competitors, category trends, pricing strategies, and platform updates across TikTok and other ecommerce channels. Share insights and recommendations to help strengthen our competitive position. Cross-Functional Collaboration Collaborate with marketing, sales, operations, and supply chain teams to align ecommerce execution with overall business objectives. Support broader marketing and commercial initiatives as needed, including product launches and go-to-market planning. Compliance & Operations Ensure compliance with platform policies, product claims, pricing guidelines, and promotional rules. Assist with inventory coordination to support campaigns and prevent stockouts. Stay current on social commerce trends, TikTok algorithm changes, creator commerce best practices, and evolving e-commerce tools and platforms. Qualifications
Bachelor’s degree in Business, Marketing, Communications, or a related field. 0–5 years of experience in e-commerce, digital marketing, social media, or marketplace operations (TikTok experience is a strong plus). Strong interest in TikTok, ecommerce, social commerce, beauty trends, and creator-driven marketing. Solid understanding of e-commerce metrics (sales, conversion rate, ROAS, CAC, etc.) and how to improve them. Comfortable working with data and learning analytics tools such as TikTok Shop Seller Center, TikTok Ads Manager, or similar platforms. Strong communication skills and ability to work cross-functionally. Detail-oriented, organized, and capable of managing multiple tasks in a fast-paced environment. Self-motivated, curious, and eager to grow in a hands-on commercial role. Experience in TikTok Ads, social media marketing, or e-commerce platforms (preferred but not required). Benefits
Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits, and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria. Equal Opportunity
Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements.
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Social Commerce & Marketplace Management Manage and operate TikTok Shop and other emerging B2C marketplaces, ensuring seamless storefront setup, product assortment, pricing, and promotional execution. Support day-to-day operations including product uploads, campaign setup, order flow monitoring, customer service, and issue resolution. Product & Content Optimization Optimize product listings with compelling titles, descriptions, visuals, and short-form video content tailored to TikTok and social commerce best practices. Work closely with internal teams and creators to ensure content aligns with brand messaging and conversion goals. Creator & Affiliate Commerce Collaborate with Marketing team in Seoul, Korea, to support TikTok Shop affiliate and creator programs, including onboarding creators, tracking performance, and assisting with product seeding and campaign execution. Monitor creator-driven sales performance and help identify high-performing content and partners. Performance Marketing & Promotions Assist in planning and executing paid and organic campaigns across TikTok Shop and other platforms, including flash sales, platform-wide events, and promotional programs. Track campaign performance and contribute to optimization efforts to improve ROI and scale winning initiatives. Commercial & Performance Analysis Analyze sales, traffic, conversion, and customer data to identify growth opportunities, risks, and optimization areas. Prepare regular performance reports and insights to support commercial decision-making. Competitive & Market Insights Monitor competitors, category trends, pricing strategies, and platform updates across TikTok and other ecommerce channels. Share insights and recommendations to help strengthen our competitive position. Cross-Functional Collaboration Collaborate with marketing, sales, operations, and supply chain teams to align ecommerce execution with overall business objectives. Support broader marketing and commercial initiatives as needed, including product launches and go-to-market planning. Compliance & Operations Ensure compliance with platform policies, product claims, pricing guidelines, and promotional rules. Assist with inventory coordination to support campaigns and prevent stockouts. Stay current on social commerce trends, TikTok algorithm changes, creator commerce best practices, and evolving e-commerce tools and platforms. Qualifications
Bachelor’s degree in Business, Marketing, Communications, or a related field. 0–5 years of experience in e-commerce, digital marketing, social media, or marketplace operations (TikTok experience is a strong plus). Strong interest in TikTok, ecommerce, social commerce, beauty trends, and creator-driven marketing. Solid understanding of e-commerce metrics (sales, conversion rate, ROAS, CAC, etc.) and how to improve them. Comfortable working with data and learning analytics tools such as TikTok Shop Seller Center, TikTok Ads Manager, or similar platforms. Strong communication skills and ability to work cross-functionally. Detail-oriented, organized, and capable of managing multiple tasks in a fast-paced environment. Self-motivated, curious, and eager to grow in a hands-on commercial role. Experience in TikTok Ads, social media marketing, or e-commerce platforms (preferred but not required). Benefits
Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits, and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria. Equal Opportunity
Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements.
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