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Sr. Content Marketing Manager

Measured, Austin, Texas, us, 78716

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Overview About Measured

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured's unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

The Role The Senior Content Marketing Manager at Measured owns the development and execution of a strategic, insight-driven content engine that elevates Measuredace voice, supports revenue goals, and establishes category leadership. This is not a "write and post" role. Youll act as a content strategist, editor-in-chief, and thought-leadership partner, translating complex measurement concepts into compelling narratives for senior marketing, analytics, and finance leaders. Youll collaborate deeply across product, sales, comms, and leadership to ensure content is credible, consistent, and commercially impactful.

Key Responsibilities

Content Strategy & Narrative Ownership

Own Measured's content strategy and editorial roadmap, aligned to company priorities, pipeline goals, and category leadership

Define and evolve core content pillars ("tent poles") and build full-funnel content journeys across awareness, consideration, and decision

Identify white-space topics and POVs where Measured can lead the market—not follow it

Serve as a strategic partner to executives and subject-matter experts to shape compelling narratives and points of view

Thought Leadership & Long-Form Content

Produce and oversee high-quality content, including:

Short-form blogs (300-500 words)

Deep, long-form pieces (900-2,000+ words)

POV essays, bylines, customer stories, and research-driven content

Translate technical concepts (incrementality, MMM, experimentation, attribution limitations) into clear, persuasive stories for senior audiences

Act as a strong editor—elevating clarity, argumentation, and credibility across all content

Distribution, SEO & Performance

Partner with demand gen and web teams to ensure content is discoverable, distributed, and measurable

Own SEO-informed content planning, including keyword strategy, FAQs, and evergreen assets

Track content performance across engagement, pipeline influence, and downstream impact—not just traffic

Continuously optimize content based on performance data and audience insights

Cross-Functional Collaboration

Collaborate closely with Product & Data Science to ensure technical accuracy

Sales & Revenue Marketing to support enablement and deal acceleration

Comms & PR to amplify thought leadership externally

Video & Events teams to extend content into multimedia and live formats

Maintain a clear, well-run content calendar and production workflow across teams

Operational Excellence

Build scalable, repeatable content processes that balance speed, quality, and rigor

Manage competing priorities with strong judgment and clear communication

Take ownership, move proactively, and do what's needed to deliver impact

And yes—whatever else it takes to get the job done.

Requirements Ideal Experience Experience & Skills

7+ years of experience in content marketing, editorial, or thought leadership roles (SaaS, MarTech, AdTech, or data-driven B2B preferred)

Proven ability to own content strategy, not just execution

Deep comfort writing about complex, technical topics and making them accessible

Strong understanding of full-funnel marketing, measurement, and performance

SEO fluency and experience working with distribution and demand teams

Exceptional writing, editing, and narrative-building skills

Experience influencing stakeholders without direct authority

How You Work

Strategic thinker with strong editorial instincts and business acumen

Highly organized, detail-oriented, and reliable under deadlines

Comfortable navigating ambiguity and evolving priorities

Curious, open in sharing perspectives and actively listening to others, and motivated to continuously raise the bar

Operates autonomously while thriving in collaborative environments

Leads with integrity and values diverse perspectives

Benefits Perks

100% Remote

Competitive Total Rewards and flexible paid time off

Opportunities to give back through Measured for Good

Engaged, diverse, and curious culture

Award-winning technology powered by an agile, collaborative team

Measured values curiosity, integrity, aiming for the extraordinary, customer obsession, and employee belonging. Measured promotes diversity and inclusivity in all forms, which helps to shape our company culture and industry leading products. Measured is committed to providing equal employment opportunities (EEO) to all employees and applicants, regardless of race, color, hairstyle, religion, sex, national origin, age, disability, genetics, or any other protected characteristics.

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