Enrollment Coordinator, Sr. Marketing & Recruitment
Lamar University, Beaumont, Texas, us, 77726
Salary:
$41,809.00 - $54,352.00 Annually Location :
Beaumont, TX Job Type:
Full-Time Staff Job Number:
202600045 Home Org:
Marketing & Communications Opening Date:
02/02/2026 FLSA:
Exempt
Job Summary
Lead recruiting and marketing efforts for campus-based undergraduate and graduate programs within the College of Education and Human Development, College of Fine Arts and Communications, and Department of Leadership Studies, including K-12 outreach and recruitment initiatives. The enrollment coordinator, sr. will report through the Office of Admissions and Recruitment with a dual report to the Colleges.
Essential Job Functions
Serve as the lead for recruiting and marketing activities and initiatives for the College of Education and Human Development, College of Fine Arts and Communications, and Department of Leadership Studies. Serve as the college web liaison, updating and maintaining websites while focusing on accessibility and SEO, and providing training and support for other users within the college. Collaborate with the college to manage social media platforms to present a cohesive presence. Work with the colleges onbranding and messaging strategies for both undergraduate and graduate programs through targeted research while in compliance with the university's overarching strategies. Coordinate recruitment activities with directors and chairs and the Office of Admissions. Specifically, open house events, recruiting events, summer programs, and New Student Orientation. Collaborate with the Office of Admissions and Welcome Center to meet enrollment goals through the recruitment of highly achieving prospective students, utilizing the university CRM (Slate). Assist in outreach efforts by analyzing recruitment and enrollment data and by forming relationships with external constituents within school districts and others within the community. Develop content for recruitment purposes in collaboration with subject matter experts. Create, collaborate, or manage and distribute news releases to promote students, faculty, staff, and events. Work with the Office of Alumni Affairs to promote programs to graduates and assist with giving day event activities. Work with Enrollment Coordinators across all colleges in planning joint activities and sharing best practices. Provide support for presentations by ensuring consistent and up-to-date messaging. Perform other duties as assigned in support of university enrollment goals. Minimum and Desired Qualifications Minimum Qualifications:
Bachelor's degree; preferably in marketing, communication, business, or a related field. 2 years of experience in academic services, student support services, case management, or related experience. Experience managing projects and working within time constraints. Desired Qualifications:
Prior experience in a college recruitment environment, demonstrating familiarity with the details and demands of marketing, student outreach and recruitment, enrollment, and yield. Demonstrated success in development and executing plans to meet goals. Proficiency and experience in utilizing a range of technologies, which may encompass, but are not limited to, CRM systems (Slate preferred), Web content management systems, social media platforms, and Adobe or other related design platforms. Proficiency in advanced technical and computer skills to support administrative functions, including but not limited to MS Office Suite with a focus on PowerPoint and Excel. Familiarity with electronic calendar management and video conferencing applications such as Outlook, Zoom, and Microsoft Teams. Supplemental Information Key Competencies:
Strong written and verbal communication skills. Ability to communicate effectively across campus as well as with prospective parents and students. Demonstrate project management expertise with attention to detail. Commitment to delivering a high standard of customer service, ensuring the needs of clients and colleagues are met with professionalism and courtesy. Ability to multitask and prioritize. Be a proven self-starter with a capacity to work both independently and collaboratively as part of a team. Ability to think creatively and outside of the box with strong problem-solving skills. Be a team player by providing quality service to all levels of personnel and students through a collaborative approach to work with a positive attitude. Ability to work occasional nights/weekends on event days. Physical Conditions:
Ability to lift, load, and transport marketing materials, displays, and other equipment up to 35 lbs. Job Conditions:
This role entails office-based tasks with occasional on-campus responsibilities, and on rare occasions may involve attendance at off-campus events.
Lamar University is An Equal Opportunity Employer
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. 01
Do you have a bachelor's degree in marketing, communication, business, or a related field?
Yes No
02
Do you have at least two years of experience in academic services, student support services, case management, or a related area?
Yes No
03
Do you have experience managing projects and working within time constraints?
Yes No
Required Question
$41,809.00 - $54,352.00 Annually Location :
Beaumont, TX Job Type:
Full-Time Staff Job Number:
202600045 Home Org:
Marketing & Communications Opening Date:
02/02/2026 FLSA:
Exempt
Job Summary
Lead recruiting and marketing efforts for campus-based undergraduate and graduate programs within the College of Education and Human Development, College of Fine Arts and Communications, and Department of Leadership Studies, including K-12 outreach and recruitment initiatives. The enrollment coordinator, sr. will report through the Office of Admissions and Recruitment with a dual report to the Colleges.
Essential Job Functions
Serve as the lead for recruiting and marketing activities and initiatives for the College of Education and Human Development, College of Fine Arts and Communications, and Department of Leadership Studies. Serve as the college web liaison, updating and maintaining websites while focusing on accessibility and SEO, and providing training and support for other users within the college. Collaborate with the college to manage social media platforms to present a cohesive presence. Work with the colleges onbranding and messaging strategies for both undergraduate and graduate programs through targeted research while in compliance with the university's overarching strategies. Coordinate recruitment activities with directors and chairs and the Office of Admissions. Specifically, open house events, recruiting events, summer programs, and New Student Orientation. Collaborate with the Office of Admissions and Welcome Center to meet enrollment goals through the recruitment of highly achieving prospective students, utilizing the university CRM (Slate). Assist in outreach efforts by analyzing recruitment and enrollment data and by forming relationships with external constituents within school districts and others within the community. Develop content for recruitment purposes in collaboration with subject matter experts. Create, collaborate, or manage and distribute news releases to promote students, faculty, staff, and events. Work with the Office of Alumni Affairs to promote programs to graduates and assist with giving day event activities. Work with Enrollment Coordinators across all colleges in planning joint activities and sharing best practices. Provide support for presentations by ensuring consistent and up-to-date messaging. Perform other duties as assigned in support of university enrollment goals. Minimum and Desired Qualifications Minimum Qualifications:
Bachelor's degree; preferably in marketing, communication, business, or a related field. 2 years of experience in academic services, student support services, case management, or related experience. Experience managing projects and working within time constraints. Desired Qualifications:
Prior experience in a college recruitment environment, demonstrating familiarity with the details and demands of marketing, student outreach and recruitment, enrollment, and yield. Demonstrated success in development and executing plans to meet goals. Proficiency and experience in utilizing a range of technologies, which may encompass, but are not limited to, CRM systems (Slate preferred), Web content management systems, social media platforms, and Adobe or other related design platforms. Proficiency in advanced technical and computer skills to support administrative functions, including but not limited to MS Office Suite with a focus on PowerPoint and Excel. Familiarity with electronic calendar management and video conferencing applications such as Outlook, Zoom, and Microsoft Teams. Supplemental Information Key Competencies:
Strong written and verbal communication skills. Ability to communicate effectively across campus as well as with prospective parents and students. Demonstrate project management expertise with attention to detail. Commitment to delivering a high standard of customer service, ensuring the needs of clients and colleagues are met with professionalism and courtesy. Ability to multitask and prioritize. Be a proven self-starter with a capacity to work both independently and collaboratively as part of a team. Ability to think creatively and outside of the box with strong problem-solving skills. Be a team player by providing quality service to all levels of personnel and students through a collaborative approach to work with a positive attitude. Ability to work occasional nights/weekends on event days. Physical Conditions:
Ability to lift, load, and transport marketing materials, displays, and other equipment up to 35 lbs. Job Conditions:
This role entails office-based tasks with occasional on-campus responsibilities, and on rare occasions may involve attendance at off-campus events.
Lamar University is An Equal Opportunity Employer
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. 01
Do you have a bachelor's degree in marketing, communication, business, or a related field?
Yes No
02
Do you have at least two years of experience in academic services, student support services, case management, or a related area?
Yes No
03
Do you have experience managing projects and working within time constraints?
Yes No
Required Question