Marketing, Social Media, and Communications Coordinator
Lockaby PLLC, Lexington, Kentucky, us, 40598
Overview
Lockaby PLLC serves as trusted counsel for individuals and small- and mid-sized businesses across Kentucky and beyond, advising on labor-and-employment, corporate, M&A, and litigation matters. Its attorneys are recognized leaders in the profession (they’re recognized by their peers as Kentucky "Super Lawyers"), among the bar (they hold leadership positions with bar association sections and committees), and in the community (they devote countless hours to community organizations). The Firm is looking to hire a full-time marketing coordinator to help nurture existing client relationships and to help grow the firm’s client base. The ideal candidate will be smart, intuitive, creative, and an excellent writer--someone who can deliver dense legal content in a relatable and entertaining way. Being informative is important, of course; but only being informative isn’t enough to sustain an engaged audience, especially with legal content. So, creativity and the ability to distill complex legal issues into an accessible read for non-lawyers is essential. Work Location
While we prefer that this person primarily work in the office, we will consider hybrid arrangements for the right candidate. Responsibilities
Build and execute social medial strategy for primary client bases, with the goal to achieve superior client service and engagement, increased website traffic, and increased revenue. Generate, edit, publish, and share regular content for the firm’s social media accounts (original text, images, video, or HTML) that builds meaningful connections and encourages clients, prospective clients, and the community at large to take action -- LinkedIn, Facebook, Instagram, and YouTube. Generate, edit, publish, and share regular content for the firm’s blog (original text, images, video, or HTML). Generate, edit, publish, and share regular content for the firm’s semimonthly e-newsletters (original text, images, video, or HTML). Assist with all aspects of production of the firm's podcast, "The Employer's Playbook," including recording, video editing, and all post-production tasks. Join relevant conversations on behalf of the firm and “soft selling” the firm’s services by providing support to current and prospective clients. Continuously improve strategy by capturing and analyzing the appropriate social media data/metrics, insights, and best practices. Collaborate with attorneys to manage firm reputation and coordinate all actions. Generate, edit, publish, and share promotional and marketing materials, literature, and other content about the firm and its attorneys. Generate and manage online and social media marketing and advertisements. Ongoing maintenance and improvement of the firm’s website. Required Qualifications
A solid understanding of how each social media channel works and how to optimize content to engage clients and prospective clients on each channel. A solid understanding of how email marketing campaigns work and how to optimize content to engage clients and prospective clients. Knowledge of online and social media marketing and a good understanding of major marketing channels. Excellent writing, editing, presentation, and communication skills. Bachelor’s degree in communications, marketing, new media, and/or public relations. 2-3 years of prior experience, with portfolio of prior work available to share. Equally important to us are the following three traits: GRIT. We\'re growing. And we need someone willing to grow with us, to dig in and get the job done. EMOTIONAL INTELLIGENCE. We deal with people everyday, be it individuals or small business owners, that are facing difficult problems. Having the patience, empathy, and grace to be able to put them at ease is mandatory. SENSE OF HUMOR. Our work is serious, but we don\'t take ourselves too seriously. Unlimited PTO. 401(k) with firm match and profit-sharing. Cell phone and health insurance stipend.
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Lockaby PLLC serves as trusted counsel for individuals and small- and mid-sized businesses across Kentucky and beyond, advising on labor-and-employment, corporate, M&A, and litigation matters. Its attorneys are recognized leaders in the profession (they’re recognized by their peers as Kentucky "Super Lawyers"), among the bar (they hold leadership positions with bar association sections and committees), and in the community (they devote countless hours to community organizations). The Firm is looking to hire a full-time marketing coordinator to help nurture existing client relationships and to help grow the firm’s client base. The ideal candidate will be smart, intuitive, creative, and an excellent writer--someone who can deliver dense legal content in a relatable and entertaining way. Being informative is important, of course; but only being informative isn’t enough to sustain an engaged audience, especially with legal content. So, creativity and the ability to distill complex legal issues into an accessible read for non-lawyers is essential. Work Location
While we prefer that this person primarily work in the office, we will consider hybrid arrangements for the right candidate. Responsibilities
Build and execute social medial strategy for primary client bases, with the goal to achieve superior client service and engagement, increased website traffic, and increased revenue. Generate, edit, publish, and share regular content for the firm’s social media accounts (original text, images, video, or HTML) that builds meaningful connections and encourages clients, prospective clients, and the community at large to take action -- LinkedIn, Facebook, Instagram, and YouTube. Generate, edit, publish, and share regular content for the firm’s blog (original text, images, video, or HTML). Generate, edit, publish, and share regular content for the firm’s semimonthly e-newsletters (original text, images, video, or HTML). Assist with all aspects of production of the firm's podcast, "The Employer's Playbook," including recording, video editing, and all post-production tasks. Join relevant conversations on behalf of the firm and “soft selling” the firm’s services by providing support to current and prospective clients. Continuously improve strategy by capturing and analyzing the appropriate social media data/metrics, insights, and best practices. Collaborate with attorneys to manage firm reputation and coordinate all actions. Generate, edit, publish, and share promotional and marketing materials, literature, and other content about the firm and its attorneys. Generate and manage online and social media marketing and advertisements. Ongoing maintenance and improvement of the firm’s website. Required Qualifications
A solid understanding of how each social media channel works and how to optimize content to engage clients and prospective clients on each channel. A solid understanding of how email marketing campaigns work and how to optimize content to engage clients and prospective clients. Knowledge of online and social media marketing and a good understanding of major marketing channels. Excellent writing, editing, presentation, and communication skills. Bachelor’s degree in communications, marketing, new media, and/or public relations. 2-3 years of prior experience, with portfolio of prior work available to share. Equally important to us are the following three traits: GRIT. We\'re growing. And we need someone willing to grow with us, to dig in and get the job done. EMOTIONAL INTELLIGENCE. We deal with people everyday, be it individuals or small business owners, that are facing difficult problems. Having the patience, empathy, and grace to be able to put them at ease is mandatory. SENSE OF HUMOR. Our work is serious, but we don\'t take ourselves too seriously. Unlimited PTO. 401(k) with firm match and profit-sharing. Cell phone and health insurance stipend.
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