Senior Product Marketing Manager
Ahrefs Pte. Ltd., Palo Alto, California, United States, 94306
We're looking for a Senior Product Marketing Manager to join our growing Product Marketing team. You'll be the bridge between our product innovations and the market, ensuring we launch features that resonate and communicate their value effectively to our users.
This is an individual contributor role where you’re expected to lead with insights that directly shape product adoption, as well as execute on them.
Responsibilities
Run customer research to uncover pain points, needs, and market gaps specific to our target audience. Collect and synthetize customer feedback into actionable insights for the product roadmap. Plan AND execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers Develop clear, compelling marketing assets that support GTM launches like:
Landing pages Sales enablement materials Brochures Social media carousels
Conduct user interviews, making sure we build tools that genuinely solve problems for our audience. Requirements
Must have: A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience. At least 5 years of practical, hands-on experience in a marketing role at a SaaS company. Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights. Experience developing and executing go-to-market strategies for SaaS products. A strong data-driven mindset for measuring and iterating on marketing efforts. A portfolio of your work/vibe-coded tools/personal projects that support your experience Nice to have: Strong knowledge of SEO principles and market dynamics. Familiarity with Ahrefs products and how they're used by marketers. Experience with content creation and sales enablement material development. What Success Looks Like
In 6 months: You'll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights. You will have successfully executed at least one major feature launch, with demonstrable positive initial user sentiment and adoption. Your initial customer research efforts will be feeding directly into our product strategy. In 1 year: You'll be seen as a critical thought partner in product strategy, proactively identifying opportunities for product growth and market differentiation. You'll have significantly influenced product direction, leading to measurable positive shifts in product usage, market perception, and overall growth. Your work will not only improve our products but also elevate our brand's reputation among leading industry professionals. You're not just executing; you're owning and shaping the future of our product marketing. To apply:
Please include a link to your portfolio showing previous product marketing experience. We do 2-3 short interviews, then pay you to do some real-life (or close to real-life) work. Step #1: Application (here)
Our recruitment team will review your application
Step #2: Recruiter Call (30-min call)
We’ll explore why you want to join Ahrefs
Step #3: Head of product marketing interview (30-min call)
Chat with Andrei, the head of our Product Marketing team
You have reached the final boss, a call with our CMO, Tim. Step #5: Ahrefs paid work assignment
You’ll work on a paid, independent assignment to demonstrate your skills.
Step #6: Offer
If everyone is happy, we’ll make you an offer to join. Congrats!
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know! Join Ahrefs. Make an impact with a team that ships and cares.
We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs. Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed. We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments. Our motto is first doit, then do it right, then do it better Hear from our team
Marketing Every day is a new day where I get to solve interesting problems, or make improvements that have a positive impact on thousands of users. You have autonomy to make things happen. Despite the size of Ahrefs’ business, I’m part of a really lean team—cool things you see from our platform or events are the result of self-driven initiatives from each of us Simply apply for the relevant role on our careers site. 2 Recruiter screen
Speak with our recruiter to find out more about Ahrefs, our teams, culture, and get some hints on the process ahead. 3 Take home task
The nature of the task depends on the role you're applying for — the recruiter will guide you through it. We don't really set strict deadlines or make the tasks too arbitrary. We try to make them fun! 4 Interview
These are fairly unstructured technical discussions — a chance for us to learn more about you, and for you to learn more about our teams and work. There's no LeetCode, coding puzzles, or whiteboard exercises. 5 Relax, the pressure's off! No more interviews, no more tasks. Just look forward to joining the team!
#J-18808-Ljbffr
Run customer research to uncover pain points, needs, and market gaps specific to our target audience. Collect and synthetize customer feedback into actionable insights for the product roadmap. Plan AND execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers Develop clear, compelling marketing assets that support GTM launches like:
Landing pages Sales enablement materials Brochures Social media carousels
Conduct user interviews, making sure we build tools that genuinely solve problems for our audience. Requirements
Must have: A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience. At least 5 years of practical, hands-on experience in a marketing role at a SaaS company. Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights. Experience developing and executing go-to-market strategies for SaaS products. A strong data-driven mindset for measuring and iterating on marketing efforts. A portfolio of your work/vibe-coded tools/personal projects that support your experience Nice to have: Strong knowledge of SEO principles and market dynamics. Familiarity with Ahrefs products and how they're used by marketers. Experience with content creation and sales enablement material development. What Success Looks Like
In 6 months: You'll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights. You will have successfully executed at least one major feature launch, with demonstrable positive initial user sentiment and adoption. Your initial customer research efforts will be feeding directly into our product strategy. In 1 year: You'll be seen as a critical thought partner in product strategy, proactively identifying opportunities for product growth and market differentiation. You'll have significantly influenced product direction, leading to measurable positive shifts in product usage, market perception, and overall growth. Your work will not only improve our products but also elevate our brand's reputation among leading industry professionals. You're not just executing; you're owning and shaping the future of our product marketing. To apply:
Please include a link to your portfolio showing previous product marketing experience. We do 2-3 short interviews, then pay you to do some real-life (or close to real-life) work. Step #1: Application (here)
Our recruitment team will review your application
Step #2: Recruiter Call (30-min call)
We’ll explore why you want to join Ahrefs
Step #3: Head of product marketing interview (30-min call)
Chat with Andrei, the head of our Product Marketing team
You have reached the final boss, a call with our CMO, Tim. Step #5: Ahrefs paid work assignment
You’ll work on a paid, independent assignment to demonstrate your skills.
Step #6: Offer
If everyone is happy, we’ll make you an offer to join. Congrats!
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know! Join Ahrefs. Make an impact with a team that ships and cares.
We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs. Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed. We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments. Our motto is first doit, then do it right, then do it better Hear from our team
Marketing Every day is a new day where I get to solve interesting problems, or make improvements that have a positive impact on thousands of users. You have autonomy to make things happen. Despite the size of Ahrefs’ business, I’m part of a really lean team—cool things you see from our platform or events are the result of self-driven initiatives from each of us Simply apply for the relevant role on our careers site. 2 Recruiter screen
Speak with our recruiter to find out more about Ahrefs, our teams, culture, and get some hints on the process ahead. 3 Take home task
The nature of the task depends on the role you're applying for — the recruiter will guide you through it. We don't really set strict deadlines or make the tasks too arbitrary. We try to make them fun! 4 Interview
These are fairly unstructured technical discussions — a chance for us to learn more about you, and for you to learn more about our teams and work. There's no LeetCode, coding puzzles, or whiteboard exercises. 5 Relax, the pressure's off! No more interviews, no more tasks. Just look forward to joining the team!
#J-18808-Ljbffr