Community Marketing Manager – Airheads Community
Hewlett Packard Enterprise, San Jose, California, United States, 95199
Overview
This role has been designed as Onsite with an expectation that you will primarily work from an HPE office. Job Description
The Community Marketing Manager is responsible for developing and executing marketing strategies to increase membership, logins, and active participation in a community networking technical users. Key Responsibilities
Community Engagement & Growth
Develop and execute marketing strategies to increase membership, logins, and active participation. Implement gamification and engagement programs (e.g., MVP initiatives, contests).
Content Strategy & Publishing
Manage editorial calendars for blogs, newsletters, and other cyclical publications. Publish and promote monthly newsletters and events on the community site. Collaborate with SMEs to produce technical content, webinars, and demos tailored for a highly technical audience that supports the editorial strategy for the community. Collaborate with the community manager on the structural and UI evolution of the community site. Manage vendor relationships with communication platform providers.
Event Marketing & Execution
Plan and promote Airheads presence at major events (e.g., HPE Discover, Networking Days, TechJam), including lounges, interactive experiences, office hours, MVP appreciation, and advisory boards. Coordinate logistics for onsite engagement programs and digital signage.
Campaign Management
Create integrated marketing plans for community initiatives, ensuring alignment with broader marketing objectives. Drive SEO optimization and streamline user experience across community platforms.
Analytics & Reporting
Track KPIs such as new members, active engagement, page views, content acquisition, webinar attendance, and SCO. Analyze dashboards and reports to illuminate trends, measure success, and inform strategy. Collaborate with marketing operations and the community manager to develop new models that improve audience segmentation, revenue association, and bidirectional data exchange with Marketing and SFDC.
Required Skills & Qualifications
BA/BS in marketing related field; MBA preferred. 5+ years of marketing or related field (solutions marketing, customer marketing, partner marketing, community or event marketing experience) with a strong understanding of technical communities and B2B marketing. Experience in content creation, event planning, and digital marketing. Proficient on community platforms (Higher Logic), analytics tools (DOMO, Power BI), SCO platforms (BrightEdge) and webinar tools. Excellent written/oral communication and strong interpersonal skills. Ability to manage/influence virtual teams and strong negotiating skills. Understanding of enterprise networking technologies (WLAN, Switching, WAN, Security, Data Center) highly desired. Additional Skills
Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis, and related skills. What We Can Offer You
Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development: We invest in your career with programs catered to helping you reach career goals. Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We value varied backgrounds and flexibility to manage work and personal needs. Let's Stay Connected
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. Job Details
Job: Marketing Job Level: Specialist The expected salary/wage range for this position is provided below. Actual offer may vary by location, experience, and/or skill level. – United States: Annual Salary USD 105,500 - 213,500 in California // 92,600 - 213,500 in Texas The listed salary range reflects base salary. Variable incentives may also be offered. Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html Equal Opportunity
HPE is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider qualified applicants with criminal histories. No Fees Notice & Recruitment Fraud Disclosure It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammers impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. HPE will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. Credentials of any hiring agency claiming to work with HPE should be verified by candidates. Candidates are responsible for verification. HPE disclaims liability for any damages or claims resulting from such communications.
#J-18808-Ljbffr
This role has been designed as Onsite with an expectation that you will primarily work from an HPE office. Job Description
The Community Marketing Manager is responsible for developing and executing marketing strategies to increase membership, logins, and active participation in a community networking technical users. Key Responsibilities
Community Engagement & Growth
Develop and execute marketing strategies to increase membership, logins, and active participation. Implement gamification and engagement programs (e.g., MVP initiatives, contests).
Content Strategy & Publishing
Manage editorial calendars for blogs, newsletters, and other cyclical publications. Publish and promote monthly newsletters and events on the community site. Collaborate with SMEs to produce technical content, webinars, and demos tailored for a highly technical audience that supports the editorial strategy for the community. Collaborate with the community manager on the structural and UI evolution of the community site. Manage vendor relationships with communication platform providers.
Event Marketing & Execution
Plan and promote Airheads presence at major events (e.g., HPE Discover, Networking Days, TechJam), including lounges, interactive experiences, office hours, MVP appreciation, and advisory boards. Coordinate logistics for onsite engagement programs and digital signage.
Campaign Management
Create integrated marketing plans for community initiatives, ensuring alignment with broader marketing objectives. Drive SEO optimization and streamline user experience across community platforms.
Analytics & Reporting
Track KPIs such as new members, active engagement, page views, content acquisition, webinar attendance, and SCO. Analyze dashboards and reports to illuminate trends, measure success, and inform strategy. Collaborate with marketing operations and the community manager to develop new models that improve audience segmentation, revenue association, and bidirectional data exchange with Marketing and SFDC.
Required Skills & Qualifications
BA/BS in marketing related field; MBA preferred. 5+ years of marketing or related field (solutions marketing, customer marketing, partner marketing, community or event marketing experience) with a strong understanding of technical communities and B2B marketing. Experience in content creation, event planning, and digital marketing. Proficient on community platforms (Higher Logic), analytics tools (DOMO, Power BI), SCO platforms (BrightEdge) and webinar tools. Excellent written/oral communication and strong interpersonal skills. Ability to manage/influence virtual teams and strong negotiating skills. Understanding of enterprise networking technologies (WLAN, Switching, WAN, Security, Data Center) highly desired. Additional Skills
Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis, and related skills. What We Can Offer You
Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development: We invest in your career with programs catered to helping you reach career goals. Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We value varied backgrounds and flexibility to manage work and personal needs. Let's Stay Connected
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. Job Details
Job: Marketing Job Level: Specialist The expected salary/wage range for this position is provided below. Actual offer may vary by location, experience, and/or skill level. – United States: Annual Salary USD 105,500 - 213,500 in California // 92,600 - 213,500 in Texas The listed salary range reflects base salary. Variable incentives may also be offered. Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html Equal Opportunity
HPE is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider qualified applicants with criminal histories. No Fees Notice & Recruitment Fraud Disclosure It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammers impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. HPE will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. Credentials of any hiring agency claiming to work with HPE should be verified by candidates. Candidates are responsible for verification. HPE disclaims liability for any damages or claims resulting from such communications.
#J-18808-Ljbffr