Sr. Marketing Specialist - Workfront Administrator
axosbank.com, San Diego, California, United States, 92189
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.
Eligible for an Annual Discretionary Cash Bonus Target: 10%
Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%
These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.
About This Job
The Sr. Marketing Operations Specialist is a key member of the Marketing Operations team, responsible for building, optimizing, and maintaining the workflow, intake, and automation infrastructure that enables the broader Marketing organization to operate with efficiency, consistency, and scale. This role combines platform administration, process design, and technical integration expertise to support end-to-end marketing executionfrom intake to delivery to reporting. Users for the supported platforms include global internal and external marketing functions, with heavy support for our in-house team. The ideal candidate is a systems thinker with strong technical aptitude, excellent problem-solving skills, and a passion for empowering teams through streamlined processes, automation, and operational excellence. Responsibilities
Administer and maintain the Marketing Operations tech stack
(Adobe Workfront, Stensul, Figma, Performline, iGrafx, Outsystems, Archer, etc.) to ensure effective process support and management. Leadership on the technology and systems that enable the marketing team, including both short-term optimization and long-term
strategic planning to ensure scalable, future-ready solutions . Serve as Adobe Workfront system administrator , delivering a stable and scalable experience; architect and
manage Workfront Fusion automations and integrations
with platforms (AEM, Stensul, SFMC, Teams, SharePoint, internal data systems) using APIs and automation tools. Monitor, troubleshoot, and
optimize automation scenarios , maintaining thorough documentation for reliability; proactively identify and implement new automations to improve speed, reduce handoffs, and enhance personalization at scale. Develop and deliver training materials, playbooks, and change management resources to
drive adoption and empower users . Configure, test, and document Workfront changes; translate requirements into implementation plans, including workflows, templates, and dashboards to
optimize project execution and workload balancing . Extract and analyze Workfront data for actionable insights
and deliver regular/ad hoc reports to inform leadership decisions on resource allocation and operational enhancements;
ensure compliance with processes
such as time-tracking and reporting. Collaborate with Procurement, Legal, Risk, and Marketing teams to support vendor onboarding and ensure alignment with internal policies and timely execution. Champion airtight risk management and proactive procedural documentation
protocols via systems and artifacts in accordance with organizational and regulatory retention requirements. Qualifications
3+ years of direct experience administering Workfront (or equivalent enterprise workflow tools) Experience developing automations or integrations via Workfront Fusion, or similar Strong understanding of marketing workflows (creative production, campaign execution, approvals, content delivery, QA, regulatory review, etc.) High proficiency in data analysis and reporting (Excel, Sheets, dashboards) Comfortability and expertise in utilization of AI tools and automation efficiencies Ability to design processes with clarity, scalability, and governance in mind Ability to collaborate with Creative, Strategy, Digital, PMO, and Operations teams Strong documentation and training development skills Ability to translate complex technical concepts into user-friendly language Workload prioritization, problem solving, and structured critical thinking Preferred
Adobe Workfront
Core Developer Certification Experience in a marketing operations organization or agency, supporting a scaled creative or campaign execution environment Experience with AEM, Stensul, Salesforce Marketing Cloud, or enterprise DAM platforms Familiarity with Workfront AI Assistant features Experience in financial services or other regulated industries (optional but valuable) System-to-system integrations with enterprise MarTech + Creative ecosystems Certification or coursework in project management (e.g., PMP, CAPM, Agile) is a plus
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The Sr. Marketing Operations Specialist is a key member of the Marketing Operations team, responsible for building, optimizing, and maintaining the workflow, intake, and automation infrastructure that enables the broader Marketing organization to operate with efficiency, consistency, and scale. This role combines platform administration, process design, and technical integration expertise to support end-to-end marketing executionfrom intake to delivery to reporting. Users for the supported platforms include global internal and external marketing functions, with heavy support for our in-house team. The ideal candidate is a systems thinker with strong technical aptitude, excellent problem-solving skills, and a passion for empowering teams through streamlined processes, automation, and operational excellence. Responsibilities
Administer and maintain the Marketing Operations tech stack
(Adobe Workfront, Stensul, Figma, Performline, iGrafx, Outsystems, Archer, etc.) to ensure effective process support and management. Leadership on the technology and systems that enable the marketing team, including both short-term optimization and long-term
strategic planning to ensure scalable, future-ready solutions . Serve as Adobe Workfront system administrator , delivering a stable and scalable experience; architect and
manage Workfront Fusion automations and integrations
with platforms (AEM, Stensul, SFMC, Teams, SharePoint, internal data systems) using APIs and automation tools. Monitor, troubleshoot, and
optimize automation scenarios , maintaining thorough documentation for reliability; proactively identify and implement new automations to improve speed, reduce handoffs, and enhance personalization at scale. Develop and deliver training materials, playbooks, and change management resources to
drive adoption and empower users . Configure, test, and document Workfront changes; translate requirements into implementation plans, including workflows, templates, and dashboards to
optimize project execution and workload balancing . Extract and analyze Workfront data for actionable insights
and deliver regular/ad hoc reports to inform leadership decisions on resource allocation and operational enhancements;
ensure compliance with processes
such as time-tracking and reporting. Collaborate with Procurement, Legal, Risk, and Marketing teams to support vendor onboarding and ensure alignment with internal policies and timely execution. Champion airtight risk management and proactive procedural documentation
protocols via systems and artifacts in accordance with organizational and regulatory retention requirements. Qualifications
3+ years of direct experience administering Workfront (or equivalent enterprise workflow tools) Experience developing automations or integrations via Workfront Fusion, or similar Strong understanding of marketing workflows (creative production, campaign execution, approvals, content delivery, QA, regulatory review, etc.) High proficiency in data analysis and reporting (Excel, Sheets, dashboards) Comfortability and expertise in utilization of AI tools and automation efficiencies Ability to design processes with clarity, scalability, and governance in mind Ability to collaborate with Creative, Strategy, Digital, PMO, and Operations teams Strong documentation and training development skills Ability to translate complex technical concepts into user-friendly language Workload prioritization, problem solving, and structured critical thinking Preferred
Adobe Workfront
Core Developer Certification Experience in a marketing operations organization or agency, supporting a scaled creative or campaign execution environment Experience with AEM, Stensul, Salesforce Marketing Cloud, or enterprise DAM platforms Familiarity with Workfront AI Assistant features Experience in financial services or other regulated industries (optional but valuable) System-to-system integrations with enterprise MarTech + Creative ecosystems Certification or coursework in project management (e.g., PMP, CAPM, Agile) is a plus
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