We are searching for an entrepreneurially-minded Media Relations Strategist. For this position, we prize technical ability, curiosity and experience in restaurants.
Previous PR experience in hospitality is a must.
Responsibilities
Create comprehensive and thoughtful public relations strategies for partners to maximize exposure Conduct proactive media outreach via print, online, broadcast, radio media Draft story, messaging and talking points Identify, maintain and curate database of top tier local, regional and national media contacts Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries Entertain media regularly Qualify media interest in story development Execute media training, where necessary Oversee creation of press kit and multimedia library Create custom new media vehicles for better storytelling Monitor and respond to media successes Coordinate media shoots and segments Measure and report Interface with team members in other disciplines for strong coordination of integrated marketing campaigns Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure Conduct Community Outreach on behalf of all Partners and maintain trackers Conduct outreach for Chef events (outreach and ownership) Maintain Memberships Develop and manage Community Calendars Monetize the discipline on behalf of a business’ bottom line, wherever possible Serve as an Account Lead for multi-disciplinary accounts Develop a trusting and successful relationship with the partner and manage the internal team’s success Lead communication internally and with partners, including weekly check-ins and updates on initiatives Professional Skill Set Responsibilities
Cultivate career path and actively seek professional development opportunities alongside the company Tell us what we do not know with regular candor Brainstorm and innovate to improve company, job, and partners Maintain a nuanced understanding of media relations strategy and current media landscape Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes Develop a keen understanding of measurement and reporting tools in media relations Personal Traits & Habits Set
An unshakeable passion for culture, food and travel Jedi-level brightness Desire to outdo oneself, above all others Empathy Optimism Easily obsessed with our partners Impeccable with one’s word Creativity Comfort with new business development Self-awareness Curiosity
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Create comprehensive and thoughtful public relations strategies for partners to maximize exposure Conduct proactive media outreach via print, online, broadcast, radio media Draft story, messaging and talking points Identify, maintain and curate database of top tier local, regional and national media contacts Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries Entertain media regularly Qualify media interest in story development Execute media training, where necessary Oversee creation of press kit and multimedia library Create custom new media vehicles for better storytelling Monitor and respond to media successes Coordinate media shoots and segments Measure and report Interface with team members in other disciplines for strong coordination of integrated marketing campaigns Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure Conduct Community Outreach on behalf of all Partners and maintain trackers Conduct outreach for Chef events (outreach and ownership) Maintain Memberships Develop and manage Community Calendars Monetize the discipline on behalf of a business’ bottom line, wherever possible Serve as an Account Lead for multi-disciplinary accounts Develop a trusting and successful relationship with the partner and manage the internal team’s success Lead communication internally and with partners, including weekly check-ins and updates on initiatives Professional Skill Set Responsibilities
Cultivate career path and actively seek professional development opportunities alongside the company Tell us what we do not know with regular candor Brainstorm and innovate to improve company, job, and partners Maintain a nuanced understanding of media relations strategy and current media landscape Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes Develop a keen understanding of measurement and reporting tools in media relations Personal Traits & Habits Set
An unshakeable passion for culture, food and travel Jedi-level brightness Desire to outdo oneself, above all others Empathy Optimism Easily obsessed with our partners Impeccable with one’s word Creativity Comfort with new business development Self-awareness Curiosity
#J-18808-Ljbffr