Digital Marketing Coordinator
EXIT New Options Real Estate, Leominster, Massachusetts, us, 01453
Overview
In this role, you will be responsible for developing and executing digital marketing strategies that drive high-quality leads and increase brand visibility. You will manage our social media presence, execute email campaigns, and ensure our listings receive maximum exposure across all digital platforms. Responsibilities
Social Media Management:
Create, schedule, and engage with content across Facebook, Instagram, and LinkedIn to showcase new listings and community highlights.
Content Creation:
Produce engaging digital assets, including property flyers, short-form videos (Reels/TikToks), and blog posts related to real estate trends.
Lead Generation:
Manage and optimize paid advertising campaigns (Meta Ads / Google Ads) to generate inquiries for our realtors.
Email Marketing:
Design and send monthly newsletters and automated drip campaigns to our client database.
SEO & Website Maintenance:
Update our website with new listings and ensure site content is optimized for local search results.
Performance Tracking:
Analyze and report on key metrics (engagement, click-through rates, and conversion) to refine marketing strategies.
Qualifications
Experience:
2+ years in digital marketing (Real Estate or service-industry experience is a major plus).
Technical Skills:
Proficiency with Canva or Adobe Creative Suite, Meta Business Suite, and email platforms (e.g., Mailchimp or HubSpot).
Communication:
Strong copywriting skills with an eye for detail and brand consistency.
Creativity:
A passion for visual storytelling and keeping up with the latest social media trends.
Education:
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent professional experience).
Benefits
Competitive salary and performance-based incentives.
Comprehensive health, dental, and vision insurance.
Paid Time Off (PTO) and professional development support.
A collaborative and supportive office culture.
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In this role, you will be responsible for developing and executing digital marketing strategies that drive high-quality leads and increase brand visibility. You will manage our social media presence, execute email campaigns, and ensure our listings receive maximum exposure across all digital platforms. Responsibilities
Social Media Management:
Create, schedule, and engage with content across Facebook, Instagram, and LinkedIn to showcase new listings and community highlights.
Content Creation:
Produce engaging digital assets, including property flyers, short-form videos (Reels/TikToks), and blog posts related to real estate trends.
Lead Generation:
Manage and optimize paid advertising campaigns (Meta Ads / Google Ads) to generate inquiries for our realtors.
Email Marketing:
Design and send monthly newsletters and automated drip campaigns to our client database.
SEO & Website Maintenance:
Update our website with new listings and ensure site content is optimized for local search results.
Performance Tracking:
Analyze and report on key metrics (engagement, click-through rates, and conversion) to refine marketing strategies.
Qualifications
Experience:
2+ years in digital marketing (Real Estate or service-industry experience is a major plus).
Technical Skills:
Proficiency with Canva or Adobe Creative Suite, Meta Business Suite, and email platforms (e.g., Mailchimp or HubSpot).
Communication:
Strong copywriting skills with an eye for detail and brand consistency.
Creativity:
A passion for visual storytelling and keeping up with the latest social media trends.
Education:
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent professional experience).
Benefits
Competitive salary and performance-based incentives.
Comprehensive health, dental, and vision insurance.
Paid Time Off (PTO) and professional development support.
A collaborative and supportive office culture.
#J-18808-Ljbffr