Marketing and Communications Specialist
SIOR Global, Washington, District of Columbia, us, 20022
Company Description
The Society of Industrial and Office Realtors (SIOR) is the leading global professional office and industrial real estate association, with a membership of over 4,100 professionals across 52 countries. SIOR represents top commercial real estate brokerage specialists who are committed to excellence, high standards, and success. The prestigious SIOR designation is recognized worldwide, signifying expertise, credibility, and achievement in the commercial real estate industry.
Overall Function The Marketing and Communications Specialist will play a key role in executing integrated marketing and communications initiatives that enhance SIOR’s brand, support member engagement, promote membership value, and drive organizational visibility. This role supports the execution of cross-functional projects, vendor relationships, and internal coordination to ensure the consistent and timely delivery of high-quality communications across platforms. The position is hybrid (3 in-office days/week), based in downtown Washington, D.C., and reports to the Director of Marketing & Communications.
Key Responsibilities Strategic Marketing & Campaign Execution
Works with internal partners and external contractors to develop and execute strategic marketing and communications campaigns across print, digital, and email channels to support SIOR’s strategic initiatives.
Ensures consistent and cohesive application of the SIOR brand across all marketing and communications materials.
Supports the Marketing and Communications team in planning and executing departmental annual goals.
Assists the Director with vendor management, including coordination and invoicing.
Analyzes email marketing performance using key metrics to refine content, improve targeting, and inform future email campaign strategies.
Editorial & Content Management
Serves as project manager for the SIOR Report magazine, managing the editorial calendar, coordinating timelines, and ensuring the delivery of high-quality content.
Manages the collection, organization, and review of content from internal staff and external contributors.
Partner & Stakeholder Communications
Manages the SIOR partner benefits program, including partner communications, deliverable coordination, and stakeholder engagement.
Supports cross-departmental collaboration to ensure partner content and benefits are delivered accurately and on time.
Digital Marketing & Email Campaigns
In coordination with the Director and Digital Media Specialist, leads the creation, scheduling, and automation of email marketing campaigns via HubSpot. Ensures effective list segmentation and workflow efficiency.
Reviews content for brand alignment, performance goals, and communication clarity across all email campaigns.
Manages website content updates in coordination with the Digital Media Specialist and vendors to ensure accuracy, consistency, and timely completion.
Public Relations Content Development & Execution
Drafts and edits press releases, media pitches, and other content for use in public-facing communications.
Develops media lists to support communications and public relations outreach.
Monitors industry-related news to help inform communications, PR, and media strategy.
General
Supports the day-to-day execution of marketing and communications initiatives across departments, maintaining timelines and reporting progress to the Director.
Contributes to marketing and communications strategy discussions and planning.
Provides website update and graphic design support as needed for web and print communications.
Coordinates with external agencies to collect visual assets, manage timelines, and ensure deliverables align with SIOR’s brand and goals.
Occasional domestic travel may be required for SIOR conferences.
This job description may evolve to support departmental and/or organizational needs.
Requirements Education and Experience
Undergraduate degree in Communications, Marketing, Digital Media, or a related field, or an equivalent combination of education and relevant experience
Minimum of two (2) years of experience in marketing and/or communications roles, including email marketing.
Must have experience with email marketing platforms and content management systems (CMS) or CRM tools.
Writing and editing experience strongly preferred.
Must have experience with email reporting and analytics.
Skills and Capabilities
Proficient in Microsoft Office (Word, Excel, PowerPoint), and PC-based platforms.
Experience with HubSpot or similar email marketing platforms required.
HTML coding experience preferred.
Experience with Google Analytics preferred.
Familiarity with Association Management Systems (i.e., Aptify, MemberSuite) a plus but not required.
Experience with Adobe Creative Suite, Acrobat, InDesign, Photoshop Illustrator preferred.
Excellent written, oral, and interpersonal communications skills required.
Accuracy and strong attention to detail. Ability to work independently and collaboratively, with a proactive approach to task completion.
Ability to work in a busy, fast-paced office environment.
Organizational skills, time management, data interpretation, and problem-solving skills.
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Overall Function The Marketing and Communications Specialist will play a key role in executing integrated marketing and communications initiatives that enhance SIOR’s brand, support member engagement, promote membership value, and drive organizational visibility. This role supports the execution of cross-functional projects, vendor relationships, and internal coordination to ensure the consistent and timely delivery of high-quality communications across platforms. The position is hybrid (3 in-office days/week), based in downtown Washington, D.C., and reports to the Director of Marketing & Communications.
Key Responsibilities Strategic Marketing & Campaign Execution
Works with internal partners and external contractors to develop and execute strategic marketing and communications campaigns across print, digital, and email channels to support SIOR’s strategic initiatives.
Ensures consistent and cohesive application of the SIOR brand across all marketing and communications materials.
Supports the Marketing and Communications team in planning and executing departmental annual goals.
Assists the Director with vendor management, including coordination and invoicing.
Analyzes email marketing performance using key metrics to refine content, improve targeting, and inform future email campaign strategies.
Editorial & Content Management
Serves as project manager for the SIOR Report magazine, managing the editorial calendar, coordinating timelines, and ensuring the delivery of high-quality content.
Manages the collection, organization, and review of content from internal staff and external contributors.
Partner & Stakeholder Communications
Manages the SIOR partner benefits program, including partner communications, deliverable coordination, and stakeholder engagement.
Supports cross-departmental collaboration to ensure partner content and benefits are delivered accurately and on time.
Digital Marketing & Email Campaigns
In coordination with the Director and Digital Media Specialist, leads the creation, scheduling, and automation of email marketing campaigns via HubSpot. Ensures effective list segmentation and workflow efficiency.
Reviews content for brand alignment, performance goals, and communication clarity across all email campaigns.
Manages website content updates in coordination with the Digital Media Specialist and vendors to ensure accuracy, consistency, and timely completion.
Public Relations Content Development & Execution
Drafts and edits press releases, media pitches, and other content for use in public-facing communications.
Develops media lists to support communications and public relations outreach.
Monitors industry-related news to help inform communications, PR, and media strategy.
General
Supports the day-to-day execution of marketing and communications initiatives across departments, maintaining timelines and reporting progress to the Director.
Contributes to marketing and communications strategy discussions and planning.
Provides website update and graphic design support as needed for web and print communications.
Coordinates with external agencies to collect visual assets, manage timelines, and ensure deliverables align with SIOR’s brand and goals.
Occasional domestic travel may be required for SIOR conferences.
This job description may evolve to support departmental and/or organizational needs.
Requirements Education and Experience
Undergraduate degree in Communications, Marketing, Digital Media, or a related field, or an equivalent combination of education and relevant experience
Minimum of two (2) years of experience in marketing and/or communications roles, including email marketing.
Must have experience with email marketing platforms and content management systems (CMS) or CRM tools.
Writing and editing experience strongly preferred.
Must have experience with email reporting and analytics.
Skills and Capabilities
Proficient in Microsoft Office (Word, Excel, PowerPoint), and PC-based platforms.
Experience with HubSpot or similar email marketing platforms required.
HTML coding experience preferred.
Experience with Google Analytics preferred.
Familiarity with Association Management Systems (i.e., Aptify, MemberSuite) a plus but not required.
Experience with Adobe Creative Suite, Acrobat, InDesign, Photoshop Illustrator preferred.
Excellent written, oral, and interpersonal communications skills required.
Accuracy and strong attention to detail. Ability to work independently and collaboratively, with a proactive approach to task completion.
Ability to work in a busy, fast-paced office environment.
Organizational skills, time management, data interpretation, and problem-solving skills.
#J-18808-Ljbffr