Digital Account Executive
Nexstar Media Group, Philadelphia, Pennsylvania, United States, 19102
divh2Digital Account Executive/h2pWPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital Account Executive in the #5 DMA in the country. You will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized advertising solutions. Our cross-screen marketing approach includes digital platforms Weather.com, CTV/OTT, video, search, social, digital display as well as broadcast television including The CW, NASCAR, ACC Basketball/Football, Inside the NFL, WWE:NXT and much more. Account Executives have a flexible work environment at WPHL./ppResponsibilities include but are not limited to:/pulliEnsuring all individual budget goals are met by using WPHL/Nexstar Advertising products to prospect, develop, maintain and grow your account/revenue base/liliProspecting and generating new digital business/liliCultivating new relationships and strengthening current relationships with local direct clients/liliIdentifying the needs and expectations of clients/liliPreparing and presenting customized solution-based sales presentations to meet client needs and KPIs/liliConsulting with sales management and other departments on opportunities and specific needs of clients/liliExecuting sold campaigns ensuring campaigns deliver as promised/liliMerchandising and reporting back to clients on campaign success and KPI delivery/liliRFP and pricing and planning process, to provide sellable digital media proposals to agencies and direct advertisers/liliManage live campaigns by monitoring pacing and delivery/li/ulpRequirements
Skills:/pulliBachelors degree with at least 2 years selling experience, preferably in Digital and/or television/liliKnowledge of digital advertising products and effective use for meeting clients business needs. Products include Display, Pre-roll, CTV/OTT, email, social and SEM/SEO./liliMotivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment/liliEffective communication and client presentation skills with the ability to interact with high-level decision makers/liliAbility to execute in an organization through collaboration and a consultative process/liliExcellent follow-up, strong organizational skills and attention to detail/liliProven ability to meet and exceed sales goals/liliMicrosoft Suite required/li/ul/div
Skills:/pulliBachelors degree with at least 2 years selling experience, preferably in Digital and/or television/liliKnowledge of digital advertising products and effective use for meeting clients business needs. Products include Display, Pre-roll, CTV/OTT, email, social and SEM/SEO./liliMotivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment/liliEffective communication and client presentation skills with the ability to interact with high-level decision makers/liliAbility to execute in an organization through collaboration and a consultative process/liliExcellent follow-up, strong organizational skills and attention to detail/liliProven ability to meet and exceed sales goals/liliMicrosoft Suite required/li/ul/div