Overview
The School of American Ballet (SAB) at Lincoln Center, founded by George Balanchine and Lincoln Kirstein, is the preeminent ballet school in the country. Our mission is to train professional dancers for careers in classical ballet. We provide the resources for a diverse pool of students to train at the highest level - with 15-25 a year going on to dance for New York City Ballet, our official but independent ballet company, and other major ballet companies worldwide. SAB has a far-reaching impact on the art form and enriches the lives of each student who comes through its doors, over 800 annually, ages 6 to 18. SAB has approximately 90 part- and full-time employees and an operating budget of $17 million. In the 2025-2026 school year, administrative employees are expected to work in person 4 days per week and may telecommute one day per work week.
Position Overview The School of American Ballet (SAB) seeks an experienced and creative Social Media Manager to oversee the production, scheduling, and publishing of digital content across SAB's online platforms, including its website, Facebook, Instagram, YouTube, TikTok, LinkedIn, and email channels.
A critical member of the Marketing Team, the Social Media Manager supports the execution of SAB's marketing and communications strategy by managing day-to-day digital content operations, contributing to content creation, and ensuring accuracy, consistency, and alignment with SAB's brand voice.
This is an exciting opportunity for a motivated professional to contribute to SAB's storytelling, visibility, and impact while collaborating across departments in a fast-paced, creative environment. This full-time, exempt position reports to the Brand and Marketing Director.
Key Responsibilities
Digital Content Creation and Management
Conceptualize and produce ongoing content series and timely, trend-driven content, with a strong emphasis on video
Manage the backend process of scheduling and publishing content across social media platforms, the website, and email channels
Draft and edit captions, blog posts, and other digital copy, ensuring accuracy, clarity, and brand alignment
Review and approve social media and blog content prior to publication
Track and respond to comments and community engagement across platforms in accordance with SAB's voice and engagement standards
Monitor content performance metrics and prepare reports to inform future content and platform strategies
Marketing, Brand Awareness, and Fundraising Support
Stay current on digital media trends and recommend innovative content approaches
Collaborate with Development colleagues to support digital fundraising initiatives across all platforms
Assist in capturing and sharing behind-the-scenes and live event content, including real-time photography and video for Instagram Stories and other formats
Cross-Department Collaboration and Workflow Support
Coordinate with Marketing, Development, and Artistic departments to source content and align digital storytelling with organizational priorities
Support the Brand and Marketing Director with day-to-day workflow, including project management and content calendars
Assist with scheduling and pre-production for photo and video shoots involving students, faculty, staff, freelancers, and talent
Support filming, packaging, and uploading video content for internal use and archival purposes
Upload and organize assets within the digital asset management system
Requirements Qualifications
5-7 years of experience in digital media, communications, or marketing, preferably within a nonprofit, cultural, or arts organization
Demonstrated proficiency with major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube
Experience using social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, or similar)
Proficiency in Adobe Creative Suite, including Premiere, Lightroom, Photoshop, and InDesign, for photo, video editing, and basic graphic design
Strong understanding of visual storytelling, particularly through video and photography
Excellent writing, editing, and proofreading skills
Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines
Strong communication and interpersonal skills, with comfort engaging a diverse, multigenerational community
Flexibility to work evenings and weekends as required for events and organizational needs
Understanding of ballet or dance, with the ability to recognize proper technical form in photos and videos, strongly preferred
Interest in dance videography and photography
Benefits SAB offers a superior benefit package, including full health benefits, four weeks of vacation (plus two holiday weeks in December), and generous retirement savings benefits.
The School of American Ballet is an Equal Opportunity Employer. Diverse candidates are encouraged to apply.
The annual salary range for this position is $65,000-$75,000.
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Position Overview The School of American Ballet (SAB) seeks an experienced and creative Social Media Manager to oversee the production, scheduling, and publishing of digital content across SAB's online platforms, including its website, Facebook, Instagram, YouTube, TikTok, LinkedIn, and email channels.
A critical member of the Marketing Team, the Social Media Manager supports the execution of SAB's marketing and communications strategy by managing day-to-day digital content operations, contributing to content creation, and ensuring accuracy, consistency, and alignment with SAB's brand voice.
This is an exciting opportunity for a motivated professional to contribute to SAB's storytelling, visibility, and impact while collaborating across departments in a fast-paced, creative environment. This full-time, exempt position reports to the Brand and Marketing Director.
Key Responsibilities
Digital Content Creation and Management
Conceptualize and produce ongoing content series and timely, trend-driven content, with a strong emphasis on video
Manage the backend process of scheduling and publishing content across social media platforms, the website, and email channels
Draft and edit captions, blog posts, and other digital copy, ensuring accuracy, clarity, and brand alignment
Review and approve social media and blog content prior to publication
Track and respond to comments and community engagement across platforms in accordance with SAB's voice and engagement standards
Monitor content performance metrics and prepare reports to inform future content and platform strategies
Marketing, Brand Awareness, and Fundraising Support
Stay current on digital media trends and recommend innovative content approaches
Collaborate with Development colleagues to support digital fundraising initiatives across all platforms
Assist in capturing and sharing behind-the-scenes and live event content, including real-time photography and video for Instagram Stories and other formats
Cross-Department Collaboration and Workflow Support
Coordinate with Marketing, Development, and Artistic departments to source content and align digital storytelling with organizational priorities
Support the Brand and Marketing Director with day-to-day workflow, including project management and content calendars
Assist with scheduling and pre-production for photo and video shoots involving students, faculty, staff, freelancers, and talent
Support filming, packaging, and uploading video content for internal use and archival purposes
Upload and organize assets within the digital asset management system
Requirements Qualifications
5-7 years of experience in digital media, communications, or marketing, preferably within a nonprofit, cultural, or arts organization
Demonstrated proficiency with major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube
Experience using social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, or similar)
Proficiency in Adobe Creative Suite, including Premiere, Lightroom, Photoshop, and InDesign, for photo, video editing, and basic graphic design
Strong understanding of visual storytelling, particularly through video and photography
Excellent writing, editing, and proofreading skills
Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines
Strong communication and interpersonal skills, with comfort engaging a diverse, multigenerational community
Flexibility to work evenings and weekends as required for events and organizational needs
Understanding of ballet or dance, with the ability to recognize proper technical form in photos and videos, strongly preferred
Interest in dance videography and photography
Benefits SAB offers a superior benefit package, including full health benefits, four weeks of vacation (plus two holiday weeks in December), and generous retirement savings benefits.
The School of American Ballet is an Equal Opportunity Employer. Diverse candidates are encouraged to apply.
The annual salary range for this position is $65,000-$75,000.
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