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Wholesale Sales & Service Coordinator

Poncho, Austin, Texas, us, 78716

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Poncho is a direct-to-consumer outdoor apparel brand based in Austin, TX. Poncho launched in the summer of 2018 with a newly-designed, better-fitting fishing shirt that’s made for the outdoors. We’ve grown dramatically since. Our aim is to build functional clothing that has everything you need, and none of the stuff you don’t. Poncho is also building a community of people who love the outdoors. We’re sharing stories from the field, and most importantly, inspiring a new generation of outdoor enthusiasts to protect the wild places we love. The company is backed by venture

investors and was founded by Clayton Spencer (UT BA, BBA ’03, Stanford MBA ’11).

About the Position This role acts as the backbone between our wholesale retail partners and internal sales, operations, and finance teams. The role is responsible for providing best-in-class service and is critical in maintaining strong retailer relationships and ensuring seamless operational execution across all touchpoints including order processing, fulfillment updates, invoicing, reporting, warranty resolutions, and new partner onboarding.

The ideal candidate is solutions-focused, tech-savvy, detail-oriented, and passionate about delivering thoughtful, high-touch service to each and every wholesale retail partner. This position also supports cross-functional collaboration with accounting, sales, and system implementation to streamline operations as we scale.

Responsibilities As your knowledge of Poncho expands, so will your responsibilities. Here are examples of what your work will look like:

Own day-to-day retailer support

Act as the primary point of contact for wholesale retailer support inquiries

Ensure excellent service by maintaining warm, courteous, and solutions-oriented communication

Address and resolve concerns related to orders, products, delivery, and returns issues with care and follow-through

Monitor product feedback and customer insights, escalating trends to leadership

Lead retailer order operations and fulfillment

Assist retailers with order entry, updates, and cancellations

Coordinate with warehouse and logistics teams to align on timelines and order priorities, and to ensure timely and accurate order fulfillment

Manage payment schedules and invoice inquiries; support credit or payment troubleshooting

Track and respond to warranty claims and service requests professionally and efficiently

Provide shipping status updates, tracking details, and logistics support

Track wholesale orders from submission through fulfillment and delivery

Proactively flag fulfillment risks, low inventory, or timeline issues and offer resolution strategies

Support ongoing sales cycle and growth

Support the in-house sales team with reporting and dealer account management

Maintain accurate and up-to-date dealer records and communication logs in CRM and related systems

Support new account onboarding operations; review and communicate any requirements that may impact current operations or logistics processes

Support ongoing dealer product and systems education

Coordinate online product catalog updates to ensure smooth transitions between seasons

Support preparation and follow-up for trunk shows, roadtrips, and sales virtual appointments

Assist with event coordination, including customer lists, routing, scheduling, and forms

Qualifications

2+ years of experience in wholesale operations, dealer support, sales operations, or customer service

Excellent written and verbal communication skills, with a “customer-first” attitude and mindset

Strong organizational skills, attention to detail, and ability to manage deadlines

Comfort and enthusiasm for working both independently and collaboratively in a fast-paced environment

Proficiency with order management systems, CRM tools, and Google Suite, including Google Sheets for data analysis

Passion for embedding retailer feedback and data into the fabric of the business

Ability to work in person with our small, tight-knit team at our Austin, TX headquarters

Nice to Haves

Experience in the fishing and/or hunting industries

Experience in the apparel industry

Expertise with digital platforms such as NuOrder, Shopify, ShipHero, Loop, and Avalara, and ShipHero

Knowledge of wholesale buying cycles and retail strategies Experience in a rapidly scaling DTC or omnichannel retail environment

Demonstrated passion for the outdoors

Timing and Location We are looking to fill this position ASAP, but can be flexible with the start date. This role will be in-office located at our Poncho headquarters in Austin, TX. Competitive salary and benefits based on experience. Unlimited vacation and flexibility around short term remote work.

If interested, please email your resume and a few sentences about yourself to:

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