Overview
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
This role is based in Needham, MA.
Role The VP, Marketing for Ninja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances (motorized and treats). This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation. Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.
Responsibilities
Category Strategy and Positioning: Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Go-to-Market Execution: Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
Create playbooks and toolkits that enable global consistency with room for regional adaptation
Portfolio Marketing and Demand Creation: Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
Team Development: Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection
Qualifications
15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
Experience leading international teams or portfolios with significant regional nuance
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution
Salary and Benefits The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$202,500—$340,000 USD
Our Culture and What We Offer Our Culture: At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer: We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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This role is based in Needham, MA.
Role The VP, Marketing for Ninja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances (motorized and treats). This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation. Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.
Responsibilities
Category Strategy and Positioning: Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Go-to-Market Execution: Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
Create playbooks and toolkits that enable global consistency with room for regional adaptation
Portfolio Marketing and Demand Creation: Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
Team Development: Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection
Qualifications
15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
Experience leading international teams or portfolios with significant regional nuance
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution
Salary and Benefits The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$202,500—$340,000 USD
Our Culture and What We Offer Our Culture: At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer: We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
#J-18808-Ljbffr