You will play a pivotal role in designing and scaling a high-performing, data-driven influencer & creator network to drive revenue growth through TikTok, DTC, and social commerce channels. This role requires a blend of strategic vision, program management, community-building expertise, and deep knowledge of flat-fee influencer sponsorships (tied to ROI goals) and performance-based affiliate marketing. You will be responsible for scaling creator partnerships, optimizing affiliate program structures, building engagement mechanisms, and ensuring that creator-driven content directly impacts GMV growth.
The ideal candidate has a track record of launching, managing, and optimizing large-scale influencer programs, understands how to structure flat-fee influencer sponsorships that drive measurable and direct ROI, properly leverage and scale affiliate marketing models, and has deep expertise in video commerce, social commerce, and live shopping. You will directly report to the Head of MyyShop U.S., and work with the creator team to ensure high efficiency in creator outreach, onboarding, activation, and performance management.
Key Responsibilities
Drive GMV growth
through the activation of
creator networks, influencers, and affiliates
across DTC, DHgate, TikTok Shop, YouTube, Instagram, and emerging social commerce platforms. Develop and execute a scalable affiliate creator strategy , ensuring rapid creator onboarding, activation, and retention to reduce the time from
partner launch to revenue generation . Build, activate, and
nurture a high-impact community
of creators with a focus on
engagement, conversion-driven content, and long-term loyalty . Recruit and
activate creators experienced in Live Shopping , ensuring they align with the brand’s target audience and product offerings. Leverage
merchandising strategies
to match
the right creators with the right brands and price points,
using data-driven insights on audience demographics and purchasing behaviors. Collaboration and Team Development
Work directly with
the Creator Success team, helping them optimize workflows, and staying aligned with performance expectations. Establish and scale creator partnership best practices, helping ensure an efficient and high-performing team. Contribute to a collaborative, results-driven team culture that prioritizes innovation, experimentation, and continuous learning. Regularly align OKRs, and regularly provide feedback, performance insights, and growth opportunities. Community Building & Gamification
Design and implement gamified engagement strategies
to incentivize creator participation and optimize performance. Build, manage, and utilize a
CRM or proprietary creator engagement platform (e.g., Discord, Circle, or Mighty Networks)
to foster community interaction and engagement. Implement loyalty and incentive structures that
drive retention and ongoing participation in affiliate and social commerce programs . Leverage retargeting, audience segmentation, and social amplification strategies
to optimize conversions from creator-generated content. Program Management & Operations
Develop a best-in-class, scalable influencer program,
including
recruitment, onboarding, performance tracking, and optimization . Own and oversee a
cross-functional program management workflow,
collaborating with marketing, data science, engineering, and product teams. Optimize operational efficiencies
through automation and strategic workflow design, ensuring the program can scale efficiently. Performance Analysis & Data-Driven Strategy
Define, track, and analyze KPIs that measure the success of creator activations, affiliate campaigns, and GMV performance. Partner with data science and analytics teams to build
dashboards and reporting tools
that provide
real-time visibility into creator performance . Leverage
third-party data and campaign management platforms
(e.g.,
Captiv8, Sprout Social, CreatorIQ, AspireIQ, and Impact Radius ) to monitor, optimize, and scale creator-driven campaigns. Conduct
extensive experimentation (A/B testing, creative iteration, etc.)
to identify
high-impact content formats, creator segments, and audience engagement tactics . Contract Negotiation & Incentive Structures
Develop and manage scalable incentive models,
ensuring creators are motivated to drive
engagement, retention, and high conversion rates . Negotiate
competitive yet sustainable contract terms , ensuring that payout structures align with
GMV growth goals and brand ROI . Experiment with tiered affiliate structures, revenue-share models, and bonus incentives
to continuously improve performance and creator retention. Cross-Functional Collaboration & Thought Leadership
Serve as a
thought leader in creator partnerships , educating internal teams on best practices, new trends, and data-driven insights. Work cross-functionally with
product, analytics, legal, and engineering teams
to develop innovative solutions that
enhance creator experiences and maximize program performance . Stay ahead of
emerging social commerce trends, platform changes, and content innovations
to maintain a competitive edge. Desired Qualifications and Experience
6+ years of experience
in influencer marketing, creator partnerships, affiliate marketing, or social commerce. Proven ability to scale $250K-$1M+ creator-led programs
in a high-growth, data-driven environment. Experience working in-house at
a major brand, influencer agency, social commerce platform, or affiliate marketing network . Deep understanding of video content strategies , live shopping best practices, and social commerce monetization models. Strong analytical skills
with expertise in
campaign performance measurement, forecasting, and ROI analysis . Proficiency in using
third-party influencer platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, platform partner centers, or similar tools) . Ability to navigate ambiguity and build from scratch,
with a track record of launching and scaling innovative creator strategies. A
growth-oriented, performance-driven mindset
with a passion for building
new revenue streams and social commerce innovations . Exceptional negotiation skills
with experience structuring
performance-based contracts and incentive programs . A strong
network of pre-established creator and influencer relationships
across multiple platforms.
#J-18808-Ljbffr
Drive GMV growth
through the activation of
creator networks, influencers, and affiliates
across DTC, DHgate, TikTok Shop, YouTube, Instagram, and emerging social commerce platforms. Develop and execute a scalable affiliate creator strategy , ensuring rapid creator onboarding, activation, and retention to reduce the time from
partner launch to revenue generation . Build, activate, and
nurture a high-impact community
of creators with a focus on
engagement, conversion-driven content, and long-term loyalty . Recruit and
activate creators experienced in Live Shopping , ensuring they align with the brand’s target audience and product offerings. Leverage
merchandising strategies
to match
the right creators with the right brands and price points,
using data-driven insights on audience demographics and purchasing behaviors. Collaboration and Team Development
Work directly with
the Creator Success team, helping them optimize workflows, and staying aligned with performance expectations. Establish and scale creator partnership best practices, helping ensure an efficient and high-performing team. Contribute to a collaborative, results-driven team culture that prioritizes innovation, experimentation, and continuous learning. Regularly align OKRs, and regularly provide feedback, performance insights, and growth opportunities. Community Building & Gamification
Design and implement gamified engagement strategies
to incentivize creator participation and optimize performance. Build, manage, and utilize a
CRM or proprietary creator engagement platform (e.g., Discord, Circle, or Mighty Networks)
to foster community interaction and engagement. Implement loyalty and incentive structures that
drive retention and ongoing participation in affiliate and social commerce programs . Leverage retargeting, audience segmentation, and social amplification strategies
to optimize conversions from creator-generated content. Program Management & Operations
Develop a best-in-class, scalable influencer program,
including
recruitment, onboarding, performance tracking, and optimization . Own and oversee a
cross-functional program management workflow,
collaborating with marketing, data science, engineering, and product teams. Optimize operational efficiencies
through automation and strategic workflow design, ensuring the program can scale efficiently. Performance Analysis & Data-Driven Strategy
Define, track, and analyze KPIs that measure the success of creator activations, affiliate campaigns, and GMV performance. Partner with data science and analytics teams to build
dashboards and reporting tools
that provide
real-time visibility into creator performance . Leverage
third-party data and campaign management platforms
(e.g.,
Captiv8, Sprout Social, CreatorIQ, AspireIQ, and Impact Radius ) to monitor, optimize, and scale creator-driven campaigns. Conduct
extensive experimentation (A/B testing, creative iteration, etc.)
to identify
high-impact content formats, creator segments, and audience engagement tactics . Contract Negotiation & Incentive Structures
Develop and manage scalable incentive models,
ensuring creators are motivated to drive
engagement, retention, and high conversion rates . Negotiate
competitive yet sustainable contract terms , ensuring that payout structures align with
GMV growth goals and brand ROI . Experiment with tiered affiliate structures, revenue-share models, and bonus incentives
to continuously improve performance and creator retention. Cross-Functional Collaboration & Thought Leadership
Serve as a
thought leader in creator partnerships , educating internal teams on best practices, new trends, and data-driven insights. Work cross-functionally with
product, analytics, legal, and engineering teams
to develop innovative solutions that
enhance creator experiences and maximize program performance . Stay ahead of
emerging social commerce trends, platform changes, and content innovations
to maintain a competitive edge. Desired Qualifications and Experience
6+ years of experience
in influencer marketing, creator partnerships, affiliate marketing, or social commerce. Proven ability to scale $250K-$1M+ creator-led programs
in a high-growth, data-driven environment. Experience working in-house at
a major brand, influencer agency, social commerce platform, or affiliate marketing network . Deep understanding of video content strategies , live shopping best practices, and social commerce monetization models. Strong analytical skills
with expertise in
campaign performance measurement, forecasting, and ROI analysis . Proficiency in using
third-party influencer platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, platform partner centers, or similar tools) . Ability to navigate ambiguity and build from scratch,
with a track record of launching and scaling innovative creator strategies. A
growth-oriented, performance-driven mindset
with a passion for building
new revenue streams and social commerce innovations . Exceptional negotiation skills
with experience structuring
performance-based contracts and incentive programs . A strong
network of pre-established creator and influencer relationships
across multiple platforms.
#J-18808-Ljbffr