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Marketing Manager

EOS, New York, New York, us, 10261

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divh2Marketing Manager/h2pWorking with the EOS Corporate Marketing team and the hotel Area Managing Director, the Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote the hotels brand and services. This role involves working closely with external PR and digital agencies to ensure cohesive and effective marketing campaigns. The ideal candidate will have a strong background in marketing within the hospitality industry, with a proven track record of driving brand awareness and achieving revenue goals./ppThis position requires a blend of creativity, organizational skills, and a deep understanding of the hospitality industry./ppstrongWhat Youll Do:/strong/ppStrategic Planning:/pulliDevelop and implement marketing strategies aligned with the hotel groups business objectives./liliConduct market research to identify trends, customer needs, and competitive landscape./liliDefine target markets and develop positioning strategies to enhance brand visibility./li/ulpCollaboration with Agencies:/pulliLiaise with PR agency to manage public relations efforts, including press releases, media relations, and event planning./liliEnsure that all marketing materials and campaigns are aligned with brand guidelines and messaging./li/ulpCampaign Management:/pulliOversee the planning, development, and execution of marketing campaigns across various channels./liliMonitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results./liliManage marketing budgets, ensuring effective allocation of resources and achieving ROI targets./li/ulpContent Development:/pulliWork with internal teams and external partners to develop high-quality content for various marketing channels, including website, social media, email newsletters, and print materials./liliEnsure content is engaging, relevant, and aligned with the brand voice./liliIdentify and engage with social media influencers who align with our brand values and target audience./liliDevelop and manage influencer partnerships and campaigns to maximize reach and engagement./liliMonitor and analyze influencer content performance and ROI./li/ulpBrand Management:/pulliMaintain and enhance the hotels brand image through consistent messaging and visual identity./liliDevelop and implement initiatives to increase brand loyalty and customer engagement./liliMonitor brand perception and respond to feedback from guests and stakeholders./li/ulpEvent Marketing and Programming:/pulliPlan and execute marketing strategies for hotel events and promotions./liliCollaborate with event planners and operations teams to ensure successful event execution./liliUtilize events as a platform to enhance brand awareness and customer engagement./liliCreate and implement innovative marketing programs that enhance guest engagement and brand loyalty./liliDevelop seasonal and thematic programming to attract diverse guest demographics./liliCoordinate with other departments to ensure seamless execution of programming initiatives./li/ulpStakeholder Management:/pulliBuild and maintain relationships with key stakeholders, including hotel management, partners, and vendors./liliCommunicate marketing plans and performance to senior management and other internal teams./li/ulpLocal Marketing:/pulliDevelop and implement local marketing strategies to attract nearby residents and regional travelers./liliFoster partnerships with local businesses, attractions, and tourism boards to create mutually beneficial promotions./liliPlan and execute local events, sponsorships, and community involvement initiatives./li/ulpReporting and Analysis:/pulliPrepare regular reports on marketing activities, campaign performance, and market trends./liliUse data-driven insights to inform marketing strategies and decision-making./liliPresent findings and recommendations to senior management./li/ulpstrongWhat Were Looking For:/strong/pulliMinimum of 3 years of experience in marketing, preferably in the hospitality industry/liliStrong communication and interpersonal skills/liliAbility to think creatively and strategically/liliProficient in digital marketing tools and analytics/li/ulpstrongBenefits:/strong/ppWe are looking to hire the most highly qualified people and provide a competitive benefits package which include:/pulliPaid Parental Leave/liliHealth Insurance/liliDental Insurance/liliVision Insurance/liliVacation, Sick and Holiday Pay/liliCompany Basic Life Insurance/liliCompany paid Accidental Death Dismemberment/liliCompany paid Short Term Disability/liliCompany paid Long term Disability/lili401k Retirement Plan/lipstrongEOE - minorities/Females/Vet/Disability/Gender Identity/Sexual Orientation We are a drug free workplace. Pre-employment background assessment required. Due to the volume of applicants, we are unable to respond to all applicants. We respectfully request No Phone Calls Please./strong/p/ul/div