divh2Associate Director, PR + Influencer/h2pNaturium is looking for an Associate Director, PR + Influencer to lead our earned media and creator strategy as we continue to scale globally across the U.S., U.K., and E.U. This role will own the day-to-day strategy and execution of consumer PR and influencer programsbringing our products, ingredients, and point of view to life through thoughtful storytelling, meaningful creator relationships, and culturally relevant moments./ppThis role is for someone who deeply understands the beauty landscape and believes credibility, education, and community are just as powerful as reach. Youll balance strategic leadership with hands-on execution, manage agency partners, mentor a growing team, and work cross-functionally to ensure PR and influencer efforts are fully integrated into Naturiums broader brand and growth goals./ph3Responsibilities/h3pLead PR Earned Storytelling/pulliOwn Naturiums consumer PR strategy, driving awareness, trust, and long-term brand love through earned media and storytelling/liliPartner closely with our PR agency to shape pitching strategy, editor outreach, product mailings, and ongoing media engagement/liliBuild and nurture relationships with beauty and lifestyle editors, producers, creators, and KOLs through agency and direct collaboration/liliLead planning and execution of brand events, press moments, influencer trips, and experiential activations/liliOversee beauty awards strategy in partnership with Corporate Comms, ensuring thoughtful submissions and strong media relationships/liliManage paid broadcast opportunities and unpaid media partnerships to maximize reach while maintaining brand integrity/liliTrack coverage, impressions, and share of voice; clearly communicate results and insights to marketing leadership/li/ulpOwn Influencer Strategy Execution/pulliLead the development and execution of a global influencer strategy that supports both brand-building and business growth/liliOversee creator partnerships across organic seeding, paid activations, whitelisting, affiliate programs, and events/liliDrive influencer strategy across key platforms, with a strong focus on TikTok, YouTube, and emerging channels/liliLead influencer-driven launches and campaigns from concept through execution/liliOwn influencer contracting and negotiations, ensuring alignment with legal requirements, budgets, and brand standards/liliServe as the primary point of contact for creators, talent managers, and influencer agency partners/li/ulpMeasurement, Learning Evolution/pulliMeasure PR and influencer performance using tools like Tribe Dynamics and platform analytics/liliTranslate data into clear insights that inform optimization, storytelling, and future strategy/liliStay deeply plugged into the beauty, skincare, and creator landscapebringing forward new ideas, platforms, and partnership models/liliEstablish best practices and scalable processes that allow PR and influencer programs to grow with the brand/li/ulpTeam Cross-Functional Leadership/pulliManage and mentor a team of managers, coordinators, and contractors, fostering a collaborative and high-performing culture/liliPartner closely with Social, Brand, DTC, Corporate Comms, and Sales to ensure PR and influencer efforts are seamlessly integrated across marketing/liliContribute to key planning moments, helping define how earned media and creators support launches, campaigns, and always-on storytelling/li/ulh3Requirements/h3ulli7+ years of experience across consumer PR, influencer marketing, or integrated communications, ideally within beauty or skincare/liliProven success leading earned media programs, influencer campaigns, events, and brand activations/liliStrong understanding of the beauty media landscape and creator ecosystem/liliExperience managing PR and influencer agencies, budgets, and contracts/liliDigital-first mindset with fluency across owned, earned, and paid media/liliStrong organizational and analytical skills, with the ability to turn insights into action/liliConfident communicator and relationship-builder who can influence cross-functional partners/liliPeople-first leader who enjoys coaching and developing talent/liliThrives in a fast-paced, entrepreneurial environment and loves building something meaningful/li/ulp$130,000 - $160,000 a year/ppThe base salary range for this role is listed above./ppTotal compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications./ppCompensation components are subject to change at the companys discretion/p/div