Director, Content & Engagement Strategy
Project Kitty Hawk, Inc., Raleigh, North Carolina, United States
Who We Are
Our mission is simple but critical: to build pathways for adult learners to earn high-quality, workforce-aligned degrees and credentials from North Carolina’s public universities.
At Project Kitty Hawk, our work reflects our company values:
Collaboration
– We prioritize our partners’ success and reputation, aligning every initiative with their goals, reflecting their values, and enhancing their impact.
Innovation
– We innovate, not replicate. As creative problem solvers, we use data-driven insights to push boundaries, continuously improve our services, develop solutions, and redefine what it means to serve nontraditional learners.
Empathy
– We understand the unique challenges of nontraditional learners, and are committed to supporting them with empathy, respect, and solutions that fit their needs.
Integrity
– We operate with transparency and accountability in everything we do. We uphold honesty, take ownership of our work, and maintain the highest standards.
Teamwork
– We embody the collaboration we seek. We always strive to be dependable, supportive, and solutions-oriented teammates.
Together, we partner with universities in the University of North Carolina (UNC) System to produce innovative, flexible degree and credential programs in high-demand fields. Each PKH team member plays a vital role in advancing this mission and shaping the future of education for adult learners.
These values will enable us to realize PKH’s vision: to make North Carolina’s public universities the top choice for adult learners and to amplify the UNC System’s role as a national leader in higher education innovation, access, and student success. By joining our team, you have an opportunity to contribute to our achievement of that vision, in the process helping to create opportunities for thousands of learners to earn their success and move up the economic ladder.
At Project Kitty Hawk we hire talented people who are not only dedicated to our mission but share our belief that working together makes us stronger and more effective. In this organization you’ll find individuals with a range of interesting backgrounds and life stories; the true magic happens when those individuals come together to solve problems in service of a common goal. We encourage you to bring your unique perspective, talents, and ideas to the table as we strive to make a meaningful impact.
The role Project Kitty Hawk (PKH) is seeking a
Director, Content & Engagement Strategy
to define how adult learners experience our programs through language, content, and engagement across the full learner journey.
This is a foundational, senior role responsible for owning the strategic frameworks that guide student-facing content across web, program marketing, lifecycle communications, and organic discovery. As PKH brings marketing capabilities in-house, this role will establish clarity, consistency, and cohesion across partners, programs, and platforms—ensuring content builds confidence, reduces friction, and drives action for high-consideration adult learners.
The Director serves as PKH’s central authority for student-facing messaging, translating complex academic offerings into clear, outcome-oriented narratives. This role blends high-level strategy with hands-on contribution and partners closely with web, SEO, paid media, analytics, admissions, and student support teams to ensure content supports engagement, conversion, and early persistence.
What you will do:
Define PKH’s end-to-end approach to engaging adult learners through content across the full lifecycle—from awareness and inquiry through application, enrollment, orientation, and early engagement.
Develop strategic frameworks that guide how content informs, reassures, motivates, and converts non-traditional learners.
Ensure engagement strategy reflects the realities of adult learners balancing work, family, and career goals.
Own PKH’s student-facing messaging architecture, including value propositions, narrative frameworks, and tone.
Translate program offerings, academic pathways, and institutional distinctions into clear, outcome-focused language.
Serve as
final editorial authority
for student- and customer-facing copy across web, program pages, blogs, and lifecycle communications.
Ensure alignment with partner brand standards while maintaining PKH consistency, quality, and clarity.
Own web-level messaging and story flow from a learner experience and narrative perspective (not technical implementation).
Define page-level hierarchies, content intent, and messaging priorities for partner microsites and program pages.
Partner with web and SEO teams to align narrative clarity with search intent, site structure, andability.
#J-18808-Ljbffr
Our mission is simple but critical: to build pathways for adult learners to earn high-quality, workforce-aligned degrees and credentials from North Carolina’s public universities.
At Project Kitty Hawk, our work reflects our company values:
Collaboration
– We prioritize our partners’ success and reputation, aligning every initiative with their goals, reflecting their values, and enhancing their impact.
Innovation
– We innovate, not replicate. As creative problem solvers, we use data-driven insights to push boundaries, continuously improve our services, develop solutions, and redefine what it means to serve nontraditional learners.
Empathy
– We understand the unique challenges of nontraditional learners, and are committed to supporting them with empathy, respect, and solutions that fit their needs.
Integrity
– We operate with transparency and accountability in everything we do. We uphold honesty, take ownership of our work, and maintain the highest standards.
Teamwork
– We embody the collaboration we seek. We always strive to be dependable, supportive, and solutions-oriented teammates.
Together, we partner with universities in the University of North Carolina (UNC) System to produce innovative, flexible degree and credential programs in high-demand fields. Each PKH team member plays a vital role in advancing this mission and shaping the future of education for adult learners.
These values will enable us to realize PKH’s vision: to make North Carolina’s public universities the top choice for adult learners and to amplify the UNC System’s role as a national leader in higher education innovation, access, and student success. By joining our team, you have an opportunity to contribute to our achievement of that vision, in the process helping to create opportunities for thousands of learners to earn their success and move up the economic ladder.
At Project Kitty Hawk we hire talented people who are not only dedicated to our mission but share our belief that working together makes us stronger and more effective. In this organization you’ll find individuals with a range of interesting backgrounds and life stories; the true magic happens when those individuals come together to solve problems in service of a common goal. We encourage you to bring your unique perspective, talents, and ideas to the table as we strive to make a meaningful impact.
The role Project Kitty Hawk (PKH) is seeking a
Director, Content & Engagement Strategy
to define how adult learners experience our programs through language, content, and engagement across the full learner journey.
This is a foundational, senior role responsible for owning the strategic frameworks that guide student-facing content across web, program marketing, lifecycle communications, and organic discovery. As PKH brings marketing capabilities in-house, this role will establish clarity, consistency, and cohesion across partners, programs, and platforms—ensuring content builds confidence, reduces friction, and drives action for high-consideration adult learners.
The Director serves as PKH’s central authority for student-facing messaging, translating complex academic offerings into clear, outcome-oriented narratives. This role blends high-level strategy with hands-on contribution and partners closely with web, SEO, paid media, analytics, admissions, and student support teams to ensure content supports engagement, conversion, and early persistence.
What you will do:
Define PKH’s end-to-end approach to engaging adult learners through content across the full lifecycle—from awareness and inquiry through application, enrollment, orientation, and early engagement.
Develop strategic frameworks that guide how content informs, reassures, motivates, and converts non-traditional learners.
Ensure engagement strategy reflects the realities of adult learners balancing work, family, and career goals.
Own PKH’s student-facing messaging architecture, including value propositions, narrative frameworks, and tone.
Translate program offerings, academic pathways, and institutional distinctions into clear, outcome-focused language.
Serve as
final editorial authority
for student- and customer-facing copy across web, program pages, blogs, and lifecycle communications.
Ensure alignment with partner brand standards while maintaining PKH consistency, quality, and clarity.
Own web-level messaging and story flow from a learner experience and narrative perspective (not technical implementation).
Define page-level hierarchies, content intent, and messaging priorities for partner microsites and program pages.
Partner with web and SEO teams to align narrative clarity with search intent, site structure, andability.
#J-18808-Ljbffr