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CPG Marketing Manager

NextPath Career Partners, Tampa, Florida, us, 33646

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NextPath Career Partners is currently seeking a

Marketing Manager

to join our client’s team in

Tampa, FL . This is an

on-site direct hire

position.

SALARY:

$110,000 (depending on experience) plus bonus

Unfortunately, at this time our client is unable to sponsor or transfer visas. Only candidates authorized to work in the US without sponsorship should apply.

Requirements

3-5 years of marketing management experience in CPG or advertising agencies

Experience with retail media platforms such as Circana or SPINS, Google Paid Search, Instagram, TikTok, and Meta platforms

Bachelor’s degree in Marketing or related field; MBA preferred

Strong understanding of CPG marketing tactics and fundamentals

Excellent project management and analytical skills, with experience analyzing retail and media data

Familiarity with new product commercialization processes

Ability to manage multiple projects and meet deadlines

Experience with Adobe Photoshop (a plus)

Proven success in delivering measurable results

Strong interpersonal and presentation skills, confident in engaging senior leadership

Responsibilities

Lead the development and execution of brand campaigns to increase awareness and affinity

Collaborate with creative agencies and partners to deliver impactful campaigns

Manage social media strategies, including content calendars and consumer engagement

Support strategic planning through analysis of business performance and market trends

Develop and execute new product launch strategies, working with cross-functional teams

Analyze KPIs and metrics to optimize media performance, including testing and adjustments

Partner with sales to craft compelling product stories leveraging consumer insights

Oversee influencer strategy, identifying and recommending suitable influencers to maximize reach

Drive innovation by understanding consumer needs and contributing to ideation sessions

Continuously monitor and optimize media mix to meet campaign benchmarks

About NextPath Career Partners NextPath is a candidate centric recruiting firm focused on your career goals to help you find your next path! Our team of professional recruiters have over 80 years of combined experience to help you navigate a job change. Our clients span local and national with roles in sales, creative, marketing, and staffing on a direct, contract-to-perm, and contract (project) basis.

If the position above doesn’t appear to fit, we do have a host of clients with roles that could be a match and not every position will be posted. Feel free to reach out to find a better match by emailing your resume to apply@nextpathcp.com for a recruiter to engage.

We are an Equal Opportunity Employer.

View all open jobs: http://www.nextpathcp.com

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